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Marketing Strategy

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Funnels for Startups: A Primer. Funnels are remarkably useful in many aspects of startup life.

Funnels for Startups: A Primer

Whether you are trying to get users to try your product, or sell to an enterprise customer, or hire an engineer, or raise capital, you are dealing with a funnel. Funnels are essentially inverted pyramids divided into stages. The objective is to move through the funnel from top to bottom, while trying to lose as little as possible in each stage. SEO: A Comprehensive Guide for Beginners. You hear the term all the time, but how do you actually rank higher in the search engines?

SEO: A Comprehensive Guide for Beginners

I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but I don’t think that’s true. Sure, mastering the subtle nuances takes time, but the truth is that you can learn the fundamentals in just a few minutes. The Beginners Guide to Online Marketing. Online Marketing Made Simple: A Step-by-Step Guide. Do you know who Chandler Bolt is?

Online Marketing Made Simple: A Step-by-Step Guide

If you’re an online marketing nerd already, like me, you probably do. But, if you’re part of the other 99.9% of the world, who isn’t super hyper about this “internet marketing stuff,” you’ll probably have never heard of this man. So, what the hell is he doing with this headline on Business Insider? (here’s the full story on BI) How did he get on there? Is he rich or something?

GA DGM 101 (1) How to Calculate the ROI of Your SEO Campaign. Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things. “They each saw the success of Red Bull and Old Spice and thought to themselves, “Well, wouldn’t that be nice?”

Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things

Source: Tale of Two Marketers. You might be making cool videos, but if you’re like the majority of marketers, your cool content may have fizzled out and collected some internet dust – all without getting any clear metrics on your ROI. Don’t get me wrong, it’s great to release a video and feel like a total boss, but you’ll come down pretty fast from your marketer’s high when you realize that you had no real objectives for your video beyond brand awareness. Luckily, there is a way to use video to increase qualified leads in your sales pipeline and prove ROI.

The trick to making your videos count is to build purposeful, measurable assets rather than random bursts of video action. With our latest campaign, the Tale of Two Marketers, we wanted to showcase the two kinds of outlooks people seem to have about video. 1. Here’s the CTA that appears at the end of the video: 2. 3. 4. 5. Humans of New York creator, Brandon Stanton.

Marketing Process - Building on the Benefits of Marketing. The benefits of marketing speak for themselves by bringing in new business and helping your company grow.

Marketing Process - Building on the Benefits of Marketing

Now it’s time to get started crafting a marketing process and plan. The marketing process works like a cycle. You begin with the first step and progress through each phase of marketing until you reach step one again and repeat the process. You can break the marketing process into five basic steps: setting goals, analyzing the current market, creating a plan, implementing the plan and finally monitoring the results. 1.

Pietrzak · Marketing Fundamentals Canvas. When I first started my blog, I was tempted to write about the latest marketing tactics, those which would immediately grab people’s attention and give them an advantage in the quickly-changing industry.

pietrzak · Marketing Fundamentals Canvas

But each time I considered these types of posts, I felt they lacked depth and purpose and would only serve as a temporary solution to their problems. As a result, I found myself drawn to the foundations of marketing and quickly realized that this content did not exist for startups - at least not in a form that they could understand and appreciate. The foundational principles of marketing have been invaluable in my professional career. I’ve applied them when doing high-level strategy work for billion-dollar brands, soup-to-nuts marketing for my own startup, Wanderfly, and rapid-fire product launches at tech incubator QLabs.

They have informed everything from product features and design decisions to the individual marketing channel I’ve engaged with. 7 Lessons Learned From Launching 5 Products. (4) Hiten Shah's answer to Startup Marketing, Product Marketing, and Growth: What marketing activities should a startup focus on PRE product/market fit. Domo. Content Marketing Strategy Worksheet and Template to Jumpstart 2013. Welcome to Forbes. The circles of marketing. Most amateurs and citizens believe that marketing is the outer circle.

The circles of marketing

Marketing = advertising, it seems. The job of marketing in this circle is to take what the factory/system/boss gives you and hype it, promote it and yell about it. This is what so many charities, politicians, insurance companies, financial advisors, computer makers and well, just about everyone does. The next circle in has so much more leverage.

This is the circle of telling a story that resonates with a tribe. The next circle in is easily overlooked. And the innermost circle is the product or service itself.