Video Projection Mapping
by battleROYAL.berlin battleROYAL created a major production in celebration of the 125th anniversary of MADSACK Mediengruppe. MADSACK invited the city of Hannover to join them in celebrating their anniversary with an open-air festival and spectacular show event. 50,000 visitors gathered in the heart of the city for an evening of live performance, music, and entertainment. Hosted by Barbara Schöneberger, the stage program featured musical performances by Mousse T & Band, Lukas Rieger, Spax, Michael Schulte, Sarah Lombardi, Lions Head, and Sasha. For the grand finale of the night, battleROYAL developed an innovative show experience combining live performance with advanced mapping and video design. The team turned the facade of MADSACK’s Anzeiger Hochhaus into both a vertical stage and multimedia installation, rising 50 metres over the crowd. Stunning imagery and powerful music combined with historical facts from MADSACK Mediengruppe wow’d the audience.