Introduction to HTML The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
50 Awesome Posts on Email Marketing Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Yup, there’s 50 of them, and they’re all awesome. Bloggers, small or large businesses, and Internet marketers can all learn something from this entire collection… Getting Started with Email Marketing Hit the Internet Running: 9 Email Marketing Tips to Get You Going – It’s time to understand email marketing better and this post brings you a few basic email marketing tips that are the culmination of hours of research. Email Marketing Tools & Services Email Marketing Services Reviewed – Selecting an email marketing service can be daunting. Building an Email List Email Content Strategies Ethical Email Marketing Good Guys Go for Ethical Email Marketing – There are both ethical and non-ethical practices of email marketing. Email Templates & Design General Tips for Email Marketing
24 Must-Have Social Media Marketing Tools Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. Check them out to see if these social media tools are a good fit for you! #1: Unlock to Share Plugin My favorite social marketing tool of all time is the unlock to share plugin. Make your site go viral by requiring the user to share your link to unlock content. Why is this so valuable? In my most recent experiment, I had 452 people land on a page where they had access to royalty-free music they could use in their videos. These unlock to share plugins are everywhere. James Wedmore, co-founder of Video Traffic Academy and founder of Video Sales Magic and Video Copy Pro. #2: SlideShare This isn’t a “new” tool, but I’m amazed by the number of marketers who still don’t use SlideShare as a main staple in their social media distribution. #3: Commun.it #4: YouTube’s Audience Retention Report #5: Cyfe #6: Cloze
15 Must-Know Facts on How People View Websites Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog 100 Websites You Should Know and Use In the spring of 2007, Julius Wiedemann, editor in charge at Taschen GmbH, gave a legendary TED University talk: an ultra-fast-moving ride through the “100 websites you should know and use.” Six years later, it remains one of the most viewed TED blog posts ever. Time for an update? We think so. Below, the 2013 edition of the 100 websites to put on your radar and in your browser. To see the original list, click here. And now, the original list from 2007, created by Julius Wiedemann, editor in charge at Taschen GmbH.