Top Tips - How to Launch Your Online Business Do you have a great idea for a product or service? Maybe you have an innovative idea for a website that people would rave about, but you’re not sure where to start. Seven years ago, I was in the same position. I’d come to the end of a career and I was looking at starting my own business. It would need a website if I was to launch it in the best way possible and I didn’t know much about how to build one so I called some web design companies to get quotes. 20 Reasons to Switch to Google+ [INFOGRAPHIC] Thinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service is worth your time. From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with friends and easy privacy setting enabling, Infographic Labs makes a good case for Google+.
Meet Swarm: Foursquare's ambitious plan to split its app in two Jump To up down Close By Ben Popper and Ellis Hamburger Foursquare CEO Dennis Crowley has spent the last year trying to convince the world that Foursquare isn't what it used to be. The company emerged back in 2009 with a novel app that let people “check in” to a location. 5 Questions and Answers about Facebook Marketing For more mythbusting and social media science, don’t forget to register for my Science of Social Media webinar.
29 Social Media Tools Recommended by the Pros Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Infographics: Everything You Need to Know Are you ready to use infographics in your social media marketing? Do you know how to get started? Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility. In this article you’ll discover how to create and promote infographics to put your content front and center. France Top 20 February 2014 highlights: In France, 47.4 million people went online via their desktop or laptop, while more than 40 million watched videos online during February 2014.While the Top 5 Online Properties remained the same in comparison to January 2014, 20.1 million users helped Schibsted climb to 6th position in the official AOL, Inc. doubled its Unique Viewer numbers from January 2014, while new entry Plein-écran By HiMedia entered the Top 20 Video Property rankings at 17th position with 6.5 million viewers. January 2014 highlights:
13 Infographics to Improve Your Social Media Marketing Two of the main reasons social media marketing appeals to small businesses are the low cost of entry and the ability to interact with customers and prospects directly. Yet time and personnel resources are required to do it properly. These 13 infographics provide quick references to facts, tips, and strategies that will help small businesses streamline their social media marketing processes, increase online visibility, and foster customer engagement. (Click the images to see the full infographic.) Measuring Social Media Marketing and your ROI Much debate has surrounded the implementation of social media marketing and the manner in which it can be measured in relation to companies ROI (return on investment). Simply, ROI is a profitability measure that evaluates the performance of a company by dividing net profit by net worth. It is defined by the investment that is lost or gained as a result of the money invested.
5 Social Media Marketing Trends for 2015 [INFOGRAPHIC] It’s been a huge year for social media, but what can we expect in 2015? Maybe a redefinition of real-time marketing? 36 percent of chief marketing officers cited creating fresh, timely content as their biggest challenge in 2014. Perhaps by focusing on right time, instead of real time, brands can exceed on campaign expectations. Small business tips: how to use social media to boost business How do you use social media to drive traffic to your website? Photograph: Felix Clay Social media is transforming the way business is carried out. A recent study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be more inclined to buy more often in the future because of a brand's presence on social media. For small firms, knowing how to capitalise on this is crucial. Julia Bramble, founder of social media consultancy Bramble Buzz, says: "If businesses haven't got the right [social media] presence then they're really going to be missing out, because customers are expecting to find businesses and brands on there."