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The 14 Most Powerful and Effective Words in Marketing.

The 14 Most Powerful and Effective Words in Marketing.
In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety

http://60secondmarketer.com/blog/2010/08/11/the-14-most-powerful-and-effective-words-in-marketing/

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How a 3 Month Old Website Received 958,373 Visits from Google 254 Comments 6 minutes I receive a lot of emails from people who ask whether, with all of the competition online, it’s still possible to enter a niche right now and make money. I won’t deny that it’s getting much, much harder in the affiliate marketing space (how I make money) but persistence, determination and creativity can take you anywhere. Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day.

My collection of funny emails from my inbox. Subject: 5 MINUTE MANAGEMENT COURSE Lesson 1: A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next-door neighbor. Tips, Tools and Techniques for Marketers Around the Globe Not too long ago, a friend of mine named Ken Robbins who runs Response Mine Interactive told me there are only three things people are interested in paying money for — Love, Weight Loss and Getting Rich. He was simplifying things a bit. After all, Ken’s company sells plenty of things that don’t have to do with love, weight loss or getting rich. But his point was a good one — that humans function in very basic, very instinctive ways.

The male stripper blackmail May is when the Advertising Awards season begins. We didn’t pay much attention to the One Show and Clios Awards, but on the way to Cannes it’s time to catch up and share some of the award winning campaigns. First for today I feel it’s a good balance with the sexist Axe Multiple Girlfriends app even if the media used here is an outdoor billboard. This campaign by Y&R Not Just Film, won the Gold at the Clios as best OOH campaign. Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers.

The Medium Is No Longer The Message, . . . You Are Editor’s note: This guest post is written by Seth Goldstein (@seth), the Co-Founder of socialmedia.com, which is building the first ad server based on people not pages. Its platform provides authoring, serving and reporting across different types of social media. All of its ads are real messages from real people. The Truth About Being "Done" Versus Being "Perfect" In 2010, a small California-based company opened its doors for business. They didn’t have much capital but, with a staff of only four, they did have a singular vision--to outdo Kodak. Even through the rosiest of glasses, this would not appear a feasible proposition. It’s a scenario that makes David versus Goliath look like a fair fight. But 18 months later, the company of four, which had become a company of 13, was sold to Facebook for $1 billion. It was a sale that made headlines the world over.

Shepard-Risset Glissando What you’ll be hearing is a fluid audio loop that sounds as thought it is getting lower and lower—like a balloon slowly deflating but never becoming flat. How It Works If you’re anything like HighLab, you too were totally amazed by the Shepard Tone. For this reason, we’re going to hang out a bit with Shepard’s cohort, the famed French electric music composer Jean-Claude Risset, and have ourselves more mind-boggling good times listening to this related audio high, the Shepard-Risset Glissando. 30 current flyer examples for your inspiration Some suggestions for your flyer design The flyer is the ad space for the current occasion. Without abysmal cost and thanks to simple production you can spread this print product, sometimes called leaflet or broadsheet, very fast. Thus the next party or any other event is on track to success. For your inspiration we collected 30 prime flyer examples and put them together in a single post.

14 Brilliant Minimalist Ads It’s not difficult to love minimalist ads, but to create one requires a brilliant idea. Most successful minimalist ads depend a lot on iconic brands, items, places and people. Just an image (or traces) of it would trigger a whole chain of associations and no more than that is enough to grab the attention of consumers. What advertisers need to do is to capture that one image without overdoing it. Now, that’s the difficult part isn’t it?

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