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Ten reasons to blog - even if nobody reads it

Ten reasons to blog - even if nobody reads it
Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. There must be some good business reason they do it, right? There better be. 1) Search engine benefits — This may be the most obvious business benefit of blogging. 2) Marketing differentiation — Finding a way to stand-out may be the most difficult chore a business faces. 3) Infinite search life — A few weeks ago I received a call from a potential new customer in the Middle East looking to me as a possible marketing consultant.I had to wonder how in the world they found me! 4) A cost-effective sales call — You might not be able to visit your customer every week or every month but a blog is an excellent way to provide a constant drip-drip-drip of communication to remind them of your products, services, and why you’re special. Related:  Module 4 Blogs, Webinars & Podcasts: Reading MaterialBlogging

HDEV The High Definition Earth Viewing (HDEV) experiment aboard the ISS was activated April 30, 2014. It is mounted on the External Payload Facility of the European Space Agency’s Columbus module. This experiment includes several commercial HD video cameras aimed at the Earth which are enclosed in a pressurized and temperature controlled housing. Black Image = ISS is on the night side of the Earth. Map Source: While the HDEV collects beautiful images of the Earth from the ISS, the primary purpose of the experiment is an engineering one: monitoring the rate at which HD video camera image quality degrades when exposed to the space environment (mainly from cosmic ray damage) and verify the effectiveness of the design of the HDEV housing for thermal control. For all questions regarding HDEV, please contact the HDEV Principal Investigator, Susan Runco.

26 Tips for Overcoming Bloggers Block Do you create written content? Have you struggled getting that blog idea written? While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again. In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas. #1: Add Alerts to Find Fresh Content Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business. Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on. Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own. Google Alerts help you find articles that spark ideas for your own content. Google Alerts deliver great content ideas. #2: Backtrack Your Blog History You’re not a newbie blogger. Revisit your first blog post. A first Instagram post.

Five Reasons Why Corporate Blogs Fail - Technorati Guru Corporate blogging has become incredibly popular in the business to business (B2B) sector. Industries that were once thought inhospitable to blogs, these tools are not only popping up but are making a profound difference in marketing, relationship cultivation and client interaction. Yet too often, the full potential isn’t realized. Corporate blogs either don’t deliver on expectations or, worse, are left to suffer a quiet, lonely death. When this happens, of course, blogs themselves are blamed, with little consideration given to the fact that execution (rather than platform) was flawed. All the talk you hear of building an audience organically, waiting to go viral and other social media swill is worth what you pay for it. But, enough about success – that’s the kind of thing that makes corporate blogging seem easy. 1. 2. Continued on the next page

Are these the 10 best corporate blogs in the world? My reaction to most company blogs: “Blah, blah and double blah!” I recently taught a class on corporate blogging at the social media marketing graduate program at Rutgers University. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Amid the coal pile that is the state of corporate blogging today, I did manage to find a few diamonds that don’t bore to tears with pronouncements, promotions and product announcements (the Killer P’s). Before I provide my view of the best of the best, here are a few general observations about the state of corporate blogging: 1. 2. 3. 1. Goals: Problem-solving, community-building, loyalty So you don’t think blogs have a place in the B2B world? Caterpillar established separate blogs based on industry (construction, electrical, marine) with subcategories under each industry (products, safety, problem solving). 2. Goals: New product development, engagement 3. 4. 5. Goal: Thought leadership

Stars: Spotlight on @TweetSmarter This is the second of a new series on Klout influencers (“Klout Stars”) and how they got to where they are today. The first was with Brian Solis and we’re excited to be able to interview Dave Larson, behind @TweetSmarter for today’s post. About TweetSmarter: The @TweetSmarter account has won a Knight Foundation and Shorty award, been pictured on the front cover of CNN’s technology section, profiled by the Huffington Post, and has answered thousands of questions for Twitter users around the world over the past three-and-a-half years. Run by Dave Larson with the help of his wife Sarah, @TweetSmarter has been ranked as high as one of the three most influential accounts in the world in years past by various influence measurement services. Oprah even once displayed Sarah’s personal account—with the message “follow @SarahJL“—during their first big segment on Twitter. We asked… 1. The idea was to learn how to help as many people as we could use Twitter well. 2. 3.

In Response to the Top 50 Science List Image by Paige Brown Jarreau This post is in response to the 'top 50 science stars of Twitter' list published on Science Magazine's website today. Regardless of the methods used to put together that list, and whether or not the methods were fair and not inherently biased against women in science (my impression is that they are extremely biased), I've complied my own list of some of the top science stars of Twitter - this time focusing on women. From the Science Mag top 50 science stars list article: "To identify Twitter science stars, we began with celebrity scientists such as Tyson and checked out which scientists they followed. We also referenced online lists of scientists to follow on Twitter, such as this one by The Huffington Post." My list is NOT exhaustive at all, and certainly is personally biased by the scientists I myself follow and know on Twitter. Another important point - I would consider graduate students and post-docs scientists too. @JenEDavison - Scientist (2K followers)

Bloggers Reshaping PR and Digital Marketing Strategies With outbound tactics peeling away and word of mouth dominating “what works,” brands are itching to get product placement and reviews on the best blogs. Let's take a look at a few ways bloggers have reshaped the way we do things. Their Role in Word of Mouth Marketing Consumers no longer want to hear from brands anymore, they want to hear from other consumers for a recommendation and bloggers are a key part in B2I2C. (Business to Influencer to Consumer) Just take a look at some of the stats: Influencers are most active on blogs—86% have a blog81% of the online population trusts information and advice they get from bloggers61% of the online population has made a purchase based on a recommendation from bloggers Targets are Niche Based not Genre When PR pros reached out to traditional journalists, they were reaching out to people who covered a much broader area whereas bloggers write about very specific topics. Amplified Messaging More Personalization Mid-Level works It’s a Gray World Connect:

Erfolgreich starten mit Corporate Blogs – Die 3 Top Enttäuschungen. Ich habe kürzlich bei Digicomp Academy im Rahmen der Aiciti Veranstaltungsreihe ein Referat über Corporate Blogs gehalten. Aus der anschliessenden Diskussion, aber auch aus zahlreichen Lehrveranstaltungen ist mein Fazit, dass ein Thema in allen Blogs, Fachbüchern und Vorträgen zum Thema Corporate Blogs fehlt: Erwartungsmanagement. Quelle: anniemole Das Konzept mag noch so professionell sein, die Unternehmenskultur für die Lancierung eines Corporate Blog mag geeignet erscheinen und die Schulung der künftigen Blogger ernsthaft durchgeführt worden sein. Enttäuschung 1 – Nur wenige Mitarbeiter bloggen Echte Blogger mit Erfahrung sind rar. Wer überhaupt (webgerecht) schreiben kann, ist noch lange kein Blogger. Ich behaupte einfach einmal: Nur 10% der Belegschaft sind ansatzweise „willing”, nur 5 % sind „able” aber nur ein Prozent sind Stars. Enttäuschung 2 – Kaum Kommentare In Zeiten des Facebook ilike-Button und Twitter sind Kommentare und Dialoge auf Blogs rarer geworden. Geduld, Geduld.

WordPress Tutorials How Social Media Has Helped to Reshape Marketing - TNW Social Media Marketing is an ever-changing landscape, which we’ve seen with the rise and fall of SEO and the revolution of Inbound Marketing led by the guys over at HubSpot. Social Media has also become one of the big influencers in marketing, becoming an integral part in any successful business marketing strategy. Here are some ways that Social Media has helped to reshape marketing. Facebook and Twitter’s new influence on Search With how ‘likes’ and ‘shares’ plus ‘retweets’ are becoming more and more important in getting the word out, the big search engines have started to realize that those public announcements are like a vote of confidence from the sharer. Permanent links were what all SEOs had dreamed about. Companies Focus on Engagement versus Selling Blogging to Build Influence and Authority I was recently approached by the awesome Noah Kagan who asked about leveraging blogging to build influence and authority after seeing my name pop up in some of the bigger outlets in the startup space.

Celebgate: que faire si ce sont mes photos intimes qui se retrouvent sur Internet? A moins que ces images n'existent pas, il n'y a aucune garantie pour qu'elles ne se retrouvent jamais publiées. Mais vous pouvez agir. Des photos et vidéos volées de plus d’une centaine de célébrités dont Jennifer Lawrence, Avril Lavigne, Rihanna, Kirsten Dunst ou encore Winona Ryder, ont fuité en ligne le 31 août. Au-delà du contenu hautement intime de ces clichés, cette affaire, baptisée «celebgate» ou «fappening» par les médias et les internautes, pose aussi une question plus générale, qui nous concerne tous: que faire s'il s'agissait ici de nos photos perso? Premier constat: il est impossible de garantir que ces clichés disparaîtront à coup sûr, et pour toujours, de chaque recoin du Net, dans la mesure où il est extrêmement facile de copier et diffuser en masse des images sur le réseau. Néanmoins, des dispositions existent. Si le site ne répond pas, la Cnil, commission notamment chargée du respect de la vie privée sur Internet en France, propose de vous épauler dans votre démarche.

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