A ilusão dos “feedbacks” e críticas construtivas! Autor americano defende que “críticas construtivas” são em sua maioria destrutivas e podem gerar revolta e insubordinação. O americano Tony Schwartz, CEO do The Energy Project e autor do livro Be Excellent in Anything, repudia o termo “construtivo” para designar críticas realizadas a funcionários e afirma que a prática representa nada mais que uma forma velada e segura de se dar feedbacks negativos, seja por parte da gerência ou de líderes. Muitos outros especialistas em RH consideram ou até recomendam o uso de críticas visando melhorar o desempenho do profissional, como a consultora Jane Souza, do Grupo Soma, que afirma sobre a cautela em fazê-la. Para Schwartz, é melhor nem sequer assumir tal risco. Mas então, qual seria abordagem correta? Schwartz afirma que o erro na prática da crítica construtiva ou mesmo de feedbacks está no fluxo de informações. O especialista recomenda a busca das causas e não o ataque às consequências, o que segundo ele é o que ocorre no caso das críticas.
25 Great Blogger Widgets Many people think that Blogger lacks in all of the extra goodies you can add to other platforms like WordPress, but it simply isn't true. By using widgets you can customize your blog as much as you like by just adding little snippets of code to the sidebars. Allow users to talk to you via IM, see what your most popular posts are, or even read news from sites such as Mashable. With these 25 widgets, you can create an even more powerful way of communicating with your visitors, just make sure you don't overload them with too many! What are some of your favorite widgets for use on Blogger? Communications Widgets Google Talk - Give visitors the ability to talk to you via Google Talk directly from your blog sidebar. Jaxtr - Create a widget that allows people to call you on the phone without revealing the phone number to them. Meebo Me - Meebo Me will allow you to create a chat box that you can install on your Blogger page, giving you the chance to converse with visitors to your site. Social Widgets
450+ Best Social Media Resources | Nobody should be hiding from social media marketing anymore. There has been plenty of time to test the waters and see how you can apply it to your business. Social media has created a platform for instant communication and targeted web traffic that nobody should be avoiding. Here is a collection of social media resources that are sure to help you make your way through all the conversations online. Mashable | 90 Essential Social Media Resources “Now you’ve gone and done it. Mint Blogger | 220 Best Social Media Resources ‘Social Media has emerged as a strategic business promoting tool for virtually every organization with online presence, to gain rapid exposure on Internet. Social Media Today | Best Social Media Stats And Market Research 2010 How are marketers planning to allocate budgets this year? Simple Zesty | 50 Social Media Resources “I wanted to compile a list of some of the best websites, blogs, services and resources on social media that you may not know.
Boost Your Blog Traffic by Submitting to These 12 Directories Boost Your Blog Traffic by Submitting to These 12 Directories Posted by Pat Owings on Sun, Nov 25, 2012 @ 07:05 AM So you've written fabulous content that's relevant to your buyer personas and sales funnel. You've ensured your formatting is optimized for SEO, hit publish and shared on social media. How about driving some more traffic and generating inbound links, too? There are an estimated 42 billion blogs in the world - even the best content can use some help getting noticed. 1. One of the world’s leading blog search engines and directories, Technorati indexes over a million blogs. 2. Described as the “world’s largest blog directory,” creating a listing here is fast, free and easy. 3. Tens of thousands of bloggers are members of Bloggernity, with new sites added all the time. 4. A much-smaller blog directory, search existing content categorized on Blogadr by category or country. 5. 6. 7. A social bookmarking tool for each blog post you publish, StumbleUpon can drive tons of traffic.
9 Raisons D’utiliser Votre Blog Comme Pilier De Votre Stratégie Social Media Les billets de la série Social Media Marketing sont ouverts au parrainage. Si vous souhaitez parrainer un de nos billets, merci de consulter la rubrique « annonceurs » . L’engouement pour les médias sociaux a tendance à relayer le blog au second plan de la stratégie e-marketing de certaines entreprises. Ces dernières préfèrent par exemple investir dans une page Facebook au détriment de leur blog ou de leur site internet. Facebook leur apparaît comme l’endroit idéal pour développer leur activité professionnelle en raison de plusieurs motifs : un marché important de consommateurs, la gratuité et la facilité d’utilisation de la plateforme, le bouche-à-oreille etc … Cependant, le blog comporte des avantages indéniables par rapport aux médias sociaux. Aujourd’hui, je vous propose donc de découvrir quelles sont les 9 raisons qui justifient l’utilisation de votre blog en tant que pilier de votre stratégie social media. 1. Votre blog appartient à votre entreprise. 2. 3. 4. 5. 6. 7. 8. 9.
Good Content Trumps SEO Says Matt Cutts | BRAND INFECTION Matt Cutts from Google has been asked if Google would favor sites that are built following SEO Best Practice techniques, and, that there must be many technically poor sites that actually have fantastic content which shouldn’t be penalised. His answer: Just because somebody dots every i and crosses every t and gets all their HTML structure right, doesn’t mean that it’s good content. How can good sites that don't know about SEO rank well? <a href=" src=" alt="0 Good Content Trumps SEO Says Matt Cutts" width="640" height="340" title="Good Content Trumps SEO Says Matt Cutts" /><br />Watch this video on YouTube</a> Embedded with WP YouTube Lyte. Get started doing good SEO with this guide (PDF) by Google.
50 Great Widgets For Your Blog Widgets are a handy, easy and simple way to add some flare to your blog. Whether you'd like to display the number of currently online visitors to your site or simply the weather report for Los Angeles, you can do it with widgets. We've assembled a list of 50 useful or simply cool widgets for your pleasure. And remember, the first rule of widgetizing your blog is - don't overdo it! MyBlogLog's Recent Readers - this widget can easily be called a hit amongst blog owners; its popularity even managed to convince Yahoo into buying MyBlogLog. Mashable - get the latest social networking news from this very site. Flickr Flash Photo Stream Badge - display images from your Flickr profile with a handy Flash photo stream. Preview Anywhere - see a live preview of outgoing links in a small popup which activates on mouseover. Twitter Badge - if your life is so interesting that everyone must know what you're up to all the time, then a Twitter badge is the ideal counterpart to your blog. Yahoo!
20 Free Keyword Research Tools – Comprehensive Insight Before you write any good article or optimize website, you have to know how and why you have to select right keywords. SEO is very easy to overuse and do even worse, if you for example start to do keyword stuffing or repeating the same words over and over again without good thought. For regular content like blogs, people always like to argue about what you need to put in the first place – SEO or your readers. If you haven’t already I strongly you suggest to read the first post -How To Create Popular Blog With Keyword Research, Heatmaps And SEO? In that case you’ll get good search rankings because of SEO and trackbacks,comments you’ll get if article will be really good. ( of course, don’t forget about PageRank – new blogs usually don’t rank very well in Google). Okay, I got a little bit away from main article discussion – this time as promised I am featuring free keyword research tools, which are the most popular now. 1.Google search based keyword tool 2.Google AdWords: Keyword Tool 4. 9.
Why Content Goes Viral: the Theory and Proof The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Not all great content goes viral, but (with the exception of awesomely terrible videos) content that does go viral is great. No one can guarantee that any piece of content will take the web by storm, but we can make sure that a piece of content has what it takes. Long-time citizens of the web can often tell from a first-reading or viewing that a piece is going to explode, but why? Opinions about what it takes to be viral are easy to come by, but let’s look at the facts with data to prove it. Write long, in-depth posts In a scientific, statistical look at what makes content most shareable online, two University of Pennsylvania professors looked at the New York Times’ most emailed list to see if they could determine what cause people to share article. The first finding is that longer articles tend to be shared far more often. Inspire anger, awe, or anxiety
18 Social Media Mgmt Tools for Smart Social Media Users Are you interested in methods that can boost your social media marketing? Do you want to know about tools that can make your job lot easier? If your answer is yes, you have come to the right place. Please find below details of top social media management tools that are tailor made for smart social media users. Unlock to Share Plugin For majority of social media users, this is one of the most popular social media management tools. The advantage of this plugin lies in the fact that at this point of time, every website has a Like button. SlideShare This does not come under the category of a new tool but it is very surprising to know that lots of marketers still do not use SlideShare. When it comes to social media distribution, SlideShare can be quite an effective tool. Commun.it What makes Commun.it such a good option as social media management tools is that it plays a pivotal role in building relationships with potential clients and supporters on Twitter. YouTube’s Audience Retention Report Cyfe