background preloader

Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière et auteure

Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière et auteure

http://www.michelleblanc.com/

Related:  exclusion social-TICMédias sociaux - divers

Definition Of Digital Citzenship The Definition Of Digital Citizenship by Terry Heick As more and more students interact digitally–with content, one another, and various communities–the concept of digital citizenship becomes increasingly important. Which begs the question: what is digital citizenship? Well, first citizenship, which is formally defined as “the quality of an individual’s response to membership in a community.”

The 2016 State of Social Business: Social’s Shift from Innovator to Integrator Audience Intended for social and digital strategists; innovation, e-commerce, and advertising teams; content marketers and executive leadership who are using social media to achieve business goals. Executive Summary All About Marketing Guidelines for developing, marketing and evaluating nonprofit programs are included in the book Field Guide to Nonprofit Program Design, Marketing and Evaluation . The vast majority of the guidelines apply to for-profit marketing as well. Sections of This Topic Include Basics and Planning 50 Most Prominent Custom Facebook Pages Still don’t have a custom FaceBook page for your business? Well it’s time to inspire you to make one. The showcase below is a collection of 50 custom Facebook pages of top brands & celebrities. Some of them are just pictures, some use Flash or Javascript, but mainly they are plain HTML pages.

Reputation Management and Value You understand this quite well as individuals -- your reputation builds your credibility. Your credibility is the ultimate value of why someone would choose you over someone else for a project. It creates trust. Trust in turn helps you establish mutually beneficial relationships with others to get things done. These actions, over time, increases your social capital and your conversational index online. You can manage your individual reputation, or that of your business by attending to and communicating a few things.

Overview of Feminist Approach to Technology Society Mission Feminist Approach to Technology is a not-for-profit organization. It's mission is to empower women by enhancing women's awareness, interest and participation in technology. We work towards this by breaking societal stereotypes and attitudes, encouraging and enabling women to feel capable and comfortable in working with technology, and collaborating with other women's organizations to mainstream the issue of making technology women friendly.

7 Ways to Use Emojis in Social Media Marketing If you’re not in the habit of greeting good news with a cartoon smiley face, watching other people use emojis might feel like listening to a conversation in a foreign language. But the danger in dismissing emojis out of hand is that your customers (and your competitors) are using them, even if you aren’t. In fact, 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi Research Team. And emoji-based marketing campaigns have increased by 777% year-over-year, according to this Appboy study. Many forward-thinking companies are using emojis to connect with their audience and practice some creative brand building.

Future IPhone Will Support China Mobile's 4G Network ~ Mobile News Future versions of Apple's iPhone will support China Mobile's fourth generation (4G) network, China's largest mobile carrier said, a sign that it will eventually offer the iconic device to its 600 million customers. China Mobile's chairman Wang Jianzhou reported the development on Thursday, according to a company spokeswoman. Both Apple and the carrier have reached a consensus on the development of Long-Term Evolution (LTE), a 4G technology that can allow mobile phones to exchange data at much faster rates. When Apple releases iPhones built for 4G networks, the devices will also support China Mobile's version of this technology known as LTE TDD (Time-Division Duplex), Wang said. China Mobile has been in discussions with Apple since 2007 about selling its iPhone product, but the companies have yet to reach agreement.

How to Build Your Facebook Fan Base by Creating Experiences It’s obvious that Facebook pages are quickly becoming an essential part of most businesses’ marketing strategies. But how can you find ways to differentiate yourself from the competition? In this article, I’ll take a look at how brands are standing apart from the crowd on Facebook. 15 Innovative Uses for Twitter Those of us who are daily Twitter users already grok the power of the application and it’s potential. But there are still a lot of Twitter critics out there, as well as those people who just don’t understand how to use it. I recently saw this comment on a blog: “I’ve been tweeting but… from what I’ve seen in the last couple of weeks, it’s either a ‘look at me’ or a ‘look at this’ arena.” Sure Twitter is a great communication channel and as such, you do find a lot of self-promotion and name dropping. But there is so much more to Twitter.

Talking Feminism With the Creatures of World of Warcraft One French World of Warcraft player in Orgrimmar, who goes by the name of Morrhigan, is a rare breed: she plays with a female avatar and is a woman in real life. But if anyone asks while she’s playing she usually just says she’s a man. It isn’t uncommon for men to play as women in World of Warcraft; even Morrhigan’s boyfriend played as one. Most people think that’s because men get to stare at a woman’s multicolored butt instead of a man’s. But Morrhigan thinks it's really because “girls are disrespected” by the denizens of Azeroth. Morrihgan was speaking with Angela Washko, an artist who wears a “cool story babe, now get back in the kitchen” shirt.

Related:  BLOG MARKETINGBlogs