background preloader

Copywriting 101: How to Craft Compelling Copy

Copywriting 101: How to Craft Compelling Copy

Related:  Content & Copy TipsWriting tipsParoleGrammar/ Language

100 Words Every Expert Author Should Know Please note: Read this post first. We clarified our position. A Great Vocabulary Makes Compelling Reading! 75 Resources for Writing Incredible Copy that Converts Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times. Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers. Case in point: in Conversion Rate Expert’s redesign of the Crazy Egg website, copy had a big role in growing the site’s conversion rate by 363%. This resource guide provides links that will give you a strong foundation for writing great web copy. In order to write effective web copy, it’s necessary to understand the principles of copywriting as a discipline.

Single Quotation Marks Versus Double Quotation Marks Today's topic is single quotation marks versus double quotation marks. SPONSORED BY AUDIBLE.COM, the Internet's leading provider of audiobooks with more than 75,000 downloadable titles across all types of literature, including fiction, non-fiction and periodicals. For a free audiobook of your choice, go to How to Use Double Quotation Marks Most people think of double quotation marks as being for quotations, which they are, but they also have other legitimate uses.

Software Accurately Predicts Books' Popularity By Analyzing Their Sentences Maybe this is something we can apply to Popular Science posts? A team of computer scientists has developed software that's able to predict whether a book will be popular based on its writing style, the U.K.'s Telegraph reports. The software learned this trick from analyzing 800 books from Project Gutenberg, an online archive of public domain works, and comparing the books' word use and grammar with how often they've been downloaded. For some books, the computer scientists also considered Amazon sales data and awards such as Pulitzer Prizes. 45 ways to avoid using the word 'very' Three Telling Quotes About ‘Very’ Substitute ‘damn’ every time you’re inclined to write ‘very;’ your editor will delete it and the writing will be just as it should be. ~Mark Twain‘Very’ is the most useless word in the English language and can always come out.

The Busy Person's Guide to Content Curation: A 3-Step Process Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. How to Write with Style: Kurt Vonnegut’s 8 Keys to the Power of the Written Word Find a Subject You Care About Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, and not your games with language, which will be the most compelling and seductive element in your style. I am not urging you to write a novel, by the way — although I would not be sorry if you wrote one, provided you genuinely cared about something.

Guide for Writers: Latin Phrases It’s a matter of taste and style, but not long ago American writers attempted to demonstrate their credentials to the world by including Latin and French phrases within works. A dash of Latin was expected of the moderately educated throughout the Western world. annus mirabilis - wonderful year arbiter elegantiae - judge of the elegant; one who knows the good things in life bona fides - good faith; credentials 5 Insane Ways Movie Titles Are Translated Around the World Some of my favorite Hollywood movies when I was a kid were Dad Forever, My Poor Little Angel, and S.O.S. There's a Crazy Man Loose in Space. What's that?

10 Words That Don't Mean What You May Think They Do by Mark Nichol As English evolves, word meanings shift and turn, sometimes reversing themselves altogether. These ten words have shifted their senses over the years. In some cases, we are wise to likewise be flexible; in others, we relax our vocabulary at the expense of useful distinctions: 1. How to Build a Culture of Content and Transform Your Marketing — The Content Strategist Anyone can produce a few pieces of content, but if brands want to succeed as publishers long-term, their commitment to storytelling has to start with their company’s culture. The question is: How do you accomplish that? Altimeter’s new best practices report, “A Culture of Content,” written by Rebecca Lieb and Jessica Groopman, provides a framework for how organizations of any size can establish, evangelize, and foster a culture of content. Let’s take a look at the most important takeaways. Establish a unified vision

Writing Tips: Using Sentence Length to Mirror Action Long, short, and in-between: more is communicated in the length and rhythm of our sentences than most of us suspect. One of language's most fascinating tricks is its ability to mirror the action it depicts. For example, look at this piece of narrative: "The squirrel fidgeted, twitching its tail, as I inched closer with my hand outstretched. It bit me, and I yelled." Shortening the sentences and rearranging them slightly sharpens the action:

Related:  Academic WritingRecursos WebWritingStyleGuide