Blogging For Web Designers: Editorial Calendars And Style Guides. A few years ago, you might not have pointed out during a meeting with a potential client that you maintained a blog.
Over time, though, blogs have evolved from the being a personal hobby to a serious work tool. In fact, today, web designers are supposed to know much more than just how to design and build websites. Customer’s expectations have increased, and unless you are in position to choose your favourite clients, meeting these expectations requires hard work. Hence, it’s important to keep learning about the variety of design-related fields every single day — be it marketing, psychology, business, copywriting, publishing or blogging. This article doesn’t cover “traditional” web design discipline as we know it, but goes a bit beyond it, exploring various writing, blogging and online publishing strategies. 1Image credit2 Good news: you don’t have to reinvent the wheel every time you are about to start and run a blog.
Editorial Calendar Link Why Is It Useful? Drawbacks Link Purpose Link. How to Master Content Curation in 5 Easy Steps. 4 Steps for Creating a Social Media Calendar. How to Create a Social Media Posting Schedule. You know that sticking to a schedule is important for your business.
It helps you get things done, and keeps everything running smoothly. The same is true when it comes to your social media marketing. Understand which networks are right for your business before creating a posting schedule. Most businesses use Facebook first. But you may also want to get setup on Twitter, LinkedIn, Pinterest, or Google+ — depending on the audience you’re trying to reach. If you’re not sure where your audience is hanging out, this cheat sheet should help: 5 Tips to Help You Stick to Your Social Media Posting Schedule. Last month we wrote about the value of having a social media posting schedule, and talked about the steps you could follow to put a schedule together.
We received a ton of great feedback from the post! One of the questions that really stood out was, “How can a busy business owner actually stick to this schedule?” Having a schedule is one thing; following through with it is something completely different. As Constant Contact’s social media community manager, I have found that sticking to a consistent posting schedule has been the key to successfully growing our social media presence. It helped us reach our most recent Facebook milestone, 100,000 fans! Social Media Training for Beginners - Social Quickstarter. Engage Your Audience with the Content You Write. Did you know emails with three or fewer images and approximately 20 lines of text result in the highest click-through rates?
Once you’ve figured out what your email contacts are looking for in your email marketing, you need to present that content in an engaging way. Creating great content can be challenging — but it doesn’t have to become a full-time job. Great content starts with having a well-thought-out content plan, a list of reliable sources, and a commitment to knowing your audience. Watch the video below for tips on creating a content plan and engaging your audience. (Can’t see the video? Want more email marketing tips? A Simple Strategy for Writing Your First Series of Blog Posts.
Getting started with blogging isn’t easy.
Anyone who tells you otherwise either hasn’t done it or probably doesn’t understand how busy you are. And while starting a blog can be challenging, with the right strategy in place it’s a heck of a lot easier. It all starts with figuring out what you’re going to write. Keep it simple. The most effective content will be the stuff that answers your audiences’ burning questions. By providing answers, you will build credibility, strengthen relationships with your current customers, and give yourself more opportunities to be discovered when prospective customers are searching for answers to questions online.
Take some time to jot down the questions you answer on a regular basis. Make sure to write down both the basic and complicated questions so that you’ll have a wide range of topics to choose from. Once you have your list of questions, choose one that you think would be relevant to the most people. This will be your first blog post. Congratulations! 7 Resources You Need to Build Your 2016 Social Plan. 2016 Social Marketing Planning Guide Building out your 2016 plan is always so much fun, isn’t it?
You’re auditing and measuring past performance, forecasting and predicting based on that, calendaring…and, oh yeah, trying to prove why your department needs more dollars to spend in Q1. It’s a totally stress-free experience. Just kidding. I feel your pain, and while I can’t put together the perfect social power formula for your brand (only you can do that!) 1. The SocialMedia.org Big List is the official newsletter of SocialMedia.org. This newsletter will inspire you by sharing what social media leaders are working on, highlighting career moves and opportunities, and informing you about relevant social marketing conferences. 2. Mary Meeker’s yearly Trends reports have become something of a marketing industry phenomenon. 3.