Tell Your Brand’s Story - The Beginners Guide to Online Marketing The Beginners Guide to Online Marketing Chapter Three Written by Neil Patel & Ritika Puri 13 Content Marketing Mistakes you Cannot Afford to Make Content marketing is a very powerful tool, but you can easily sink yourself if you make any of these 13 critical mistakes. When done well, content marketing will increase your traffic and increase the number of prospects in your sales funnel. However, there are 13 regularly made content marketing mistakes that will hold you back. 1. The strangest, easiest way to lose weight « The myth of "keeping up" | Main | Which user's life have you changed today? » The strangest, easiest way to lose weight
Case Study: How I Created a Viral Ebook Landing Page – Using ThemeForest, PayWithATweet, Qualaroo and Unbounce Want to plug great online tools together to create higher conversions? Me too. Today I’ll show you how I created and optimized a professionally designed, socially viral landing page for an eBook, and how you can do the same in just a few hours, without writing any code. The goal of my page was to spread the word about a new PDF eBook based on a blog post I’d written over at SEOmoz (“The Noob Guide to Online Marketing“), and to build a page using self-sustaining viral features that leverage the network effects of social media marketing.
Facebook Updates Follow Button: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Redesigns Follow Button and Like Box: “Similar to the Like and Share buttons, the Follow button and the Like Box plugin will also be updated with” Facebook’s new design. The newly designed Follow button and Like Box. 33 Thought-Provoking Prompts To Get You Creating Content With 73% of organisations having someone in place to oversee their content strategy and 60% of marketers putting out content at least once a week, the competition to get noticed is fierce. Not only that, but regularly making enough original, engaging content can become a test that nearly half of marketers struggle with. It’s not good enough to churn out any old posts, if people see you putting out too much half-hearted “me too” content then your reputation will plummet and they won’t visit you again.
Why Ideas And Products Become Contagious: The Jonah Berger Formula [Ed note: For more on Jonah Berger's mission to map virality, pick up the April issue of Fast Company. Read exclusive excerpts from Contagious, starting Feb. 25 at FastCompany.com.] Jonah Berger is holding court at lunch in a swanky Southern bistro in Greenville, S.C. Harness the Marketing Power of Blogs This newest web phenomenon can rank your site #1 in search engines, boost traffic and sales, and establish you as an expert in your industry. I'm sure you've heard about one of the biggest things to hit the web in the last few years: blogging. A "blog" (derived from the term "web log") is basically just a website with two key differences: First, it's extremely easy to add information to it. A blog is like an online journal, so you just log in, type what happened today, post it, and you're done! Second, you can add a simple little feature that automatically tells a whole bunch of other websites that you've made an update to your blog--every time you make a change. However, what you may not know is that a blog can also be a very powerful marketing tool for your business, and some people actually earn an income just from blogging alone.
These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates Okay, right up front I need to call your attention to the fact that you’ll never convince anyone to opt in to anything if they aren’t right for your offer—or if your offer just sucks. In other words, these tricks aren’t magic bullets—they aren’t the deciding factors in my high opt-in rates. But if you’ve got a good offer and well-qualified traffic, they certainly will improve your existing opt-in rates by at least a few percent. So here they are: 1. Make the offer match the medium
How to Ensure Your Future Blog Posts Are Popular Are you struggling to come up with blog posts that attract the right type of visitors? Are you unsure where to turn for new article ideas? In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in. Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog. Invest in writing about the topics that are most likely to appeal to your target audience.
The Ultimate Online Editing and Proofreading Checklist As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting. Unfortunately, it's that last part that often gets undermined, rushed through, or altogether just swept aside as writers and content creators hurry to get content out the door. But if you really want to ship remarkable, high-quality content, you can't afford to overlook the proofreading and editing process. The problem is, it can be difficult to remember every little editing consideration you should be making.