Steve Jobs's seven key decisions When Steve Jobs officially returned to Apple 15 years ago, it marked a moment of rebirth for the ailing company. Within eight months (September 17, 1997, to be exact), he assumed the mantle of Interim CEO (later abbreviated to “iCEO” for cuteness) and executed a stark and keen strategy to save Apple from oblivion. Almost a year after his untimely passing, it's a good time to look back at seven key moves Jobs made to right the Apple ship during his early days as iCEO. This is not meant to be an exhaustive or complete study: Jobs made dozens of decisions a day. Customer Behavior - Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than Online Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing in importance for them, according to the 23rd semi-annual Taking Stock With Teens survey from Piper Jaffray. The study also indicates improving discretionary spending across various categories: "Our Spring 2012 survey results provide confirmation that we are in the early stages of a clearly defined discretionary spending cycle," said Jeff Klinefelter, director of research and senior research analyst at Piper Jaffray. "Double-digit increases in spending on a sequential and year-over-year basis for both upper- and average-income teens, and similar strength in spending intentions, signal improved confidence in the overall environment and a willingness to spend more broadly on key categories of interest." Below, selected findings from the most recent Taking Stock With Teens survey from Piper Jaffray. Shopping
The Psychology Behind Instagram Marketing EmailEmail One of the best subjects I’ve personally ever come across is psychology. The extent to which it aids one in understanding his/her own self and establish a foundation for generalisation is simply amazing. Among a myriad subjects under its purview, psychology has an interesting application in social media – what better than trying to analyse an entire generation based on it’s behaviour, habits and tendencies. I personally feel that among all social media platforms that I’m aware of, the one that makes for the most interesting subject for a psychological analysis and evaluation is – none other than – Instagram! Thanks to more than 300 million monthly active users, Instagram is a mini universe in itself but is, nevertheless, as equally susceptible, if not more, to the laws of psychology as the real world.
Project Scheduling Software Plan ProjectManager.com’s award-winning project management system combines powerful project planning and scheduling features with collaboration tools for teams. Plan large or small projects. Plan in sprints or plan waterfall projects on the interactive Gantt chart. Adjust due dates with easy drag and drop scheduling. Attach files and comments to collaborate on tasks with your team. 27 Free and Paid Social Media Analytics for Marketers Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Grilled Cheese Sandwiches Tue, Jul 12 2011 02:13 | Permalink We'll be participating in the 1st New York Truckcrawl on Wednesday, July 20th with Frying Dutchmen, Wall Street Burgers & Wafels & Dinges. Go to the Dishcrawl website to check them out. We will be in Union Square from 4:30-9 serving up our ooey gooey delicious sammies to all - you don't have to be on the Truckcrawl to get our awesome sammies!
Four Questions to Ask Yourself When Adapting Traditional Marketing Techniques for Social Media Why have only 34% of marketers generated leads using Twitter? Why is this number so low if new users keep signing up for social networks and companies keep publishing posts about taking advantage of those networks for marketing? Though marketers know they need to include social media in their marketing plans, they often aren’t sure how it fits in---and they don’t want to scrap their entire strategy. for Business Instagram helps brands share stories through imagery. And since we began offering a way for advertisers to reach people on Instagram in 2013, we’ve heard from marketers that they want to tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses. We’ve also received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video.
Mimicry beats consciousness in gaming's Turing test - tech - 25 September 2012 - New Scientist - Aurora By Celeste Biever The Turing test might still be too hard for software to crack – but two programs have already aced video gaming’s answer to this famous evaluation of machine intelligence. The two winning programs, or bots, relied on strategies of direct human mimicry to win an annual software tournament called BotPrize – and beat an intriguing rival based on a stripped-down model of human consciousness. As in the original Turing test, BotPrize bots attempt to convince human judges that they too are human.
7 in 10 Smartphone Owners Access Facebook via Their Device Smartphones have become the central social, communication, and information tool for growing numbers of younger Americans, according to a study conducted by IDC for Facebook. Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks. Below, additional findings from the report titled "Always Connected: How Smartphones and Social Keep Us Engaged," sponsored by Facebook, which studied how 7,500 smartphones owners age 18-44 used their devices over the course of one week in March 2013. Top Applications and Activities Across 10 popular applications and smartphone activities, email (78%) is the most popular among smartphone users age 18-44, followed by browsing the Web (73%), and accessing Facebook (70%).