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Effectuation: Comment les entrepreneurs pensent et agissent… vraiment

Effectuation: Comment les entrepreneurs pensent et agissent… vraiment

Related:  Strategy and Management

How a Decision Room Can Enable Change and Innovation One of the challenges leaders face in times of uncertainty and rapid change is helping senior managers to engage in bigger-picture thinking. To enable this process, a growing number of companies are creating “decision rooms” – dedicated areas that help them visualize challenges and opportunities from a number of perspectives and make better decisions. David Sibbett, in his new book, Visual Leaders: New Tools for Visioning, Management and Organizational Change, explains why a growing number of organizations are dedicating meeting space to creating visual environments called “decision rooms” that are designed to better support bigger-picture thinking and innovation. “Much of leadership is focused on guiding people to do things that will produce superior results for the organization,” he explains. “This is a process of maintaining the big picture… and then making astute choices of what to do next.

What I learned bootstrapping a 6-figure business from school When I got to college three years ago I set two goals for myself. By the time I graduated I wanted to: Be well readLearn how to build a real software business By real business I meant a business that has paying customers from day one and that makes enough money every month that I could work on it full time when I graduated. Although I wouldn’t go as far as to call myself well-read (I don’t think that’s something to be achieved, just pursued) I can confidently cross goal number two off of my list: How Companies Can Profit from a “Growth Mindset” To hear Carol Dweck discuss her work on individuals and growth mindset, visit the IdeaCast “The Right Mindset for Success.” Download this podcast When Carol Dweck was a graduate student, in the early 1970s, she began studying how children cope with failure—and she quickly realized that “cope” was the wrong word. “Some didn’t just cope—they relished it,” she says. “For some people, failure is the end of the world—but for others, it’s this exciting new opportunity.” Dweck, now a psychology professor at Stanford, spent the next several decades studying this dichotomy, which she originally described using the clunky academic monikers “fixed mindset entity theory” and “incremental theory.”

Search as a Service Pricing What is a Record? A record is a schema-less object you index and make searchable thanks to Algolia. It can contain an unlimited number of attributes (e.g. title of the object, description, category, price, popularity) as long as its total size does not exceed 10KB. To get an estimate of the total number of records you might need, we usually recommend to apply from a 1x up to a 5x ratio to your number of searchable objects, depending on the number of “sort by" strategies you want (e.g. price ascending/ descending, number of views ).

MarketCulture Blog - Using a Customer Culture for Competitive Advantage A product centric organization is one that is focused on the products it brings to market rather than the customers that buy those products. It looks to develop new products by leveraging technology or specialized skills that exist in the company. It starts by looking internally at its capabilities rather than externally at what needs are not being met. The chart below is a simple comparison of the two approaches: In large complex organizations a product focus provides management with direct line of site into which products are selling well, at what profit and clear product owner accountability. While it does simplify the management of a firm it does come at a cost.

Why you should share your “secret” startup idea with anyone who will listen The best way to distinguish between an experienced entrepreneur and one making his first steps in the startup world is by watching his willingness to share his startup idea. When I was a student at the IDC Herzliya university , my partner Avi and I founded a mentorship program for startups. The aim of the program was to help young entrepreneurs by introducing them to the founders of successful companies.

MarketCulture Blog - Using a Customer Culture for Competitive Advantage The world of business has rapidly transformed over the past 15 years. From a world where businesses controlled supply, controlled the message and could dictate terms to customers to one where customers have a much louder and more influential voice. While we have always been advocates of businesses that act in the best interests of their customers, it seems market forces are now compelling all businesses to behave this way. Why and How You Should Build a Community Around Your Startup In this post I will share with you why building a community around was the most important goal of our startup from day one and how we did it. As I described in my earlier posts when we started Kilometer we had no idea what we want to build, so we decided to build a community around our future product, assuming the community will help us decide what to build and how it should work. What is a community? For us the definition of a community is a group of future potential users who: Care about us and what we’re building.Can tell us about their needs/problems, and how they try to solve them today.Can give us honest feedback about our product (or ideas).Can test our product, even when it is not yet designed, has minimum features and has bugs.Can feel as a part of the product that they are helping to build.Are engaged with us and can help us spread the word when we’re ready to launch.

The Three Habits of Highly Effective Demotivators Jake, a young marketing whiz, thought he’d found his perfect match in a well-funded technology startup in the academic sector. (It’s a real company, but I’ve changed all names.) For the first few months, Jake was in heaven: smart colleagues, plenty of autonomy, an open field of savvy customers looking for solutions in a hot sector, behind-the-curve competitors, and a terrific product he could sell with his heart. The only problem was Lawrence, the startup’s CEO. Lawrence was brilliant, no doubt about it, and great when it came to dazzling the venture crowd.

The Complete Beginner's Guide to Creating Marketing Personas Over my career I have been fortunate to work for a number of different organizations, all of which have been in completely different stages of their marketing maturity. Regardless of what stage they are in, one of my first priorities is creating in-depth marketing personas. Marketing personas are like the foundation for building your marketing house. Without personas, how do you know which message will appeal to your target market’s needs? Or where to reach your audience to build awareness and drive them to your website? 11 Skills That Will Make You Successful In A Content Marketing Career “What are you ever going to do with that?” That’s the usual response I’d get when people would ask what my college degree was in (it was art and art history). There would be a prolonged moment of silence and then that question. I don’t know if that prolonged moment of silence was in honor of the memory of what they thought was now-gone employability. I can promise you that as I got older and there was more distance from my college graduation, I fretted less. Because in the ensuing years, I learned that the answer to that question was: quite a lot.

Building A Purposeful Brand As part of our ongoing work on #ProjectReconnect with the WFA, we recently explored the premise that all brands today must be ‘purposeful’. They’ve been kind enough to let us share our findings here too. Purposeful Brands In today’s competitive world, a great product is no longer enough for a brand to succeed. A great product is still critical of course; no-one would willingly buy a bad product twice.