Twitter Benchmarks by Industry. Companies are attracting an increasing number of consumers on Twitter, with brands recording an average of 43% increase in followers last year, according to a recent report from ExactTarget Marketing Cloud.
Four industries in particular significantly increased followers in 2013: technology and manufacturing (up 93%), retail and e-commerce (75%), CPG (55%), and financial services (55%). Below, key findings from the report, which was based on data from 3.6 million tweets (paid and organic) sent in 2013 by companies in 15 industries. Engagement Rates by Industry Consumers across all the examined industries gravitate toward tweets that include photos. Tweets containing photos receive 3.3 replies on average, compared with 1.7 replies on average for non-photo tweets.
Retail and e-commerce companies sent the most tweets (303K) in 2013 of any brands examined. Engagement by Day and Time. 59 Free Twitter Tools and Apps for Marketers. Twitter is a fascinating adventure of relationships, entertainment, education, and fun.
Now imagine layering on a few dozen power-ups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity, for efficiency, for research, and so much more. Facebook Demographics Cheat Sheet. Grab a free copy!
This toolkit includes: – The top 11 sites for free, high quality stock photos you can use commercially – 5 of the best & free online photo editor tools – The 7 most powerful types of typography. The LinkedIn Publishing Platform: 10 Ways to Crush It. Last updated on March 10, 2018 This is a post by Paul Shapiro.
Make sure you check out his blog, Search Wilderness and follow him on Twitter. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Top influencers are already publishing on LinkedIn, so people are seeking out content on the platform to read. This cannot be said about your typical WordPress blog. Despite its awesome content marketing potential, The LinkedIn Publishing Platform is still new and understanding what makes a post on the platform perform well is relatively unknown. Holiday Social Marketing Trends of 2014. This year's holiday season will be about socializing commerce, according to a recent infographic by Offerpop.
Some "62% of marketers' primary goal for social this holiday season is driving sales and extending brand reach," Offerpop states. And 67% of marketers will spend more on social during the 2014 holiday than they did last year. The social platform of choice for marketing is Facebook: A whopping 92% of marketers plan to spend the majority of their social marketing budget on Facebook. To find out more about holiday social marketing, check out the infographic. Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. 3 Tips for Winning the Facebook News Feed Battle. Allan Gungormez, Transamerica It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros.
One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages. “The message that’s sent out to the world is that they are trying to provide the best experience for the people who use Facebook,” said Allan Gungormez, director of social media strategy at Transamerica. “In our world that just means a headache to figure out what new tweaks have occurred behind the scenes and how the clients and businesses that we manage can be seen on the platform.” Gungormez will speak at the “How to Make Your Brand Pop on Facebook” session during PR News’ Social Media Conference, which takes place October 9 in New York City. 1. 2.
Advertising - Twitter Remarketing: What It Is and How to Use It to Target Audiences. Twitter is working hard to become profitable by offering advertisers new ways to reach their audiences.
Twitter remarketing is meant to work in conjunction with Twitter Ads products, including the already successful Promoted Tweets, and with Twitter Card offerings. 10 Things You Probably Didn’t Know You Could Do With #Twitter Search. Three Questions You Have to Ask Yourself About Your Social Brand. Marketers often get preoccupied by trying to track their direct return on investment for social spend.
How much does each "like" cost? How much in sales will each "like" bring in? Those are the wrong questions to ask. Social spend for marketers has ROI that far exceeds the number of "likes" a brand acquires. Based on my experience with major national brands, trying to use social as a direct response channel or only to drive one specific action leaves a lot of business intelligence value on the table.
To really add value to your social brand, you should be asking yourself the following questions. 1. It's time to realize that the number of fans or followers on a page has nothing to do with the value of that brand's page. If a user likes your page and never looks at it again, it's a lose/lose for both the user and your brand. Even worse, some pages purchase "likes" from users outside their market that are no better than fabricated numbers. 2.