background preloader

Keywords & SEO

Facebook Twitter

Top 16 Search Engine Optimization Tips (Infographic) Search engine optimisation is the act of trying to get your website ranked in search engines such as Google organically.

Top 16 Search Engine Optimization Tips (Infographic)

This is best done by optimising two key areas, the first being on page optimisation which is actually done on your own website through the use of title tags, meta descriptions, keyword density and many other factors. The second key area is off page optimisation by which we create listings, produce content and put your website out there in the public spaces in hopes of acquiring quality back links from other websites to your own.

This tells Google and other search engines that you’re an authority on whichever industry or niche you are competing in. Some of these include but are not limited to directory listings, social, blogging sites and the list goes on. Without going too much into detail about back links and content being an important factor in the SEO world, you should know that there are several other factors you might not know about. SEO Keywords: Guide to Better SEO Keyword Research. SEO Keyword: What Are SEO Keywords?

SEO Keywords: Guide to Better SEO Keyword Research

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics.

In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors. This is why developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand. And you’ve got to diversify. 9 Tips for Optimizing Your Website for Mobile Users. Is your website meeting the needs of on-the-go mobile users?

9 Tips for Optimizing Your Website for Mobile Users

When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website. Given that, it’s important to keep some best practices in mind as you develop your mobile presence. What follows are 9 best practices you can use to ensure your mobile site is as good as it can be. About Mobile Users But before we dive into the 9 best practices, it’s important to keep one thing in mind—the person viewing your site is mobile. 9 Places to Insert Keywords on Your Website. Search engine optimization (SEO) is essential to the success of most websites, and how you use your keywords is a big contributing factor to that success.

9 Places to Insert Keywords on Your Website

It becomes even more important if you’re relying purely on organic search results to drive traffic to your website, rather than paid advertising. Although there are lots of places that I’ll talk about where you can use your keywords, as you’re designing the website and writing the content, you don’t want to do is overload them in every available spot. What is Link Building? Strategies & Examples - The Beginners Guide to SEO.

For search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990s search engines have treated links as votes for popularity and importance in the ongoing democratic opinion poll of the web. The engines themselves have refined the use of link data to a fine art, and use complex algorithms to perform nuanced evaluations of sites and pages based on this information.

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors (see Search Engine Ranking Factors). Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Link Signals. 9 Places to Insert Keywords on Your Website.