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Ten reasons to blog even if nobody reads it

Ten reasons to blog even if nobody reads it
Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. There must be some good business reason they do it, right? There better be. 1) Search engine benefits — This may be the most obvious business benefit of blogging. 2) Marketing differentiation — Finding a way to stand-out may be the most difficult chore a business faces. 3) Infinite search life — A few weeks ago I received a call from a potential new customer in the Middle East looking to me as a possible marketing consultant.I had to wonder how in the world they found me! 4) A cost-effective sales call — You might not be able to visit your customer every week or every month but a blog is an excellent way to provide a constant drip-drip-drip of communication to remind them of your products, services, and why you’re special. Related:  Module 4 Blogs, Webinars & Podcasts: Reading MaterialBlogging

26 Tips for Overcoming Bloggers Block Do you create written content? Have you struggled getting that blog idea written? While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again. In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas. #1: Add Alerts to Find Fresh Content Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business. Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on. Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own. Google Alerts help you find articles that spark ideas for your own content. Google Alerts deliver great content ideas. #2: Backtrack Your Blog History You’re not a newbie blogger. Revisit your first blog post. A first Instagram post.

Are these the 10 best corporate blogs in the world? My reaction to most company blogs: “Blah, blah and double blah!” I recently taught a class on corporate blogging at the social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). Before I provide my view of the best of the best, here are a few general observations about the state of corporate blogging: 1. 2. 3. 1. Goals: Problem-solving, community-building, loyalty So you don’t think blogs have a place in the B2B world? Caterpillar established separate blogs based on industry (construction, electrical, marine) with subcategories under each industry (products, safety, problem solving). 2. Goals: New product development, engagement 3. 4. 5. Goal: Thought leadership

Bloggers Reshaping PR and Digital Marketing Strategies With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs. Let's take a look at a few ways bloggers have reshaped the way we do things. Their Role in Word of Mouth Marketing Consumers no longer want to hear from brands anymore, they want to hear from other consumers for a recommendation and bloggers are a key part in B2I2C. (Business to Influencer to Consumer) Just take a look at some of the stats: Influencers are most active on blogs—86% have a blog81% of the online population trusts information and advice they get from bloggers61% of the online population has made a purchase based on a recommendation from bloggers Targets are Niche Based not Genre When PR pros reached out to traditional journalists, they were reaching out to people who covered a much broader area whereas bloggers write about very specific topics. Amplified Messaging More Personalization Mid-Level works It’s a Gray World Connect:

WordPress Tutorials 10 Insights on Social Media and Blogging Influence: New Research Blogging started as personal online diaries, Twitter popped up first as an internal podcasting platform and Facebook was born out of a frustrated date. The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing personal and business brands. A decade later the internet landscape is unrecognizable. A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. Technorati Media has a reach of of approximately 130 million US unique visitors per month and has published reports in the past on the state of the blogsosphere. Social media is a small part of digital advertising The report shows that despite social media having enormous mind share it is only 10% of all digital advertising spending. 1.

Trust in Thought Leaders - academic experts The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report. Since the TED Talk: The Guardian’s Paul Lewis talks citizen journalism With more and more regular Joes snapping photos in the street, live tweeting breaking news from the ground, and acting as free sources of political, economic and cultural analysis, not everyone is confident about the future of professional journalism. But according to TED speaker Paul Lewis, who shared two dramatic examples of citizen journalism at work at TEDxThessaloniki in 2011, the pros aren’t going anywhere. As he says this week in an interview with the TED Blog, “there are far more benefits from a collaborative approach working in an engaged way with citizens than there are disadvantages. So I think it’s actually quite a good new news story.” Now the Washington correspondent at The Guardian, Lewis is still an advocate of citizen journalism, describing a hybrid world in which professionals can take advantage of all that the crowd has to offer. For Lewis, technology is just another tool.

What Makes a Good Blog This morning, I came across an article via Twitter about why bloggers quit blogging. Many of the former bloggers quit blogging because they found it demanding, and did not see any results of their efforts. According to the article, many bloggers have developed aspirations based on just a few success stories like the Julie/Julia Project (author and blogger Julie Powell to master Julia Child’s recipes from her book, Mastering the Art of French Cooking). As part of my job at Matrix Group, I ghostwrite for some client blogs. Like other public relations tools, a blog requires work and patience. Write about what you love. Blogging is a commitment, so be sure you are ready to take it on, market your individual blog posts and be patient. Do you have a blog? Sherrie Bakshi is communications maven at Matrix Group, and co-founder of Stylee PR & Marketing, which is now run and managed by its co-founder, Vladia Jurcova Spencer.

Top UK Online Marketing Bloggers in 2013 For the past 2 years we’ve been publishing a list of the top UK focused internet marketing blogs in advance of speaking at events. This year I’ll be presenting on Creative Content Marketing at SES London February 19th. Since bloggers do more than just write posts, I’ve shifted the focus of this list from blogs to individuals. With the increasing importance of authorship and personal brands, I think it’s important to consider individual bloggers and the content they share whether its tweets, status updates, or other useful information created online. As a result, the people on this list are recognized for their overall social sharing about “online marketing” related topics, not just blogging. Thanks to nominations made from some really helpful UK bloggers and the folks at Traackr we’ve created the Top 50 UK Online Marketing Influencers & Bloggers. Here’s more info about this year’s Top UK Online Marketing Influencers & Bloggers List and a few inevitable questions: Why did my rank change?

Excellent blog themes …well, that’s what you’d believe if you listened to the traditional marketers, online sceptics, and old-school business brains. But – actually – there is a grain of truth in the shocking statement. Nobody cares about your blog. Unless you give them one, two, or all of the following things: * Useful information, such as ‘How To’ guides * Proven case studies highlighting a return of some kind * Open, engaged topical discussion without a hard sell * Real-life experience and expertise in your niche for their benefit * Passion and knowledge, packaged up in readable chunks Or, alternatively, are you banging out a flog blog? If so, then of course nobody cares about your blog – after all, how are you really, truly, genuinely helping the reader? Think give give give, and see what comes back – in time. And, rather than being a blog death statistic, wouldn’t you rather care about your audience? One of the main things to remember is to forget yourself. Connect: Authored by: Chris Street See complete profile

7 insights into social strategy at The Economist The Economist's Mark Johnson encourages others to experiment beyond the main social media platforms Credit: By Horia Varlan on Flickr. Some rights reserved. The Economist is celebrating 170 years since its first edition hit the presses in September 1843. And while the newspaper remains committed to its founding mantra "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress", its efforts to do so are of course no longer limited to print. The Economist website recently recorded "around 1.6 million" monthly unique US visitors, according to a Mashable report which cited ComScore statistics, while its continental Europe digital edition secured the highest circulation for a magazine digital edition in the first half of 2013, according to the Audit Bureau of Circulation. 1. And these activities work in tandem with its own platforms. 2. He advises others to branch out beyond Facebook and Twitter. 4. 5. 6. 7.

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