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[Le chiffre] Sur les 5 plates-formes sociales les plus utilisées au monde, 3 sont chinoises. Europe : le mobile va capter l'essentiel des investissements pub sur les réseaux sociaux. Pourquoi les Médias Sociaux sont incontournables en affaires. Social Media is Changing the World [Infographic] Infographic: The Great Divide in Content Marketing. Content marketing is a struggle.

Infographic: The Great Divide in Content Marketing

It’s a struggle to get organic traffic, a struggle to get an audience, and a struggle to get quality leads. Today’s marketers have to battle for the attention of visitors whose attention span themselves is only a few minutes. Americans have more content available than they ever had. The average American spends 60 hours every week consuming content across multiple devices. We’ve reached a point of content overload. This is one of the largest challenges for content marketers – and it won’t go away anytime soon. 50 réseaux sociaux analysés : Etude comparative (bibliothèques de Paris) Top ten Mobile social media statistics. Social Media mobile marketing The mobile marketing world grows by leaps and bounds, as smartphone penetration continues to grow worldwide.

Top ten Mobile social media statistics

Smartphones and tablets are increasingly replacing laptops for mobile Internet browsing. Top 100 Social Media Power Influencers Houston 2014, 1-50. This is the second list of Social Media power influencers in Houston.

Top 100 Social Media Power Influencers Houston 2014, 1-50

The first issue from 2013 was well-received… except for the many folks who were left off. For this year’s issue, we’re getting even a little more strict on qualifications. Why? I wanted this to be a list of the people that are working in social, day in and day out. 8 Stats You Should Know About Tumblr, Instagram, And Pinterest. Tumblr, Instagram, and Pinterest can make anything look good.

8 Stats You Should Know About Tumblr, Instagram, And Pinterest

These visual networks are all growing rapidly, and have become great testing grounds for major brands who want their eye-catching content to live longer and retain a more brand-focused conceptual framework. Each of these networks brings something different to the table, and a huge part of their individual positive qualities and appeal for brands is rooted in their active user bases, flexible platforms, and sheer volume of content – so I did what I do best and rounded up some fun facts about each network for you ravenous social media marketers. Read on, play my guessing game, and prepare to be surprised. NSA published their first-ever Transparency Report on… …Tumblr. 4 Online Marketing Tools That You Should Start Using Today. When we look at it the wrong way, there’s an awful lot of marketing data floating around.

4 Online Marketing Tools That You Should Start Using Today

How much traffic you got, sources, Facebook engagement numbers, reach and fans, if people saw your website on a desktop computer or on a mobile phone… Lots and lots of marketing data. But when we look at it the RIGHT way then we suddenly realize that all this marketing data is awesome. Using the marketing data properly can improve your website and bottom line tremendously. And there are so many online marketing tools that help make sense of all that marketing data. Want to know how people are reaching your website? Pin by Fabienne Combier on #Webmarketing. 20 Tweetable Social Media Stats from Industry Experts. The 15 Best Blogging Platforms on the Web Today. Want the latest recommendations?

The 15 Best Blogging Platforms on the Web Today

Read our 2015 guide to The 18 best blogging and publishing platforms on the internet today. Updated June 2014 Reading the signs a couple of years ago it was easy to assume that the art of blogging was set to die a painful death at the hands of social networks like Facebook and Twitter and others. While social has changed how we communicate online, blogging remains a core part of things. In fact, the truth is that there’s never been a better time to blog.

So, whether you’re a blogger returning from a break, seeking a new home or are looking to write online for the first time, here’s our guide to what blogging platforms are out there. Update: Post is now paginated to make reading it easier, though you can click here to read on a single page, or use the links below to jump to: Ten Essential SEO Tools for Better Search Engine Optimization. Search engine optimization can make or break your website.

Ten Essential SEO Tools for Better Search Engine Optimization

It’s the surest way to get your content in front of clients. However, finding the most efficient route to optimization can be tricky. Mob.conduit. Reporting : les 5 outils indispensables du community manager. Le reporting du community manager dépend de nombreux critères.

Reporting : les 5 outils indispensables du community manager

En premier lieu, il dépend des objectifs fixés par sa direction. L’enquête 2014 sur les community managers est en cours, les résultats ne sont pas définitifs. Mais déjà, trois objectifs fixés par les sociétés se démarquent : Tous les chiffres 2014 sur l'utilisation d'Internet, du mobile et des médias sociaux dans le monde. L’agence We Are Social de Singapore vient de livrer une présentation hyper exhaustive de l’utilisation du grand public et des professionnels des réseaux sociaux dans le monde. Et autant le dire tout de suite, la présentation change radicalement des « panorama » et autres bilans faits rapidement et avec des chiffres éculés. 60 secondes sur Internet en 2014 : les chiffres clés. En une minute, il s’en passe des choses sur Internet.

60 secondes sur Internet en 2014 : les chiffres clés

5 Tools to Increase Your Social Media ROI. There’s a lot of hype around influence.

5 Tools to Increase Your Social Media ROI

Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable. Pam Moore recently put it best in a comment on Social Media Today. She said (and I paraphrase) “more than influence isn’t it the ROI that’s really important?” L'audience de l'Internet en France en février 2014. En février 2014, 8,6 millions de visiteurs uniques habitant en Île-de-France se sont connectés à Internet, soit près d’1 internaute sur 5 (18,7%). Ils sont plus de 4,7 millions à surfer tous les jours sur un ordinateur. 10 Quotes from Analysts About the Future of Social Analytics and Measurement. Social marketing has grown, evolved, and gotten increasingly more sophisticated over the years – as many of you working in the space can attest to. Audiences are bigger, there are more networks, more data, more opportunities, and more challenges.

In an ecosystem this complex (campaigns are cross-channel, content-centric, and more integrated with other digital marketing programs), measurement is emerging as the most crucial component to social strategies. SEO Toolbox & PRO SEO Tools for Online Marketing Professionals - Web SEO Analytics. 9 Tools to Help you Measure Mobile Analytics. Measuring your startup’s Web analytics seems complicated enough. But with the rise of mobile-only users and visitors, there’s an added layer of complexity for startups to consider. To figure out which tools are robust enough to handle both, I asked a panel of 9 successful entrepreneurs the following question: