background preloader

Marketing Strategy

Facebook Twitter

Strategic Plan Template: What To Include In Yours. A strategic plan is a roadmap to grow your business.

Strategic Plan Template: What To Include In Yours

To help you succeed, use this proven strategic plan template, and the information below details the 13 key sections you must include in your strategic plan. Section 1: Executive Summary The Executive Summary of your strategic plan should be completed last, and this section merely summarizes each of the other sections of your plan. The Executive Summary is important since it will help other key constituents, such as employees, advisors, and investors, quickly understand and support your plan. Section 2: Elevator Pitch An elevator pitch is a brief description of your business. Section 3: Company Mission Statement Your company mission statement explains what your business is trying to achieve. Section 4: SWOT The reason to include a SWOT analysis (analysis of your Strengths, Weaknesses, Opportunities and Threats) in your Strategic Plan is to help you determine the best opportunities to pursue to achieve your growth goals.

General Management - Small but Mighty Marketing Tools Your Team Can Use Today. Marketo vs.

General Management - Small but Mighty Marketing Tools Your Team Can Use Today

Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. How to Find Out What Your Competitors Are Doing That You Are Not. Sales - Sales Tactics in the Digital Age. Hard-sell tactics no longer have a strong effect on consumers.

Sales - Sales Tactics in the Digital Age

Today, customers want user-friendly interactions with brands. "Cross-channel marketing is quickly making aggressive, hard sales tactics a thing of the past," states DirectBuy in its infographic. Customers react more positively to softer tactics. Sales - Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing. Sarah wakes up at precisely 6:43 AM.

Sales - Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

She proceeds to hit the snooze button until 7:03, when she rolls over and beings scrolling through a news app on her iPhone 6. By 7:15 she's in the shower singing that Adele song she can't seem to get out of her head. At some point between 7:15 AM and the end of the day, she buys your product. Whether Sarah sang Adele or Taylor Swift in the shower that morning probably didn't have any bearing on her decision to make a purchase from you that day. Repositioning Is Not a New Business Model. In English, we struggle with the distinction between “different” and “new.”

Repositioning Is Not a New Business Model

It’s relevant when we come to describing business models and their likely impact. Let’s take cars as a starting point. There are many different makes and models on the market. They vary in shape, size, color, and features, but they’re also all the same — they’re all cars. Yet when we buy one of them, discarding our old vehicle, we buy a new car. When we boil it down, the distinction between “different” and “new” is that with the former, the basic structure of the item — car, house, boat — remains the same. Since Joan Magretta’s pioneering article years ago, the term business model has entered the popular lexicon with a vengeance. We see positioning in the airline industry. Four Mistakes That Can Kill Your Brand Campaigns. It's no secret that the days of just "the three screens" are long gone.

Four Mistakes That Can Kill Your Brand Campaigns

When that world died, the old wisdom of targeted, by-the-numbers ad buys died, too. So, instead, these days we hear a lot of talk about brand-centric conversations and always-on marketing. And the people using those buzzwords often have no idea what they mean. I know that because I regularly see marketers ignore the implications of those concept and go right on making branding mistakes that undercut their marketing goals. Here are four of the biggest mistakes I see, and some thoughts on how to fix them. 1. Sales - Six Ways Sales and Marketing Can Align With Customers and Grow Revenue.

Marketing leaders at B2B organizations communicate directly with their Sales counterparts to review quantity and quality of inbound leads, to apprise one another of upcoming promotions and sales enablement initiatives and objectives, and to strategically determine the most effective ways for their teams to work together to benefit the organization as a whole.

Sales - Six Ways Sales and Marketing Can Align With Customers and Grow Revenue

But, often, these meetings don't include a topic that is possibly the most important of all: existing customers. Why? Sales teams are hardwired to focus on getting new leads into the pipeline, and they want marketing to partner with them to make that happen. Marketers want that, too. However, it is important to not lose sight of your current customers. Create Insightful & Actionable Buyer Personas. Segmentation - Put the 'Person' in Personalization in Five Steps. In an era when the average consumer is bombarded with thousands of marketing messages per day, personalization has become a key way to break through the noise.

Segmentation - Put the 'Person' in Personalization in Five Steps

And consumers are asking for it: 75% say they prefer personalized offers (Aberdeen Group), and 61% say they're even willing to give up a degree of privacy to enable personalization (Compass Intelligence) on a continuous basis. Marketers who are not yet paying attention to the consumer preference for personalization are carelessly leaving money on the table.

Personalized emails generate up to six times higher revenue per email than non-personalized emails, according to Experian Marketing Services' 2013 Study. Sales - How Aligned Are B2B Marketing and Sales Teams? B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.

Sales - How Aligned Are B2B Marketing and Sales Teams?

The report was based on data from a survey of 211 B2B professionals (50% in Sales, 50% in Marketing) from around the world (67% in North America, 18% Europe, 10% Asia, 5% other). Some 54% of marketers surveyed say the two teams are somewhat aligned in their organization; a similar proportion of salespeople say the same: 58%. Only 17% of marketers and 14% of salespeople say the two teams are fully aligned. Below, additional key findings from the report. Satisfaction. Thought about your segmentation lately? Our new research suggests you should. Do you ever think critically about the effectiveness of your company’s segmentation model?

Thought about your segmentation lately? Our new research suggests you should.

About its role in product development, marketing, sales and customer support efforts? Your segmentation can play an integral role in fueling competitive differentiation. It can inspire customer-centric thinking and provide a source of strategic advantage. Opportunity awaits savvy marketers In our Curve Jump™ practice at Quarry, we see a critically important role for segmentation in today’s experience economy. 60% of respondents said they were satisfied with their current segmentation model, but, when we probed deeper, it was clear they shouldn’t be. Why Influence Marketing on your #Socialselling Journey? – An Introduction. Do you know your Sphere of Influence? How to Engage Earlier in Sales Cycle and Side Swipe the Competition How the World has Changed 10 Years ago when I bought a car, I would spend weekends visiting car showrooms, sitting in front of salespeople, who told me the features and functions of the latest model.

There would be a short discussion about price and a deal was struck. For me, this was all very painful and time consuming. Now when I buy I car, I turn to my colleagues for advice, check out the various chat rooms and do all my research online. Buyer Personas and your Ideal Customer. ‘Buyer personas’ is one of those phrases that everybody in business will encounter if they haven’t done so already. The definition of that phrase however is one that is often contested. Many people will have different perspectives on what the phrase means, but there is of course the very clear marketing application of buyer personas.

Before we go into too much depth then, let’s define the phrase. What Decisions Make You a “Beloved Company”? Beloved companies know they are defined in the fleeting moments of a customer interaction. They know the actions that come from their decisions indicate what they value. They know their actions show how much the company considered the customer. They know the company’s actions give customers a glimpse of who they are as people. In a world that is spinning so fast, we crave what the beloved companies deliver. 10 essential qualities of a successful marketer (page 2 of 4) Partnership We hear a lot about teams in marketing, and we talk a lot about breaking down the silos that divide those teams, but one fact that often gets overlooked in that discussion is just how important collaboration is to virtually everything marketers do.

"Surprisingly, it's not knowing the latest trends, digital tricks, and SAAS tools that make a successful digital marketer," says Tom Gallego, founder and chief creative officer for L7 Creative. 4 Sales Mistakes That Lead To High SaaS Churn. SaaS Marketing Plan: 5 Ways to Get your App to Sell Itself. When creating your SaaS marketing plan, you must understand that your business model of choice is a fully-integrated architecture where all aspects of the business – product, support, revenue model, and marketing – are tightly-coupled.

Seven Steps to Selling SaaS like Socrates - it's About Solutions, Not Products! Socrates is considered the founder of philosophy. The Pulse of Small and Midsize Business. Know Your Clients: How to Create an Accurate Customer Profile. 5 Common Google AdWords Mistakes to Avoid This 2014. There are 10 common mistakes marketers commit when doing an AdWords campaign. Check out and see if you’re guilty of any blunders. 5 Ways Crappy Content Destroys Your Inbound Marketing. Past Issues - UI Design Newsletter. How to Enhance Mobile Marketing With Personalization. Everyone today understands mobile marketing's potential to produce business success. Mobile drives 20% of all e-commerce sales, and sales via mobile are projected to increase from $139 billion in 2012 to more than $400 billion in 2015.

One vital step toward capturing this potential is personalizing the mobile experience for customers. B2C Content Marketing: 2013 Benchmarks, Budgets, and Trends—North A... B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North A... The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic] Are You Using the CBD Model to Understand Your Customers' Buying Decisions? Companies continue to shift money to content marketing and content “experts” abound. However, many marketers still miss the mark with content strategy because they don’t understand their target audience’s consumer buying decisions. Five Ways to Minimize Email List Unsubscribes. Over the next several articles, I'll be addressing a series of email marketing conundrums. Five steps to establish a content-creating company culture. The Complete Guide to Developing A Social Media Policy for Your Business.

Metrics & ROI - The Evolution of Marketing Data [Infographic] Welcome to Forbes. Public Relations - Brand Reputation Management: Your Seven-Point Game Plan. Creating Content Experiences - Be Remarkable or Fail. Imparta - Service Courses. Art of the Pitch – Taking advantage of the social media. Blogs.salesforce.com/ How Word-of-Mouth Marketing Drives Strong Recommendations [Infographic]

Ntent Marketing Explained - Part 1: What is it? - ApprovedIndex Blog. The 5 Elements of Content Marketing Explained. We all know how content marketing works, but do we know WHY it works? 2013 B2B Content Marketing Benchmarks, Budgets, and Trends. What’s So Special about Content Marketing? General Management - Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing.

Working in a Post-Penguin 2.0 Web. Content Marketing Infographic. Content Marketing Explained - P3. B2B Sales and Marketing Consultancy. Why Online Content Marketing Works [INFOGRAPHIC] Build a Customer-Centric Marketing Automation Strategy. Landing Page Optimization Is Not a Strategy, CXO Is. Search Engine Marketing - With Little SEO Value Left in Them, Are Press Releases Still Worthwhile? The Most (and Least) Effective Keywords in Email Subject Lines.