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Funnels for Startups: A Primer. Funnels are remarkably useful in many aspects of startup life. Whether you are trying to get users to try your product, or sell to an enterprise customer, or hire an engineer, or raise capital, you are dealing with a funnel. Funnels are essentially inverted pyramids divided into stages. The objective is to move through the funnel from top to bottom, while trying to lose as little as possible in each stage. In other words, a perfect funnel would be: you talked to 100 companies, and every single one became a customer, or you talked to 20 investors and all wrote you a check. Perfect funnels don’t exist in real life—that’s why we are going to talk about strategies and methods to get as close to a perfect funnel as possible. Rule 1: Optimize Funnels From the Bottom Up Here is the first and most important rule of any funnel: Optimize Funnels from the bottom up.

Why? Picture a massive bucket of water. Like leaky buckets, funnels that aren’t tuned on the bottom are a waste of your time. Activation: SEO: A Comprehensive Guide for Beginners. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes. So, I got to thinking, "Why don’t I lay out the basics, all in one post? " It’s a long one, to be sure, but after years of studying SEO and working behind the scenes to help companies get first page rankings, I’m convinced this is all you need to know. If you are looking to boost your traffic so that you can increase your sales, just follow these basic guidelines.

The Traffic Trap (and How SEO Really Works) Lots of marketers make the mistake of seeing SEO only as a source of free traffic. For example: Title Tags. The Beginners Guide to Online Marketing. Online Marketing Made Simple: A Step-by-Step Guide. Do you know who Chandler Bolt is? If you’re an online marketing nerd already, like me, you probably do. But, if you’re part of the other 99.9% of the world, who isn’t super hyper about this “internet marketing stuff,” you’ll probably have never heard of this man. So, what the hell is he doing with this headline on Business Insider? (here’s the full story on BI) How did he get on there? Is he rich or something?

That’s part of the beauty of online marketing. This 21 year old kid has made hundreds of thousands of dollars, from his kitchen table. No need for fame, magazine interviews, talk show visits or acting classes (you know, to act in a blockbuster movie). Even though you have no clue who Chandler Bolt is, not only has he made tons of money, but he’s also helping others do the same. His company, Self-Publishing School, helps people publish books on Amazon and make a living from it.

If you’re an introvert, that’s a cause to celebrate! Why? (or from your living room floor, in my case) Definition 1. GA DGM 101 (1) How to Calculate the ROI of Your SEO Campaign. Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things. “They each saw the success of Red Bull and Old Spice and thought to themselves, “Well, wouldn’t that be nice?”

Source: Tale of Two Marketers. You might be making cool videos, but if you’re like the majority of marketers, your cool content may have fizzled out and collected some internet dust – all without getting any clear metrics on your ROI. Don’t get me wrong, it’s great to release a video and feel like a total boss, but you’ll come down pretty fast from your marketer’s high when you realize that you had no real objectives for your video beyond brand awareness. Luckily, there is a way to use video to increase qualified leads in your sales pipeline and prove ROI. The trick to making your videos count is to build purposeful, measurable assets rather than random bursts of video action. With our latest campaign, the Tale of Two Marketers, we wanted to showcase the two kinds of outlooks people seem to have about video. 1. Here’s the CTA that appears at the end of the video: 2. 3. 4. 5. Humans of New York creator, Brandon Stanton | James Joyce Award | UCD Literary & Historical Society.

Marketing Process - Building on the Benefits of Marketing. The benefits of marketing speak for themselves by bringing in new business and helping your company grow. Now it’s time to get started crafting a marketing process and plan. The marketing process works like a cycle. You begin with the first step and progress through each phase of marketing until you reach step one again and repeat the process. You can break the marketing process into five basic steps: setting goals, analyzing the current market, creating a plan, implementing the plan and finally monitoring the results. 1. Set a Goal You can’t know how to arrive at your destination if you don’t know the destination in the first place. 2. With goals and objectives to guide you, you next need to analyze the current market. Prospective client behavior and client trends;Your product situation including price;Information on your competitors;And a SWOT analysis — a look at strengths, weaknesses, opportunities and threats.

The information gleaned from an analysis will guide your marketing plan. 3. Pietrzak · Marketing Fundamentals Canvas. When I first started my blog, I was tempted to write about the latest marketing tactics, those which would immediately grab people’s attention and give them an advantage in the quickly-changing industry. But each time I considered these types of posts, I felt they lacked depth and purpose and would only serve as a temporary solution to their problems. As a result, I found myself drawn to the foundations of marketing and quickly realized that this content did not exist for startups - at least not in a form that they could understand and appreciate. The foundational principles of marketing have been invaluable in my professional career. I’ve applied them when doing high-level strategy work for billion-dollar brands, soup-to-nuts marketing for my own startup, Wanderfly, and rapid-fire product launches at tech incubator QLabs. They have informed everything from product features and design decisions to the individual marketing channel I’ve engaged with.

Marketing Fundamentals Canvas. 7 Lessons Learned From Launching 5 Products. (4) Hiten Shah's answer to Startup Marketing, Product Marketing, and Growth: What marketing activities should a startup focus on PRE product/market fit. Domo. Content Marketing Strategy Worksheet and Template to Jumpstart 2013. Welcome to Forbes. The circles of marketing. Most amateurs and citizens believe that marketing is the outer circle. Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and well, just about everyone does. The next circle in has so much more leverage. This is the circle of telling a story that resonates with a tribe. This is the act of creating alignment, of understanding worldviews, of embracing and elevating the weird.

Smart marketers in this circle acknowledge that their product or service isn't for everyone, but bend over backwards to be sure that some people will be able to fall in love with it. The next circle in is easily overlooked. And the innermost circle is the product or service itself. When in doubt, when your marketing isn't working, the answer is easy: go one circle in.