The hottest gadgets at world's biggest mobile technology show. Chinese manufacturer Huawei's flagship Ascend P2 smartphone can be operated by users wearing gloves.
It's just one of the innovations on display at year's Mobile World Congress -- a showcase of gadgets and gizmos that will allow us to wave goodbye to dying batteries, water damage and a whole range of perilous situations that dare to threaten the lives of our beloved mobile phones. Fujitsu's Generation walking stick features GPS technology to track and monitor users YotaPhone features both a color touch screen and a screen using low-power monochome e-ink Sensirion's tiny temperature and humidity sensors will put a weather station in the palm of your hand.
Spheron's robotic balls, which can be controlled by Bluetooth-enabled mobile devices, were a hit at the Mobile World Congress. AOL Eschews Banners, Leans Into Native Advertising. A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising.
The move got many in the online publishing world fired up—debating whether this was an isolated incident or the start of a sea change. AOL isn’t going as far as Federated did, but the company definitely seems to want to get out of the expensive-guys-in-suits-selling-banners business. According to CEO Tim Armstrong, AOL’s biggest focus these days is its Marketing Services group, which among other things houses its native ad-type offerings. Advertising. The other main hope for revenue on mobile devices is advertisements.
On computers, years of research have raised significant questions about whether consumers are irritated by or even notice online ads. And there are so many new websites launching all the time that the price that any news producer can charge for ads online keeps dropping. Releases March 2012 U.S. Online Video Rankings. April 19, 2012 comScore Releases March 2012 U.S.
Online Video Rankings Video Ad Impressions Reach Record Numbers in March RESTON, VA, April 19, 2012 – comScore, Inc. 100 Million Americans Watch Online Video Per Day, Up 43% Since 2010 -comScore. Television is in trouble.
Americans streamed 43.5 billion videos in December 2011, up 44% since December 2010, according to comScore’s 2012 US Digital Future In Focus report released today. The study also showed that 105.1 million Americans now watch videos online each day, up 43% from 73.7 million in 2010. comScore says YouTube is largely driving this, and that average minutes per video view, average videos watched per user, and total ads streamed are way up as well. TV and film studios should take notice and consider how they can create companion content to engage this growing audience and promote their traditional offerings. Magazines: Are Hopes for Tablets Overdone? By Katerina-Eva Matsa, freelance journalist Jane Sasseen and Amy Mitchell of PEJ Consider it a sign of the times: when Time Inc., the country’s largest magazine publisher, went looking for a new chief executive officer last year, it turned to an expert in digital advertising.
In December 2011, Time named Laura Lang, then head of digital ad firm Digitas, to run its magazine operation. Lang had no previous background in magazines. As with everyone in magazine publishing, Lang will have her work cut out for her. While the worst of the industry’s painful slide appears to be over, the difficult transition continues as readership goes digital. Magazine publishers’ two main revenue sources remain in print –sales and advertising– and both fell again in 2011. Readers, meanwhile, are migrating fast to digital and mobile, a move that accelerated in 2011 with the explosion of tablets and smartphone ownership.
Industry Over All. London Olympics may not bring economic prosperity. With the start of the London Summer Olympics drawing ever nearer, some Londoners are wondering if the whole thing is worth the hassle — or the cost.
They’ve got good reasons to worry. View Count Is Dropping and YouTube Couldn't Be Happier. YouTube is synonymous with online video and has been since its inception.
But online video is changing and that's mostly because of YouTube. Views have always been the heart of the site, videos getting millions or even hundreds of millions of views aren't uncommon. Views are great if you're looking for coverage, if you want to spread as far as possible and get as many people to your site as possible. But YouTube hardly needs that many more people, it's one of the biggest sites on the planet. In fact, more people and more views means more expenses for YouTube, storing several copies of billions of videos and serving them to hungry eyes isn't cheap. YouTube's Video Views Are Falling. Forget mobile — think multiscreen : Headlight: The Digital Automotive Blog. Your TV sidekick. Free Friday: Supercharge Your Content Marketing With Audio. Despite how often most folks walk, work, play, and relax while wearing earbuds, companies still overlook audio when creating their content.
So, on this Free Friday, we're offering you a seat at our free seminar dedicated to helping you boost your content with audio. By attending the "Four Ways to Supercharge Your Content Marketing Efforts with Digital Audio Content" seminar, you will learn how to: Tadaloora Adventure » Dirigo Games. 7 Lessons From Content Marketing’s Greatest Hits. Gilad de Vries is vice president, brands and agencies at Outbrain. Publications Whither the Podcast? In Defense of Digital Media's Great Creation 04/12.