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21 Ways to Create Compelling Content When You Don't Have a Clue

21 Ways to Create Compelling Content When You Don't Have a Clue
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Introduction to HTML Blogs VS réseaux sociaux : la guerre du web n'aura pas lieu On entend un peu toujours la même rengaine à propos des blogs condamnés à mourir face à l'avalanche des réseaux sociaux, toujours plus nombreux, plus sexy, plus visités. De temps en temps malgré tout, un blogueur s'insurge contre cet état de fait et nous explique que non, la blogosphère est bien en vie, et qu'elle ne risque pas de disparaître. Qui croire alors ? Peut-être faut-il se raccrocher à quelques chiffres. Je suis ainsi tombé il y a quelques temps sur ce graphique de NM Incite, entreprise New Yorkaise spécialisée dans l'étude des médias sociaux : D'après cette étude, le nombre de blogs dans le monde en octobre 2011 était de 173 millions, soit 25 millions de plus que l'année précédente, st surtout... presque 5x plus que 5 ans plus tôt. Ok, tu me diras que le nombre d'internautes augmente, que le temps passé en ligne aussi, qu'il y a sans doute de nombreux blogs inactifs... mais quand même. Les blogs semblent encore tirer leur épingle du jeu face aux réseaux sociaux. Le contrôle Le SEO

7 Reasons Your Blog Isn't Growing This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael's new book.) Do you blog? The good news is you're not alone. Mistake #1: It's All About You When I first started blogging , this one surprised me: Nobody gives a hoot about my products, services, or me . What do people really care about? Mistake #2: You're Over Selling Have you ever been to a blog that contains so many ads that there's almost no room left for the content? Great blogs deliver commercial free gifts in the form of valuable content. Mistake #3: You're Not Embracing Outside Experts Whether you're a one-person show or your have employees, have you ever considered shining the spotlight on outside pros? These are people that have great knowledge to share with your audience.

The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!

Quelles évolutions à venir pour Wordpress ? – Evan Salomon d’Automattic Dans le cadre du Web Londres 2012, nous avons eu le plaisir d’interviewer (en anglais) Evan Salomon, développeur chez Automattic.com… Pour ceux qui ne le savent pas, Automattic est l’entreprise qui gère la partie commerciale de WordPress ! Automattic a notamment comme activité : - La réalisation de plugins : PollDaddy (enquêtes en ligne), Akismet… - La vente de WordPress en hébergé - … Le business modèle d’Automatic est le freemium: l’usage gratuit mais limité, puis la proposition d’options payantes pour aller plus loin (ex : Akismet dont l’usage personnel est gratuit, mais dont l’usage commercial est payant). 1 – Qu’est-ce que WordPress et quelle est le rôle de la société Automattic.com ? WordPress est un des CMS les plus utilisés au monde, il permet de créer très facilement du contenu sur le Web. L’originalité étant que l’équipe WordPress est quasi-totalement décentralisée, avec quasiment tous les salariés qui font du télétravail. 2 – Comment optimiser la vitesse d’un Blog WordPress ?

Blogging is core responsibility of a CEO - Be the Voice Blogging should be a core responsibility of a CEO June 16th, 2009 Welcome to the Be the Voice blog and podcast. There are lots of great stories here. Please read, listen, and add your comments. Remember to subscribe to my podcast on iTunes and this blog. If you or someone you know is a great industry voice that I should interview, please let me know. Interview with Paul Levy [17:50m]: Play Now Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center in Boston, Massachusetts, and author of the blog, “Running a Hospital.” Summary: Paul Levy knew nothing about health care, medicine, or running a hospital, yet he still found it fascinating. Full Article: Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center (BIDMC) in Boston, Massachusetts, which also happens to be the hospital where my father, Dr. Paul Levy, CEO Beth Israel Deaconess Medical Center No experience? Public blogging actually inspiring clinicians Getting caught making a blogging faux pas

50 Awesome Posts on Email Marketing Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Yup, there’s 50 of them, and they’re all awesome. Bloggers, small or large businesses, and Internet marketers can all learn something from this entire collection… Getting Started with Email Marketing Hit the Internet Running: 9 Email Marketing Tips to Get You Going – It’s time to understand email marketing better and this post brings you a few basic email marketing tips that are the culmination of hours of research. Email Marketing Tools & Services Email Marketing Services Reviewed – Selecting an email marketing service can be daunting. Building an Email List Email Content Strategies Ethical Email Marketing Good Guys Go for Ethical Email Marketing – There are both ethical and non-ethical practices of email marketing. Email Templates & Design General Tips for Email Marketing

Deuxième vie : Comment les réseaux sociaux sont en train de ressusciter le blog Une nouvelle page de l’histoire des outils de publication sur internet s’écrit, celle du blogging augmenté d’une dimension sociale. Cette orientation intègre l’évolution des usages, comme le confirme une étude publiée par Overblog à l’occasion du salon Blogworld de New-York. Une population hyper connectée Conduite dans le courant du mois de mai 2012 auprès d’une population de 5000 blogueurs influents, elle montre à quel point ces derniers sont connectés aux réseaux sociaux. Cet usage intensif des réseaux sociaux n’est pas sans incidence sur les pratiques des blogueurs et donne lieu à un certain nombre d’arbitrages. Les réseaux sociaux ont transformé la pratique du blogging De part et d’autre de l’Atlantique, les réseaux sociaux ont ainsi supplanté le blog comme plateforme relationnelle: 49% des Américains utilisent Twitter pour animer leur communauté, et 55% des Européens lui préfèrent Facebook. Un décentrage des blogueurs les plus connectés vers la sphère sociale

Excellent blog themes …well, that’s what you’d believe if you listened to the traditional marketers, online sceptics, and old-school business brains. But – actually – there is a grain of truth in the shocking statement. Nobody cares about your blog. Unless you give them one, two, or all of the following things: * Useful information, such as ‘How To’ guides * Proven case studies highlighting a return of some kind * Open, engaged topical discussion without a hard sell * Real-life experience and expertise in your niche for their benefit * Passion and knowledge, packaged up in readable chunks Or, alternatively, are you banging out a flog blog? If so, then of course nobody cares about your blog – after all, how are you really, truly, genuinely helping the reader? Think give give give, and see what comes back – in time. And, rather than being a blog death statistic, wouldn’t you rather care about your audience? One of the main things to remember is to forget yourself. Connect: Authored by: Chris Street See complete profile

24 Must-Have Social Media Marketing Tools Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. Make your site go viral by requiring the user to share your link to unlock content. Why is this so valuable? In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos. These unlock to share plugins are everywhere. James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro. #2: SlideShare This isn’t a “new” tool, but I’m amazed by the number of marketers who still don’t use SlideShare as a main staple in their social media distribution. #3: Commun.it #4: YouTube’s Audience Retention Report #5: Cyfe #6: Cloze

70 avantages du blog Si le blog était mort, les sites de réseau social aussi le seraient. En effet, les sites de réseau social ont repris l’essence du blog, à savoir la publication de mises à jours – billet, article ou post pour les anglophiles – dans un ordre antéchronologique. Autrement dit, le blog est l’ancêtre des réseaux sociaux. Les pages Facebook, les pages Google+, le service de micro-blogging Twitter, Tumblr sont des formes de blogging. Mis à part la dimension sociale les réseaux sociaux n’ont rien inventé, à peu de choses près. Pour optimiser la visibilité de votre activité – entreprise de services ou e-boutique – il ne faut pas mettre en opposition le blog et les réseaux sociaux. Ainsi l’utilité du blog est restée intacte. [meteor_slideshow slideshow="community-manager-2"]

What Makes a Good Blog This morning, I came across an article via Twitter about why bloggers quit blogging. Many of the former bloggers quit blogging because they found it demanding, and did not see any results of their efforts. According to the article, many bloggers have developed aspirations based on just a few success stories like the Julie/Julia Project (author and blogger Julie Powell to master Julia Child’s recipes from her book, Mastering the Art of French Cooking). I even have a very good friend who recently had her first book published after a publishing company in England came across her blog. As part of my job at Matrix Group, I ghostwrite for some client blogs. Like other public relations tools, a blog requires work and patience. Write about what you love. Blogging is a commitment, so be sure you are ready to take it on, market your individual blog posts and be patient. Do you have a blog?

15 Must-Know Facts on How People View Websites Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog

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