Funnels for Startups: A Primer. Funnels are remarkably useful in many aspects of startup life.
Whether you are trying to get users to try your product, or sell to an enterprise customer, or hire an engineer, or raise capital, you are dealing with a funnel. Funnels are essentially inverted pyramids divided into stages. The objective is to move through the funnel from top to bottom, while trying to lose as little as possible in each stage. In other words, a perfect funnel would be: you talked to 100 companies, and every single one became a customer, or you talked to 20 investors and all wrote you a check.
Perfect funnels don’t exist in real life—that’s why we are going to talk about strategies and methods to get as close to a perfect funnel as possible. Rule 1: Optimize Funnels From the Bottom Up Here is the first and most important rule of any funnel: Optimize Funnels from the bottom up. Why? Picture a massive bucket of water. Like leaky buckets, funnels that aren’t tuned on the bottom are a waste of your time. SEO: A Comprehensive Guide for Beginners. You hear the term all the time, but how do you actually rank higher in the search engines?
I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes. The Beginners Guide to Online Marketing. Chapter 1 Be Laser Focused on Your Customers Your customers, prospects, and partners are the lifeblood of of your business.
You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Take Me To Chapter One Chapter 2 Build Your Marketing Framework Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Online Marketing Made Simple: A Step-by-Step Guide. Do you know who Chandler Bolt is?
If you’re an online marketing nerd already, like me, you probably do. But, if you’re part of the other 99.9% of the world, who isn’t super hyper about this “internet marketing stuff,” you’ll probably have never heard of this man. So, what the hell is he doing with this headline on Business Insider? (here’s the full story on BI) How did he get on there? Is he rich or something? GA DGM 101 (1) How to Calculate the ROI of Your SEO Campaign. Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things. “They each saw the success of Red Bull and Old Spice and thought to themselves, “Well, wouldn’t that be nice?”
Source: Tale of Two Marketers. Humans of New York creator, Brandon Stanton. Marketing Process - Building on the Benefits of Marketing. The benefits of marketing speak for themselves by bringing in new business and helping your company grow.
Now it’s time to get started crafting a marketing process and plan. The marketing process works like a cycle. You begin with the first step and progress through each phase of marketing until you reach step one again and repeat the process. You can break the marketing process into five basic steps: setting goals, analyzing the current market, creating a plan, implementing the plan and finally monitoring the results. 1. You can’t know how to arrive at your destination if you don’t know the destination in the first place. 2. With goals and objectives to guide you, you next need to analyze the current market. Prospective client behavior and client trends;Your product situation including price;Information on your competitors;And a SWOT analysis — a look at strengths, weaknesses, opportunities and threats. The information gleaned from an analysis will guide your marketing plan. 3. 4. 5.
Pietrzak · Marketing Fundamentals Canvas. When I first started my blog, I was tempted to write about the latest marketing tactics, those which would immediately grab people’s attention and give them an advantage in the quickly-changing industry.
But each time I considered these types of posts, I felt they lacked depth and purpose and would only serve as a temporary solution to their problems. As a result, I found myself drawn to the foundations of marketing and quickly realized that this content did not exist for startups - at least not in a form that they could understand and appreciate. The foundational principles of marketing have been invaluable in my professional career. I’ve applied them when doing high-level strategy work for billion-dollar brands, soup-to-nuts marketing for my own startup, Wanderfly, and rapid-fire product launches at tech incubator QLabs. They have informed everything from product features and design decisions to the individual marketing channel I’ve engaged with. 7 Lessons Learned From Launching 5 Products.
(4) Hiten Shah's answer to Startup Marketing, Product Marketing, and Growth: What marketing activities should a startup focus on PRE product/market fit. Domo. Content Marketing Strategy Worksheet and Template to Jumpstart 2013. Welcome to Forbes. The circles of marketing. Most amateurs and citizens believe that marketing is the outer circle.
Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and well, just about everyone does. The next circle in has so much more leverage. This is the circle of telling a story that resonates with a tribe. The next circle in is easily overlooked. And the innermost circle is the product or service itself. When in doubt, when your marketing isn't working, the answer is easy: go one circle in. Jeff sent over this much slicker PDF version: Download Circles of Mktg.