A Content Strategy Conversation — Joe Gollner – Content Conversations. Content strategy before content marketing – Content strategy. Les 7 péchés capitaux de la transformation digitale. Pas un jour sans un article ou un évènement qui ne mentionne la fameuse "transformation digitale" des entreprises.
Si le concept est désormais galvaudé, force est de constater néanmoins que certaines erreurs continuent d’être commises par ceux qui veulent passer à l’action. Focus sur les sept péchés capitaux de la transformation digitale. Péché n°1 : oublier que la transformation est un processus dynamique La transformation digitale est trop souvent considérée comme un chantier monolithique. Or, la transformation au singulier dissimule en réalité une multitude de transformations à mener de front et dont les enjeux se renouvellent sans cesse.
The key to storytelling is not your perfection but your humanity. The Irish Times has a good, short piece on The Moth, the not-for-profit organization dedicated to the art and craft of storytelling.
The Moth started in George Dawes Green's living room in 1997, but soon the storytelling club founded by Green started hosting events in cafes and clubs throughout New York City. The name "The Moth" came from the idea that people are attracted to stories the way moths are attracted to a flame. From The Moth website: "Each show starts with a theme, and the storytellers explore it, often in unexpected ways. Since each story is true and every voice authentic, the shows dance between documentary and theater, creating a unique, intimate, and often enlightening experience for the audience.
" The storytellers are usually novice storytellers who have something interesting to share. Organizational silos don’t need busting. They need ventilating. Posted on March 13, 2014 11:31 am by Shel Holtz | Business | Internal I am officially sick of the silo metaphor and wish it would die.
Everywhere you turn, people talk about tearing down silos, busting silos and smashing silos. Ask a farmer about that, and he’ll doubtless tell you that if you smash his silos, all the grain will fall out. The idea of silos in organizations is meant to conjure an image of employees isolated from one another, just as different types of grains are isolated in their silos.
Organizational change thought leader John Kotter ticks off the consequences of allowing silos to form: Trust is destroyed, communications are stymied, and the organization grows complacent. I’d be willing to bet most of the people who cite the silo metaphor don’t know much about the real things. Periodic Table of Storytelling. Pixar Studios Offers Free Storytelling Lessons Online. In cooperation with the Khan Academy, Pixar and Disney have been offering Pixar in a Box, an on-going series of behind-the-scenes lessons taught by Pixar's professionals (storytellers, animators, directors, artists, etc.).
Subjects have included color science, animation, effects, sets & staging, character modeling, and so on. Part of the aim of this project, as stated on the Pixar-in-a-Box website is to show how "The subjects you learn in school — math, science, computer science, and humanities — are used every day to create amazing movies at Pixar. " These lessons are remarkable, but what I am most excited about is that last week, Pixar in a Box announced a new series: The Art of Storytelling.
Pixar may be the best at the technical side of animation, but what really made them successful is their understanding of story and storytelling. The storytelling series will cover six main parts that take you from the formation of your rough idea to actually creating storyboards. 11 BIG ideas from Game Design You Should Know – Christina Wodtke – Medium. Stop Your “Agile” Transformation! Right. Now. – Agility Scales – Medium.
Are you thinking about implementing Holacracy?
Don’t do it! Are you planning to copy the “Spotify model”? Hold it right there! Are you busy introducing SAFe, LeSS, or Nexus? Forget it! Attackwithnumbers. Disclosure: I have been responsible for building shitty dashboards.
I personally made most of the errors below. I heretofore apologize to my users and pledge not to do it again. Hopefully, these anti-patterns can help PMs, designers and engineers reduce a bit the amount of time wasted building and looking at shitty dashboards. When I say shitty, I’m not talking Google Image Search-bad (done vomiting yet?). I mean shitty in the sense of boring, poorly designed and devoid of any usefulness whatsoever.
4 Critical Content Roles for Digital Transformation and Beyond – Content Science Review. The content future is quickly becoming now.
As enterprises prepare to spend $2 trillion dollars on digital transformation over the next three years so they do not join the mass extinction digital has caused, enterprises are realizing (finally) that content is critical path. Digital business today is essentially long-term, subscription-based relationships with customers. How Evolving Customer Expectations Influence Customer Experiences. Consumer buying behavior has evolved over the last few years.
It’s now more than ever influenced by social media, peers, and of course the internet. Our Vice President of Strategy, Margaret Wise, sheds light on how evolving customer expectations influence customer experiences. Also see: The Customer Experience: A Guide to Clearing the Digital Transformation Path. The Hidden Dangers of Tree Testing – Marli Mesibov: Content Strategist & Writer. Tree testing and its related research activity, the card sort, are often the first research lines of defense for content strategists.
We love seeing what people who might use a site or app think about terminology, hierarchy, and categorization. But sadly, I’ve been in many a research phase where we looked at the results and said “wait – was that a problem because we used the wrong words?” Or “Did they put those together because of how we phrased them or what they associate with that term?” Or even “You thought that card meant that? How Diversity Makes Us Smarter. (Editor’s note (1/30/17): In response to President Donald Trump’s immigration order to close U.S. borders to refugees and visitors from seven predominantly Muslim countries, which has impacted scientists and students, we are republishing the following article from our 2014 special report on how diversity powers science and innovation.)
The first thing to acknowledge about diversity is that it can be difficult. In the U.S., where the dialogue of inclusion is relatively advanced, even the mention of the word “diversity” can lead to anxiety and conflict. Supreme Court justices disagree on the virtues of diversity and the means for achieving it. Une approche pour prototyper rapidement ! #LeanStartup #Startup #Entrepreneur RT@PfactoryFr.
Why content strategies fail (and what to do about it) – GatherContent Blog. Image uploaded by @nozurbina. Why Intelligent Content Requires a New Kind of Togetherness. The Content Pool sur Twitter : "Recommended read - Good practical guide to developing an enterprise #ContentStrategy by @kpnichols from @xmlpress. Content is a Republic. I’d thought the Content is King debate was over, but I saw it rearing its jester’s head once again recently.
Argh! “Content is King” is a phrase that seems to have come out of content marketing to express the simple idea that content is now the most important form of marketing. Which is actually a rather weird and restricted meaning of the word content, since it was meant to contrast with traditional advertising which is, after all, content. IBM’s James Mathewson on Making Marketing Content Intelligent. By Marcia Riefer Johnston Many content marketers find the promise of intelligent content intriguing, but they have a hard time finding examples that showcase the value of this approach in marketing. To help address this need, Scott Abel and I recently interviewed James Mathewson, the Global Program Director for Search and Structured Content Strategy at IBM, about the role of intelligent content in marketing. In this interview, summarized below, James describes the way a team of content creators and technology experts have created a structured intelligent-content strategy to make IBM’s marketing content findable, usable, reusable, responsive, and personalized.
Enterprise Content Strategy: A Project Guide « XML Press. Noz Urbina sur Twitter : ""The top 10 #contentstrategy articles of 2014" by @ahaval. Online it ALL Matters: The Top 10 Content Strategy Articles of 2014. I’m a practical girl. So typically when I write these lists (check out 2012 and 2013), I tend to like articles that give me practical guidance for how to do my job as a content strategist. There were a lot of great articles this year. But there were fewer than last year, and even fewer than the year before that. Which means two things, possibly: The Social Media Strategies Summit. Term of the Week: Governance Model – The Language of Content Strategy.
What is it? Guidelines that determine who has ownership and responsibility for various aspects of an organization. Successful Patterns are the Best Guide to Information Design. I am very grateful to Jonatan Lundin for a lengthy conversation on the subject of topic patterns because it helped me to crystalize something important about the basis for the principles of EPPO information design and how they are derived. Approaches based on psychology Traditionally, theories of information design have been psychologically based. Researchers (usually academics) attempted to form a psychological theory about how we learn and then suggested information design approaches based on those theories.
The success of such efforts has been mixed. 2015 content trends. It’s a new year, which means it’s time for Scriptorium to discuss—and wildly speculate about—the latest trends in content. Here’s what Bill Swallow, Gretyl Kinsey, and I had to say about 2015 content trends. 2015 list of content, comms & web conferences. Whether you’re intending to boost your professional development by attending a conference in 2015, or just looking to follow along online, here is our 2015 conference calendar for digital communication professionals. There are 38-plus events listed below, many of which take place on our home ground in Europe, focusing on all the key areas we recruit in: tech commcontent strategy and marketingIA and UXaugmented realityintranet, CMS, mobile and more.
Advertising and marketing are broken: how do we fix them? How To Develop A Content Is Everything Mindset. What is a Unified Content Strategy? Today’s businesses are overwhelmed with the need to create more content, more quickly, customized for more customers and for more media than ever before. How to convince clients to think about content before they think about graphics. Breaking the silos: Faire de votre documentation technique le cœur d’un Knowledge Graph- Eventbrite. Quantité non valide. 17beda20-f978-11e3-9ad0-12313d02a8cf-original.
Content Strategy Jonathon Colman Facebook. UX and Content Strategy: How They Are Related and Why You Should Care. Online it ALL Matters: What is Content Strategy? Managing the politics of content. Why Most Branded Content Is Just Awful. The relationship between content strategy and content marketing – articles. GatherContent: A blog about content strategy and development. Webcast: The many facets of content strategy. Building an Integrated Content Strategy. Content Isn’t King, Content Is a Product. How To Do a Content Audit - Step-by-Step. Technical communication. How Content Marketing Measurement has Evolved. Data Wranglers, Unite. Create a Content Strategy with This 6-Step Worksheet. Watson Content Analytics: Discovering Actionable Insight from Your Content. A Single Version of Truth: One Key to Content Marketing Measurement Success. The Top 6 Questions to Ask When Creating Your Content Strategy.
Summit ’14: An Interview with Keynote Speaker Jonathon Colman. Why Content Influences Consumer Decisions More Than Ever Before. Visually : Why Content Influences Consumer... My Intercom article on gamification and user engagement. 6 Web Analytics Tools to Help Strengthen Your Content Strategy - Visual.ly Blog. Digital Content Inventory.
Audience-Centric Content Is Not an Option. 10 Ingredients for a Successful ‘System of Engagement’ in Marketing. Content Architecture "At Work" Content Strategy: Who is Doing All This Work? Go Home Marketing, You Are Drunk. Content strategy, Fight Club style. Content Strategy : un album sur Flickr. Study: Online Content Creators Outnumber Consumers 2,000 To 1. Best Practices in Measuring Content Marketing Results Survey. 5 Types of Content Silos to Break Down.