Follow the Pope on Twitter and spend less time in purgatory, says Vatican The Vatican has taken another step in its efforts to embrace social media by offering "indulgences" to followers of Pope Francis' (@Pontifex) Twitter account. Italian newspaper Corriere della Sera reports that the church will reduce the time Catholics have to spend in purgatory if they follow official Vatican events on TV, radio, and through social media. One such event is the Catholic World Youth Day, commencing in Rio de Janeiro on July 22nd. The Apostolic Penitentiary, a Vatican tribunal responsible for issues relating to the forgiveness of sins, will award the privilege to the faithful that follow the event using different forms of media. Pope Francis' followers are not immediately granted an indulgence for tracking the event, with the penitentiary noting that it would hinge on the user having previously confessed and being "truly penitent and contrite." Indulgences are given out when a Catholic performs an action recommended by the church.
26 detenidos en el cuarto día de protesta contra los recortes en educación | Comunidad Valenciana La cuarta jornada de protestas estudiantiles en Valencia contra los recortes presupuestarios en educación se prolongó hasta bien pasada la medianoche en forma de una asamblea en la que participaron unas 300 personas. La cita tuvo lugar en la Facultad de Geografía e Historia, después de un día que se ha saldado con 26 detenidos, cinco de los cuales son menores, por parte de las fuerzas de seguridad que actuaron con mayor contundencia que en los días anteriores. La dureza de las cargas policiales ha provocado una cascada de críticas. Incluso la oposición ha pedido la comparecencia del ministro del Interior en el Congreso de los Diputados. Y mientras, la mecha de las movilizaciones ha prendido en las redes sociales, desde las que ya se han convocado movilizaciones en Madrid y Sevilla. Hubo 17 heridos leves, 11 de ellos agentes, según el balance policial de las 21.30 del lunes. La protesta de los institutos se trasladó a la Universidad. Testimonios sobrecogedores
How Many Twitter Accounts Should a Brand Have? We have recently discovered that, in more cases than not, brands are creating multiple Twitter accounts. Indeed, a recent study by our team at Brandwatch found that the number of brands using multiple profiles has increased nine-fold in the last three years, rising from 7% to 63%. What it is about the multiple accounts that makes so many brands feel obliged to create them? is it good for business or does it make it more complex for users? Dell is an American multinational computer business, and owns an astounding 44 different Twitter accounts. These different accounts cover the different departments of Dell in order to provide a tailored service for each. The main use of multiple accounts is for different branches of customer service, but it is questionable whether this number of accounts is in fact creating the opposite effect. According to Richard Guerrero, the creator of the Dell Outlet Twitter Program, this is not the case.
A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best time 10.7K Flares Filament.io 10.7K Flares × We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format. The tricky thing I’ve come across is that since the web is still so new, a lot of the research available to us is conflicting. We really need more time and more studies to get definitive answers about what works best, and the fact that our audience members are constantly changing their own activity patterns makes it even harder to work out for sure. So my suggestion would be to use this guide as just that—a guide to help you work out what to test for your own audience, so that you can see what actually works best in your specific case. Let’s get into the stats then! Facebook – find the best time to post your updates
How does Twitter make money? 6 November 2013Last updated at 19:32 ET By Pia Gadkari BBC News On Thursday, Twitter begins its first day of trading after listing on the New York Stock Exchange, making it the biggest initial public offering (IPO) from a technology company since Facebook went public in May 2012. The giant micro-blogging site, founded just seven years ago, is worth more than $18bn. Days ahead of the flotation, amid heavy investor demand, the micro-blogging firm raised its share price range by 25%, and they were eventually priced at $26 per share. Twitter may have about 232 million monthly users, but the company is not profitable - yet. So, how does Twitter make its money and how can we explain its high valuation? In papers filed with US regulators ahead of the listing, it was revealed for the first time that Twitter made a loss of $69m in the first six months of 2013, on revenues of $254m. Continue reading the main story “Start Quote End QuoteLara O'ReillyMarketing Week 'Native' marketing Using the 'firehose'
Hashtags considered #harmful The noble hashtag is cursed by a problem Yogi Berra could appreciate: Too many people use it, so no one goes there. Presumably, most Twitter users use hashtags intending to add their tweet to a river of similar information and to expose their own thoughts to a wider, interested audience. Twitter itself markets the hashtag to those ends. According to Twitter, #SuperBowl was used 3 million times over about five hours on Super Bowl Sunday this year. Though there were peaks and valleys, 3 million tweets over five hours comes out to an average of 167 tweets per second. Maybe this would be fine if 17 people were performing a search for #SuperBowl every second — then you’d perhaps have one extra reader! Compounding the problem is how the tweets are displayed when you do perform a hashtag search. It’s not just massive events that have the problem. Additionally, some searches, like #socialmedia, return results from tweets that mention “social media” without the hashtag.
Promoted tweet used to complain about British Airways 3 September 2013Last updated at 07:18 ET By Jane Wakefield Technology reporter Lost luggage is a common problem for airline customers In a modern spin on the tale of David and Goliath, a disgruntled customer has found a new way to use social media to take on a big corporation. Fed up with the way British Airways was handling the issue of his father's lost luggage, businessman Hasan Syed decided to complain about it. But rather than just put out a normal tweet, he paid to have one promoted. Using promoted tweets in this way could represent a new trend, experts believe. Long delay The promoted tweet bought by Mr Syed reads: "Don't fly @BritishAirways. Promoted tweets are generally bought by advertisers who want to reach a wider audience. Mr Syed purchased his paid-for tweet via Twitter's self-service ad platform for an undisclosed sum. Six hours after the tweet went live, and was picked up by news website Mashable, it had been read by thousands of Twitter users, retweeted and commented on.
The Beginner's Guide to the Hashtag If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them (even though some people, like Jimmy Fallon and Justin Timberlake, are not the biggest fans). Plus, they can be a lot of fun. On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about the Breaking Bad finale, you would include #BreakingBad in your tweet to join the conversation. The hashtag’s widespread use began with Twitter but has extended to other social media platforms. With our beginner's guide, you'll be hashtagging like a pro in no time. How do you make the most of hashtags? Supported Characters Image: Flickr, Roberta Cortese Which characters can you include in a #hashtag?
The Beginner's Guide to Twitter Update: This post was updated November 2013 to reflect current statistics and tools. Do you have a parent, friend or colleague ready to ditch his or her digital training wheels and head into Twitter's open wilderness? These pointers should get them started. And even Twitter experts might benefit from a quick refresher on the platform's valuable tools. First, the basics: What is Twitter all about? It's a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. On Twitter, following someone is not necessarily an admission of friendship, but nonetheless affords interaction and conversation — at least in short bursts. The first step is to understand and master the vernacular. Tweet: A 140-character message.Retweet (RT): Re-sharing or giving credit to someone else's tweet.Feed: The stream of tweets you see on your homepage. Twitter has a great online glossary that you can refer back to, should you get mired in a vocab morass. 1. 2. 3. 4. 5. 6.
10 Tips To Help You Use TweetDeck And Twitter More Efficiently I wish I was a celebrity so that I could just sun-bathe and watch my Twitter (and other) follower count pile up into a long, list-less, disorganized bunch. But I am not, and so if I have to actively use social networks like Twitter, Facebook, LinkedIn, and Google+, I have to be efficient at them. I have to streamline them so that I can mine a blink-and-you-miss source like Twitter for information. For long, my tool for the job has been Tweetdeck. With the exception of Google+ it has been sort of like my ‘third eye’. There are little things you can do around Tweetdeck to make it more efficient for you. Note: Most of these tips are applicable for the older Adobe Air version of TweetDeck. Create a Custom Alert for a Keyword Much like Google Alerts, you can set up a TweetDeck Twitter alert with any keyword or a combination of keywords of your choosing. This could be a powerful tool in your hand because it’s like a fishing in the vast Twitter stream – lay your bait and wait for it bite.
Listening vs. Hearing: increasing your Twitter engagement rate | BLOOM Social Business John Murphy, Senior Strategist at BLOOM presents a comprehensive guide on how to increase your engagement rate on Twitter. Twitter’s a funny old beast when you’re a numbers geek. Think about your Twitter home page and you’ll see what I mean. In the top left of the page, there are three figures: Tweets, Following and Followers. Now I know we can look at the connections tab, or click to see expanded conversations to see where people interacted with or retweeted us, but these are all ad hoc. Listening vs. hearing An engagement rate tells you very broadly how many people have interacted with you as a percentage of how many people heard something you said. Obviously the key question is why? Four simple tools So then how do you go about creating that active, interested, invested audience? Hashtagify.me: this handy website shows you what hashtags are being used in conjunction with one-another.
Hashtagging & Collective Intelligence Laura Larsell is the information ontologist at Trapit, a content discovery, personalization and curation platform currently in beta. Laura holds an M.A. in library sciences from the University of Texas at Austin. I rolled my eyes when the Library of Congress announced in the spring of 2010 that it would be archiving Twitter. Great, I thought — drunken tweets about burritos preserved for eternal posterity. But the Library of Congress, as it turns out, was more forward thinking than I could have imagined. Why all the fuss over tweets? While Twitter generates mass interest and curates collective thought, until usage stats rise significantly, its trends cannot represent the true pulse of world conversation. Applying Twitter Logic to the Web Twitter captures an admittedly small slice of the collective world consciousness — in the U.S. only 78.2% of households have access to the Internet, and only 13% of online Americans actively use Twitter. The Watermelon Story
Getting More Leads with Social Zappos is an online shoe retailer and apparel store that was founded in 1999. Since its founding it has grown to be the biggest online shoe retailer thanks to its excellent customer service and exemplary marketing strategies. Its customer friendly return and shipping policy is one of the key reasons for its impressive success story. Find out how Zappos used social media marketing to build a strong online brand and what you can learn from it to successfully implement social media strategies for your own business. Related: Get your online marketing efforts on track with our professional vendors 5 Zappos marketing strategies that will boost your business Recommend products based on Pinterest user’s pinsRun Sweepstakes on Twitter and use your own products as winning prizesGive personal gift recommendations on FacebookLet your customers create a Pinterest board with their wish listGet your Facebook fans to like your contest before they can enter it 1. What can retailers learn from this? 2. 3. 4.