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HOW TO: Jump-Start Your Career by Becoming an Online Influencer

HOW TO: Jump-Start Your Career by Becoming an Online Influencer
David Spark is a veteran tech journalist and the founder of the media production and consulting firm Spark Media Solutions. Spark blogs regularly at Spark Minute. Follow him on Twitter @dspark. For all the advice about how to approach and attract influencers, I haven't seen much written about how to actually become an influencer. It's important, because once you're seen as an influencer, you’re seen as an industry equal and a resource. You're no longer perceived as a nuisance constantly broadcasting your own agenda, hoping others will relay. Being an influencer yourself is an often overlooked way to engage with other influencers. Always wanted to be an influencer but didn't know where to start? 1. Whether it’s a blog, podcast, YouTube channel, or an endless Twitter stream, you absolutely must be a content producer. 2. Failing to be an influencer is often the result of conceding the title of "industry influencer" to someone else. 3. 4. Warner has had similar experiences. 5. 6. 7. 8. 9.

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Your 8-Step Zero-Advertising Marketing Strategy We’re not a rare breed. There are many businesses like mine, Spark Media Solutions, that, outside of printing business cards and launching a website, do no formal advertising. Yet businesses like ours survive by eschewing formal advertising for a content and relationship-focused business strategy. It’s not appropriate for all businesses. Ones that have to present themselves as highly skilled, knowledgeable, and connected can do very well with a zero-marketing business strategy.

Top Prospect Connects with LinkedIn to Turn Your Talented Friends into Cash The American labor market is as schizophrenic as I’ve ever seen it. While the bulk of the country struggles with 9% unemployment, in Silicon Valley the ease of starting a new company and huge hiring goals of companies like Google and Facebook have lead to a war for talent that’s driving up salaries and threatening the future of some smaller startups who just can’t find people. The latter may seem like a good problem to have, but it’s still a problem. And it’s one most Valley companies are happy to throw money at if someone can come up with a tailored solution. We’ve written about a few companies trying to solve this through networking or reputation. How to Build a Blog Following Two experts share how to turn your company's blog into a go-to resource for customers and prospects. February 13, 2012 Marcus Sheridan and Stan Smith know blogs. Both of them generate content on leading social media-centric sites that they’ve built up themselves. The Social Media Examiner recently named Sheridan’s Sales Lion and Smith’s among the top ones out there. So how did they get there?

How To Get Promoted It would be safe to say that you would have probably entertained the question of how to get promoted even before you graduated or left school. In my chats with juniors from my industry, I am often asked this question which I gladly answer. However, I sense they simply want short cuts to the next level. These experiences pushed me to pen these 9 obvious but often not practiced tips on how to get promoted. Start internalizing these tips and make them part of your career plan. Before you know it, you would have moved up to the next level.

When a Co-Worker Steals an Idea When a Co-Worker Steals an Idea Rachel Zupek, writer You're sitting in a meeting, minding your own business, when one of your colleagues makes a suggestion. As you jot down notes, you realize that his proposal sounds vaguely familiar, but don't know why. Wait a second: He stole your idea! Co-workers stealing ideas in the workplace is more common than you think.

2012 Nielsen Report: Blogs Still on the Rise Susan Kuchinskas | March 12, 2012 | 0 Comments inShare140 Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. 12 Ways to Use Quora For Your Job Search Looking for a job in social media or the tech space? You probably already have a LinkedIn account and maybe even Twitter. If you're really serious about personal branding, you might even have your own Facebook Page. Where else can you build your personal profile and showcase your expertise? Why not Quora, the online question and answer community? Here are 12 ways to use Quora as a platform to build your reputation, establish your expertise and get on the radar of recruiters and company execs for potential employment.

6 Ways to Write a Bad Business Blog Want people to read your business blog? Better yet, want people to read your business blog, respond positively, and take action? Then don’t: answering questions from your old employer after you’ve moved on A reader writes: I have submitted my two weeks notice and am wondering what I should do if after I have left, if they contact me for phone support? What if my peers call me? I’m thinking soon after I could be polite and offer some level of help but where do I draw the line and say “hey guys, I”m not getting paid for this. If they need my help, they can pay me for it.” The best thing that you can do is to spend that two weeks creating thorough documentation on the sorts of things that you suspect people might not know after you’re gone. State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011.

Extend your social media reach with new integration with SmartSearch Join us for a 30-minute demo and learn how together, TweetMyJOBS and SmartSearch provide integrated job posting tools to promote your employment opportunities on virtually any social media site. Thursday, February 17, 2011 9:00 AM - 9:30 AM PST Register now SmartSearch invites you to take a look at new sourcing capabilities on popular social networking sites via the largest Twitter job board in the world. Guest speaker Rich Trombetta Business Development Manager, TweetMyJOBS With thousands of twitter accounts to choose from on, SmartSearch integration enables recruiters to select a job category, geographic location, and other criteria to intelligently tweet job postings to a targeted audience of job seekers worldwide. • Post jobs on social networks • Build employment brand awareness • Drive traffic to your web site

Blogging is core responsibility of a CEO - Be the Voice Blogging should be a core responsibility of a CEO June 16th, 2009 Welcome to the Be the Voice blog and podcast. There are lots of great stories here. Please read, listen, and add your comments. Remember to subscribe to my podcast on iTunes and this blog.