Your 8-Step Zero-Advertising Marketing Strategy We’re not a rare breed. There are many businesses like mine, Spark Media Solutions, that, outside of printing business cards and launching a website, do no formal advertising. Yet businesses like ours survive by eschewing formal advertising for a content and relationship-focused business strategy. It’s not appropriate for all businesses. Ones that have to present themselves as highly skilled, knowledgeable, and connected can do very well with a zero-marketing business strategy. STEP 1: Deliver non-customer support I’m a strong proponent of delivering service, advice, and recommendations to people who you know will never be a customer. It’s really important to recognize and support your non-customer audience. STEP 2: Develop your industry voice This cannot be done overnight, so don’t even try. STEP 3: Connect your solutions to current events and industry memes STEP 4: Network, network, network – in person It’s not good enough to just go out and meet people. STEP 5: Follow up
How to Build a Blog Following Two experts share how to turn your company's blog into a go-to resource for customers and prospects. February 13, 2012 Marcus Sheridan and Stan Smith know blogs. Both of them generate content on leading social media-centric sites that they’ve built up themselves. The Social Media Examiner recently named Sheridan’s Sales Lion and Smith’s PushingSocial.com among the top ones out there. So how did they get there? Sheridan, whose other job is running River Pools and Spas, and Smith, who’s a digital media strategist by day, share the secrets that skyrocketed them to success in the blogosphere. You already have your material The purpose of your company's blog should be to bring the information customers and clients want in an accessible, digestible way. Be an active listener, and encourage your team to do the same. In the several times Sheridan has worked through that process with companies, he says the team usually comes up with about 100 questions in 15 minutes. Recognize that it's not about you
2012 Nielsen Report: Blogs Still on the Rise Susan Kuchinskas | March 12, 2012 | 0 Comments inShare140 Women and moms dominate the blogosphere, which now includes 181 million sites and pages globally. Everyday humans are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report published today. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. While Facebook continues to be the social media juggernaut, don't count blogging out. The sheer growth in the volume of blogs is impressive. NM Incite did not separate blog readers from writers; its numbers include all unique visitors to Blogger, Wordpress and Tumblr. It's difficult to compare eMarketer's audience of 122.6 million U.S. readers to Nielsen's 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers.
6 Ways to Write a Bad Business Blog Want people to read your business blog? Better yet, want people to read your business blog, respond positively, and take action? Then don’t: Write in the dead zone. Either immediately post your thoughts on breaking news or wait months or years to let time and hindsight provide the spark for reimagining the topic. Play the catchy headline game. Never write a post based solely on a catchy headline, and never tack on a click-generating headline unless those are the last clicks you actually want to generate. Write because it’s on your calendar. If you don’t have something to say, don’t say anything. Try to be Bill Simmons. Don’t try to be Faulkner or Hemingway or Perez Hilton. Write “I Think” Posts. If you don’t know, don’t write. Preach to your choir. While you should never be contrary just for the sake of contrariness, don’t be afraid to take an unpopular or unusual position.
State of the Blogosphere 2011: Introduction and Methodology - Technorati Blogging Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011. The Blogosphere is constantly changing and evolving. This year we have chosen to display our results according to five different types of bloggers: 1) Hobbyist: The backbone of the blogosphere, and representing 60% of the respondents to this survey, Hobbyists say that they “blog for fun” and do not report any income. 2-3) Professional Part- and Full-Timers: These bloggers represent 18% of our total group. 4) Corporate: Corporate bloggers make up 8% of the blogosphere. Continued on the next page
Blogging is core responsibility of a CEO - Be the Voice Blogging should be a core responsibility of a CEO June 16th, 2009 Welcome to the Be the Voice blog and podcast. There are lots of great stories here. Please read, listen, and add your comments. Remember to subscribe to my podcast on iTunes and this blog. If you or someone you know is a great industry voice that I should interview, please let me know. Interview with Paul Levy [17:50m]: Play Now Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center in Boston, Massachusetts, and author of the blog, “Running a Hospital.” Summary: Paul Levy knew nothing about health care, medicine, or running a hospital, yet he still found it fascinating. Full Article: Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center (BIDMC) in Boston, Massachusetts, which also happens to be the hospital where my father, Dr. Paul Levy, CEO Beth Israel Deaconess Medical Center No experience? Public blogging actually inspiring clinicians Getting caught making a blogging faux pas
7 Reasons Your Blog Isn't Growing This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael's new book.) Do you blog? Have you been working hard to build a loyal following for your business, but it's just not happening for you? The good news is you're not alone. Mistake #1: It's All About You When I first started blogging , this one surprised me: Nobody gives a hoot about my products, services, or me . What do people really care about? Mistake #2: You're Over Selling Have you ever been to a blog that contains so many ads that there's almost no room left for the content? Great blogs deliver commercial free gifts in the form of valuable content. Mistake #3: You're Not Embracing Outside Experts These are people that have great knowledge to share with your audience.
Excellent blog themes …well, that’s what you’d believe if you listened to the traditional marketers, online sceptics, and old-school business brains. But – actually – there is a grain of truth in the shocking statement. Nobody cares about your blog. Unless you give them one, two, or all of the following things: * Useful information, such as ‘How To’ guides * Proven case studies highlighting a return of some kind * Open, engaged topical discussion without a hard sell * Real-life experience and expertise in your niche for their benefit * Passion and knowledge, packaged up in readable chunks Or, alternatively, are you banging out a flog blog? If so, then of course nobody cares about your blog – after all, how are you really, truly, genuinely helping the reader? Think give give give, and see what comes back – in time. And, rather than being a blog death statistic, wouldn’t you rather care about your audience? One of the main things to remember is to forget yourself. Connect: Authored by: Chris Street See complete profile
What Makes a Good Blog This morning, I came across an article via Twitter about why bloggers quit blogging. Many of the former bloggers quit blogging because they found it demanding, and did not see any results of their efforts. According to the article, many bloggers have developed aspirations based on just a few success stories like the Julie/Julia Project (author and blogger Julie Powell to master Julia Child’s recipes from her book, Mastering the Art of French Cooking). I even have a very good friend who recently had her first book published after a publishing company in England came across her blog. As part of my job at Matrix Group, I ghostwrite for some client blogs. Like other public relations tools, a blog requires work and patience. Write about what you love. Blogging is a commitment, so be sure you are ready to take it on, market your individual blog posts and be patient. Do you have a blog?
Trust in Thought Leaders - academic experts The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report.
WordPress Tutorials Are these the 10 best corporate blogs in the world? My reaction to most company blogs: “Blah, blah and double blah!” I recently taught a class on corporate blogging at the social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). Before I provide my view of the best of the best, here are a few general observations about the state of corporate blogging: 1. 2. 3. 1. Goals: Problem-solving, community-building, loyalty So you don’t think blogs have a place in the B2B world? Caterpillar established separate blogs based on industry (construction, electrical, marine) with subcategories under each industry (products, safety, problem solving). 2. Goals: New product development, engagement 3. 4. 5. Goal: Thought leadership