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21 Ways to Create Compelling Content When You Don't Have a Clue

21 Ways to Create Compelling Content When You Don't Have a Clue
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Introduction to HTML Blogs VS réseaux sociaux : la guerre du web n'aura pas lieu On entend un peu toujours la même rengaine à propos des blogs condamnés à mourir face à l'avalanche des réseaux sociaux, toujours plus nombreux, plus sexy, plus visités. De temps en temps malgré tout, un blogueur s'insurge contre cet état de fait et nous explique que non, la blogosphère est bien en vie, et qu'elle ne risque pas de disparaître. Qui croire alors ? Peut-être faut-il se raccrocher à quelques chiffres. Je suis ainsi tombé il y a quelques temps sur ce graphique de NM Incite, entreprise New Yorkaise spécialisée dans l'étude des médias sociaux : D'après cette étude, le nombre de blogs dans le monde en octobre 2011 était de 173 millions, soit 25 millions de plus que l'année précédente, st surtout... presque 5x plus que 5 ans plus tôt. Ok, tu me diras que le nombre d'internautes augmente, que le temps passé en ligne aussi, qu'il y a sans doute de nombreux blogs inactifs... mais quand même. Les blogs semblent encore tirer leur épingle du jeu face aux réseaux sociaux. Le contrôle Le SEO

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news. Just a few years ago, the tools I used to use for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names. More recently I’ve discovered some great new tools to read and share my favorite content which I’ve included here in this list. Content Gathering and Personalized Newsfeeds Faveous – The place for everything you like.Trapit – Captures personalized content. iPad Curation Flipboard – Your social magazine.News360 – Next-generation news personalization and aggregation.persona/ – Everything you care about There’s more to this article!

10 Gorgeous Container Gardens Made from Trash (Slideshow) Photo: Gardener_24/Creative Commons If you've been hesitant to start a garden because you think your yard's not big enough, then container gardening is the way to go: You can grow herbs, flowers, apples, cherries, cucumbers, and even citrus fruits -- plus tons of other plants -- without using any land. And the containers don't have to break the bank, either. These gardeners used a little ingenuity and treasures that other people would consider trash -- like this eggshell -- to make beautiful, functional gardens that you'd never know have their roots in the recycling bin. More about Container GardeningContainer Gardening Options for Small Spaces (Slideshow)15 Creative Container Garden Ideas66 Things You Can Grow at Home: In Containers, Without a Garden

7 Reasons Your Blog Isn't Growing This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael's new book.) Do you blog? The good news is you're not alone. Mistake #1: It's All About You When I first started blogging , this one surprised me: Nobody gives a hoot about my products, services, or me . What do people really care about? Mistake #2: You're Over Selling Have you ever been to a blog that contains so many ads that there's almost no room left for the content? Great blogs deliver commercial free gifts in the form of valuable content. Mistake #3: You're Not Embracing Outside Experts Whether you're a one-person show or your have employees, have you ever considered shining the spotlight on outside pros? These are people that have great knowledge to share with your audience.

The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!

Quelles évolutions à venir pour Wordpress ? – Evan Salomon d’Automattic Dans le cadre du Web Londres 2012, nous avons eu le plaisir d’interviewer (en anglais) Evan Salomon, développeur chez Automattic.com… Pour ceux qui ne le savent pas, Automattic est l’entreprise qui gère la partie commerciale de WordPress ! Automattic a notamment comme activité : - La réalisation de plugins : PollDaddy (enquêtes en ligne), Akismet… - La vente de WordPress en hébergé - … Le business modèle d’Automatic est le freemium: l’usage gratuit mais limité, puis la proposition d’options payantes pour aller plus loin (ex : Akismet dont l’usage personnel est gratuit, mais dont l’usage commercial est payant). 1 – Qu’est-ce que WordPress et quelle est le rôle de la société Automattic.com ? WordPress est un des CMS les plus utilisés au monde, il permet de créer très facilement du contenu sur le Web. L’originalité étant que l’équipe WordPress est quasi-totalement décentralisée, avec quasiment tous les salariés qui font du télétravail. 2 – Comment optimiser la vitesse d’un Blog WordPress ?

curator's ǝpoɔ 15 Things You Probably Didn't Know About Star Trek Did you know that the famous Vulcan salute was invented by Leonard Nimoy and based on a priestly blessing performed by Jewish Kohanim? Also, if you’re looking for an amazing Gift for a Star Trek fan, be sure to check out Star Trek Federation: The First 150 Years, a hardcover book documenting the first 150 years of the intergalactic democracy up until the year 2311. [Via Reddit]

Blogging is core responsibility of a CEO - Be the Voice Blogging should be a core responsibility of a CEO June 16th, 2009 Welcome to the Be the Voice blog and podcast. There are lots of great stories here. Please read, listen, and add your comments. Remember to subscribe to my podcast on iTunes and this blog. If you or someone you know is a great industry voice that I should interview, please let me know. Interview with Paul Levy [17:50m]: Play Now Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center in Boston, Massachusetts, and author of the blog, “Running a Hospital.” Summary: Paul Levy knew nothing about health care, medicine, or running a hospital, yet he still found it fascinating. Full Article: Paul Levy is the CEO and President of the Beth Israel Deaconess Medical Center (BIDMC) in Boston, Massachusetts, which also happens to be the hospital where my father, Dr. Paul Levy, CEO Beth Israel Deaconess Medical Center No experience? Public blogging actually inspiring clinicians Getting caught making a blogging faux pas

50 Awesome Posts on Email Marketing Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Yup, there’s 50 of them, and they’re all awesome. Bloggers, small or large businesses, and Internet marketers can all learn something from this entire collection… Getting Started with Email Marketing Hit the Internet Running: 9 Email Marketing Tips to Get You Going – It’s time to understand email marketing better and this post brings you a few basic email marketing tips that are the culmination of hours of research. Email Marketing Tools & Services Email Marketing Services Reviewed – Selecting an email marketing service can be daunting. Building an Email List Email Content Strategies Ethical Email Marketing Good Guys Go for Ethical Email Marketing – There are both ethical and non-ethical practices of email marketing. Email Templates & Design General Tips for Email Marketing

Deuxième vie : Comment les réseaux sociaux sont en train de ressusciter le blog Une nouvelle page de l’histoire des outils de publication sur internet s’écrit, celle du blogging augmenté d’une dimension sociale. Cette orientation intègre l’évolution des usages, comme le confirme une étude publiée par Overblog à l’occasion du salon Blogworld de New-York. Une population hyper connectée Conduite dans le courant du mois de mai 2012 auprès d’une population de 5000 blogueurs influents, elle montre à quel point ces derniers sont connectés aux réseaux sociaux. Cet usage intensif des réseaux sociaux n’est pas sans incidence sur les pratiques des blogueurs et donne lieu à un certain nombre d’arbitrages. Les réseaux sociaux ont transformé la pratique du blogging De part et d’autre de l’Atlantique, les réseaux sociaux ont ainsi supplanté le blog comme plateforme relationnelle: 49% des Américains utilisent Twitter pour animer leur communauté, et 55% des Européens lui préfèrent Facebook. Un décentrage des blogueurs les plus connectés vers la sphère sociale

Should Bloggers and Link-Sharing Sites Get Credit for Discovering Content? It’s common for bloggers and aggregation websites to credit their sources with a link, but who credits the curators for their taste? Maria Popova, editor of Brain Pickings, has come up with a Curator’s Code that, if implemented, will give credit to curators for “discovering” links with little symbols. A link marked ᔥ, or “via,” means it will take the reader back to the source; a ↬ , or “hat tip,” acknowledges the person or site that directed the writer to the original source. “Discovery of information is a form of intellectual labor,” Popova told the New York Times. “When we don’t honor discovery, we are robbing somebody’s time and labor. Social media sites like Facebook and Pinterest already allow their users to credit each other for sharing or “pinning” a link. In many ways, the curated Web is a sloppy version of academia, where scholars build on the ideas of the experts that came before them and are careful to cite the sources of their information in the footnotes.

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