Why Small Business Is Making a Mess of Social Media. "Does your small business have a social media marketing strategy that takes time and effort but fails to deliver a positive ROI (Return on Investment)?
" Most small business Internet marketing campaigns are in the same boat! If your business puts more time, effort and money into its social media than the returns warrant, then it's time to take stock. Don't be afraid to make bold changes regarding social media strategy. Like any business activity, social marketing needs to provide some sort of return - there's little point in wasting resources on it simply because that's what everyone else is doing. The Brand Gap.
Info.spredfast.com/rs/spredfast/images/Spredfast_7 Whiteboard Sessions Guide.pdf. Www.redant.com/_assets/files/Digital-Strategy-Whitepaper.pdf. Digital Strategy by Tery Spataro.