background preloader

Marketing, Market Research & Strategy

Facebook Twitter

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps. U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning.

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%. Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. SEO Tips: Dónde incluir palabras claveDiseño Creativo. The Rich World of Emerging Markets. The Brand Guidelines Document: An Overview. The brand guidelines document summarizes a company’s effort to integrate its visual, verbal and written communication efforts across different mediums and channels.

The Brand Guidelines Document: An Overview

In part 1 of this series on developing brand guidelines I highlighted the importance of creating standards for each brand in the portfolio and provided some tips for increasing the document’s effectiveness. Let’s take a closer look at the most common sections found in a brand guidelines document: How Is Social Media Affecting Your Sales in 2014? What Does It Mean to Be Customer Centric?

Forget Drinkability, For Coca-Cola It’s All About. Resuscitating a nearly three-year-old effort, Coca Cola has breathed new life into its “Share a Coke” social media campaign.

Forget Drinkability, For Coca-Cola It’s All About

First launched as an Australia-only campaign in 2011, Share a Coke photos have been filling up Instagram, Facebook and Twitter feeds this summer. Branding media, and the general public, are paying close attention to the campaign. And having a lot of fun with it. Like this guy who popped the question with Coke. In-store Beacons – The Salvation of Stores or Shopper Annoyance. They are being heralded as ‘the next big thing’.

In-store Beacons – The Salvation of Stores or Shopper Annoyance

The technology allows shoppers to be tracked as they shop and for messages and offers to be sent to them, and is being tested extensively by major retailers and manufacturers alike. In-store beacons are touted as a way to massively enhance the shopping experience in bricks and mortar stores. Yet a recent report by OpinionLab suggests that shoppers aren’t convinced. 77% of respondents said that in-store tracking was unacceptable, and 81% said they didn’t trust retailers with their data.

Nielsen finds disconnect between America’s desire for better health and actual behavior. “Do as I say, but not as I do,” a phrase used by parents over several generations, could very well apply to America’s attitude toward healthy eating, a recent Nielsen/Natural Marketing Institute (NMI) report reveals.

Nielsen finds disconnect between America’s desire for better health and actual behavior

“Health and Wellness in America” written by Sherry Frey, v.p. of Nielsen Perishables Group and Steve French, NMI managing partner, found that while three-quarters of Americans believe they can manage health issues through proper nutrition, 91 percent admit to snacking all day on candy, ice cream and chips. So does eating healthy and unhealthy foods in equal measure balance out? The Irresistible Allure of Pre-crastination - David Burkus.

By David Burkus | 8:00 AM August 13, 2014 There’s a fairly common maxim that “He who hesitates is lost.”

The Irresistible Allure of Pre-crastination - David Burkus

It’s a curious proverb, not only because its origins are murky, but also because it might just be really bad advice for productivity. Recent research suggests that rushing to complete projects might actually harm our productivity, a phenomenon that’s been called “pre-crastination”—choosing a more difficult way to complete a task just to be able to mark the task complete. This finding is the result of nine studies published together in Psychological Science by a team of Penn State University researchers led by David Rosenbaum.

Creating Retail Experiences: KitchenAid and the Hudson’s Bay Company Collaborate to Reach the Millennial Bride - lginstore. KitchenAid was invited last December by the Hudson’s Bay Company to participate in the development of a shop-in-shop initiative at a store in downtown Toronto.

Creating Retail Experiences: KitchenAid and the Hudson’s Bay Company Collaborate to Reach the Millennial Bride - lginstore

The Hudson’s Bay store at Young and Dundas Square was undergoing a major redesign and this project represented a ground-breaking collaboration between this iconic retailer and Kleinfeld Bridal. The strategy behind this strategic partnership was simple: immerse brides in the “Say Yes to the Dress” experience and integrate the Bay’s bridal registry as a seamless part of that retail experience while the bride was at the store excited about beginning a new life (and building and furnishing a home) with the one she loves. The Challenge: Creating a Cohesive Retail Experience To help them design their branded shop-in-shop space, KitchenAid engaged LG&P. What Motivates the Millennial Bride’s Shopping Behavior? A Visual Guide to Social Media Best Practices.

You already know social media works.

A Visual Guide to Social Media Best Practices

The question is, how to make it work best for your business? The key is finding best practices that complement your marketing strategy. A recent social media trends guide by Vocus reveals top ways to use visual marketing across your social media channels. Want to drive engagement on Facebook, Twitter, Google+ and Pinterest? Ready to use the power of graphics to grab the attention of your audience? Building Loyal Customers: Your Business Can Learn From This Band.

All Things Apple: Learn and Share What Makes the Tech Titan Tick. Let’s admit it: We’re obsessed with Apple.

All Things Apple: Learn and Share What Makes the Tech Titan Tick

From the late Steve Jobs to the latest iPhone, Apple’s culture and crafts capture attentions far and wide. So we’ve launched a new page on SlideShare which covers all things Apple. From Apple’s earnings reports to Steve Jobs’ philosophy and previews of product releases, this is your go-to place to learn everything you’d ever want to know (and more!) About the tech giant. We also encourage you to upload and share your own insights on Apple! All Things Apple: Learn and Share What Makes the Tech Titan Tick. All Things Apple: Learn and Share What Makes the Tech Titan Tick. TED Talk Takeaways: 8 Ways to Hook Your Audience. “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

TED Talk Takeaways: 8 Ways to Hook Your Audience

This was the claim that video game designer Jane McGonigal presented to the crowd during her June 2012 TED talk. As the camera panned over the members of the audience, their faces showed universal skepticism: Was this lady serious? There was something else interesting about that crowd. Despite their doubtful visages, everyone in the audience was drawn in by McGonigal’s words.

No one was checking their email, talking to their neighbor or looking at the camera circling in front of them; all eyes were fixated on the (potentially crazy) speaker. Brand Guidelines: A Practical Overview (Part 1) If brand management is part of your job description you know how difficult it can be to ensure the brand message is consistently reflected across internal departments, marketing agencies and, most importantly, the target audience. Moreover, it takes time and effort to communicate what the brand is all about, how is it different from the competitors, what the brand values are, and how these values should be promoted to the target audience. Cómo saber vender tu negocio en un minuto. Cómo construir una buena reputación online vía. Cómo debe evolucionar la analítica digital para optimizar la estrategia online vía. Al igual que la estrategia online debe evolucionar al ritmo que lo hace la empresa para buscar la mejor forma de optimizar sus resultados, la analítica digital adaptarse para ofrecer la información necesaria para tomar las decisiones de negocio pertinentes en cada momento.

Este es el proceso que explica el modelo de madurez de la analítica digital. 7 factores críticos de éxito de una marca inolvidable. 10 tendencias de estrategia en email marketing. Ser competitivo en email marketing implica estar al día en cuanto a las últimas tendencias de estrategias, que le pueden servir para potenciar sus campañas a través de correo electrónico, incrementando su alcance, y mejorando su conversión.

A continuación enumeraremos las diez estrategias más populares entre los comerciantes online. 1. Segmentación del individuo La principal tendencia hacia la que todos los ámbitos tecnológicos están apuntando es la individualización de los clientes. La segmentación en grupos y categorías está quedando aparte, partiendo del simple y lógico principio de que cada individuo es totalmente diferente de los demás, que tiene unas conductas y hábitos únicos. 2. Gracias a la segmentación del individuo, podrá potenciar la interacción con el cliente, ofreciendo una tienda que se adapte a los gustos y hábitos de compra del cliente, pero también las campañas de email marketing específicas para esa persona en concreto. 3. 4. 5. 6. 7. 8. 9.

Infografia-compartir-ultim.jpg (JPEG Image, 2000 × 1226 pixels) - Scaled (51%) Five Things to Keep in Mind when Designing Dashboards. Dashboards are a great way to present information, especially when the data needs to be shown at a high level. Digital dashboards are collections of key reports, metrics, KPIs, and other data that provide relevant context and highlight the essential elements of a research study. They are a great tool for presenting information to executives who may only have a few minutes to review and make decisions about a project. Millennials render campaigns extinct, channels irrelevant. Fendi Beats by Dr. Dre headphones NEW YORK – Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.” Data Stories – Think with Google.

I have a goal in life: To rid the world of bad PowerPoint slides. We’ve all sat through meetings, struggling to stay awake during presentations filled with cheesy stock images, confusing bar graphs, and pie chart after pie chart. This needn’t be so. Even the driest content can come to life – if it’s presented creatively. Tell a Meaningful Story With Data – Think with Google. Rudyard Kipling once wrote, “If history were taught in the form of stories, it would never be forgotten.” The same applies to data. Companies must understand that data will be remembered only if presented in the right way. And often a slide, spreadsheet or graph is not the right way; a story is. Executives and managers are being bombarded with dashboards brimming with analytics. They struggle with data-driven decision making because they don’t know the story behind the data. Finding Customers Fast and the 80/20 Rule of Sales. Matriz BCG: ¿Para qué sirve la matriz BCG? - El periódico Marketing.

Top 10 Tips For Marketers – It’s time for your data to grow up [infographic] How to Market A Leading Brand. How honest is your brand online? The Starbucks effect – A lesson in subcultures and brand credibility. How Do You Boost Your Internet Marketing? Six Guidelines. What do shoppers search on online websites like Google and Amazon? Video: Engage Awards 2014 judges on whether marketing needs to be represented in the boardroom. Mercedes: reinventarse o morir.