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Reporting : les 5 outils indispensables du community manager Le reporting du community manager dépend de nombreux critères. En premier lieu, il dépend des objectifs fixés par sa direction. L’enquête 2014 sur les community managers est en cours, les résultats ne sont pas définitifs. Mais déjà, trois objectifs fixés par les sociétés se démarquent : L’acquisition de nouveaux clientsLa fidélisation des clients actuelsLa notoriété de la marque Pour réaliser un reporting cohérent, le community manager doit évaluer la qualité de sa réponse aux objectifs fixés par sa direction. SocialShare : pour mesurer le nombre de partages sociaux SociaShare est particulièrement bien pensé pour les blogs, et les sites publiant régulièrement du contenu. SumAll : des statistiques sur tous les réseaux sociaux SumAll est un service d’analytics pratique, qui permet de gagner du temps. AgoraPulse : pour analyser les performances d’une page Facebook Les statistiques proposées par Facebook sont très complètes, mais l’export des données brutes est difficile à prendre en main.

How to Hide Email Addresses when Sending to Multiple Recipients in Outlook 2013 When sending email to multiple recipients (some of whom are unknown to each other), it’s recommended not to display everyone’s email address. Some people might get quite upset with you for advertising their email address to people they don’t know. Generally, when you send email to multiple recipients, you enter their email addresses in the Cc (Carbon Copy) field, where their addresses are visible to everyone receiving the email. This is where the Bcc (Blind Carbon Copy) field comes in. There is a way around this. Open Outlook and click the People link on the Navigation Bar. NOTE: If you have the Navigation Bar displaying in the compact view, click the people icon. See our article to learn how to display the Navigation Bar in the compact view. In the New section of the Home tab, click New Contact. In the Full Name edit box, enter a name for this contact that will display in the To field. Now, click Mail on the Navigation Bar. In the New section of the Home tab, click New Email.

Google Throws Open Doors to Its Top-Secret Data Center | Wired Enterprise If you’re looking for the beating heart of the digital age — a physical location where the scope, grandeur, and geekiness of the kingdom of bits become manifest—you could do a lot worse than Lenoir, North Carolina. This rural city of 18,000 was once rife with furniture factories. Now it’s the home of a Google data center. Engineering prowess famously catapulted the 14-year-old search giant into its place as one of the world’s most successful, influential, and frighteningly powerful companies. Its constantly refined search algorithm changed the way we all access and even think about information. This is what makes Google Google: its physical network, its thousands of fiber miles, and those many thousands of servers that, in aggregate, add up to the mother of all clouds. Click to Open Overlay Gallery Urs Hölzle had never stepped into a data center before he was hired by Sergey Brin and Larry Page. It wouldn’t be easy. Data centers consume up to 1.5 percent of all the world’s electricity.

Social CRM Simplified. | Turn Communities into Customers. Créer un GIF animé Créer un GIF animé Ce billet a été lu 21 fois. À votre tour? Les GiF (Graphics Interchange Format), on les retrouve partout sur les réseaux sociaux, surtout sur Google+ et Tumblr, le royaume incontesté du GIF! Un véritable outil de torture si vous ne prêtez pas attention à la vitesse à laquelle les images doivent se succéder. Commençons par le début ! Où trouver des GIFs? Les GIFs, un véritable outil de torture si vous ne prêtez pas attention à la vitesse à laquelle les images doivent se succéder. Découvrez, dégotez, dénichez sur Giphy, GIF Bin, Reaction GIFs, etc. Comment créer un GIF animé? Transformer une vidéo en GIF Rien de plus simple ! Inscrivez-vous d’abord afin d’avoir accès au service.Rentrez l’url de la vidéo YouTube que vous souhaitez convertir en gif.Définissez le moment de départ et de fin du gif.Taguez votre gif et titrez votre animation. Ouvrez Quicktime. Direction Photoshop : Vous voulez en lire plus? Et vous? Photo credit Related A propos de Mounira Achaichi

3 Inexpensive or Even Free Ways to Forge Your Business Web Presence An expert in the field of creating "virtual storefronts" estimates that as many as half of all businesses that have been around for more than 15 years are invisible online. For years, places such as local pizza parlors, auto repair shops and plumbers have survived without Internet identities. Related: 14 Amazingly Free Stock Photo Websites “There’s no hard data on it since it’s impossible to really count who’s not online,” said Jeff Lerner, founder of Xurli. Yet the fact that older, established businesses are getting by without a web presence does not mean you should try it -- especially if you’re an entrepreneur starting a new venture. 1. Believe it or not, many of the basic things you can do to get your business online are free. Getting a unique domain name through a service such as GoDaddy is pretty easy and inexpensive -- around $15 (you'll pay more to maintain the website online). “It’s unbelievable the free web tools that businesses overlook. 2. 3. Entrepreneur Coaching

Exclusive: How Google's Algorithm Rules the Web | Wired Magazine Want to know how Google is about to change your life? Stop by the Ouagadougou conference room on a Thursday morning. It is here, at the Mountain View, California, headquarters of the world’s most powerful Internet company, that a room filled with three dozen engineers, product managers, and executives figure out how to make their search engine even smarter. This year, Google will introduce 550 or so improvements to its fabled algorithm, and each will be determined at a gathering just like this one. You might think that after a solid decade of search-market dominance, Google could relax. Still, the biggest threat to Google can be found 850 miles to the north: Bing. Team Bing has been focusing on unique instances where Google’s algorithms don’t always satisfy. Even the Bingers confess that, when it comes to the simple task of taking a search term and returning relevant results, Google is still miles ahead. Google’s response can be summed up in four words: mike siwek lawyer mi.

Accurate Social Media Monitoring Tools Are Our Obsession | Trackur Buffer : Publier automatiquement Twitter et Facebook sur une Page Google+ ou Linkedin S’il y a une fonctionnalité Google+ que nous sommes nombreux à chercher dans le domaine du community management et du référencement, c’est la possibilité de publier tout ou une partie de son contenu, automatiquement via Twitter ou Facebook, sur un profil ou une page Google+. Pas le temps de lire ? Il s’agit en résumé de synchroniser un compte Buffer avec un compte IFTTT, l’astuce SMO détaillée est ici ! Pourquoi spécialement cette demande sur Google+ ? La première raison, la plus pragmatique, est une question de gain de temps et de retour sur investissement. Une perte de temps, mais pas un manque d’intérêt ! Le fait de publier régulièrement du contenu sur Google+, au moins 1 fois par semaine, permet de bénéficier d’une visibilité supplémentaire sur la page de résultats de Google, avec l’affichage du dernier post dans la onebox Google+ qui apparaît pour les pages authentifiées via Google Direct Connect : A quand une API officielle Google+ ? Comment publier Twitter/FaceBook sur Google+ inShare7

11 Google Tricks That Will Change the Way You Search Google Search’s learning curve is an odd one. You use it every day, but still all you know is how to search. But the search engine has plenty of tricks up its sleeve. Here’s an overview of some of the most useful Google search tricks, from basic tips to new features just recently released. 1. Subscribe to the Motto newsletter for advice worth sharing. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 10 Tech Resolutions to Consider in the New Year 12. 13.

15 Online Tools That Will Make Your Online Marketing Efforts Much Easier - A meeting place for leading digital voices - IAB Australia It's amazing how long some of us will stick with a familiar, manual process. I've been guilty of it in the past and probably still am today. For example, I used to manually update Twitter every hour or so during the day. If only I knew then what I know now. No matter what kind of online marketing effort you need to get done, there is likely a tool and process that will help you to get more done. From all-in-one systems to specialty management applications, mixing and matching the right toolset can help you to achieve desired results more efficiently. Consider adding the following tools to your online marketing arsenal. 1. Buffer allows you to keep your social streams queued up with regular updates. With Buffer, you can connect your Twitter, Facebook, LinkedIn, and Google+ (Pages only) accounts. Your posts will automatically be sent out at optimal engagement times. 2. Not unlike Buffer, HootSuite is a multi-functioned social media management platform. 3. 4. 5. 6. 7. 8. 9. 11. 12.

Typeform, l'outil incontournable et gratuit pour créer vos formulaires, questionnaires et sondages Besoin de recueillir l'avis de vos clients, lecteurs ou employés ? Typeform met fin aux questionnaires, enquêtes et sondages souvent rasoirs en proposant un outil gratuit et innovant afin d'obtenir le maximum de réponses à toutes vos questions. Créée en 2013 par une start-up barcelonaise, Typeform est une plateforme en ligne dédiée à la création et au partage de questionnaires en ligne. Qu'il s'agisse d'une enquête de satisfaction, d'un quiz ludique ou d'un sondage sur le lancement d'un produit, cet outil s'adapte à tout type d'usage concernant la collecte d'avis. Un concurrent sérieux à Google Forms ? Nombreux sont ceux qui ont recours à Google Forms, l'un des services de la suite Google Docs pour créer des formulaires en ligne de collecte d'informations en tout genre. Typeform n'a donc pas de mal à se démarquer en proposant une interface et un fonctionnement en phase avec son temps. Les points forts de Typeform

Use These 24 Tools to Run Your Business From Anywhere in the World Nearly a quarter, 23 percent, of Americans worked from home in 2014, according to a recent Bureau of Labor Statistics survey. If you’re one of the lucky few that enjoys the ability to work from anywhere you like, the following tools will help keep you productive -- no matter where you are: 1. Basecamp Even on the road, you need to connect with your staff. Basecamp allows you to manage projects, communicate with your team and stay on top of who’s assigned to what tasks. 2. When you’re working abroad, your time zone may not be lined up with your employees or customers. 3. This tool should be a given, but I’ll say it. 4. A reliable virtual meeting and screen-sharing software is another tool you can’t do without as you run your company remotely. Related: 7 Ways to Make Working Remote Work Better 5. This great tool allows you to grow your Twitter following quickly and easily. 6. 7. Looking to track your time but tired of using pen and paper? 8. 9. 10. 11. Freemind lives up to its name. 12.