14 Social Media Marketing Tools Recommended by the Pros Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them. PushBI - Mobile Business Intelligence by Extended Results, Inc You operate in an intensely competitive global environment. To stay ahead, you need mobile access to business intelligence to make immediate, informed decisions about the most critical aspects of your business – anytime, anywhere. With TIBCO Spotfire Mobile Metrics, you can effortlessly deliver the latest key performance indicators (KPIs), personalized for every decision maker in your organization, allowing them to manage by exception, in real time. Spotfire Mobile Metrics signals important changes in business conditions, so that even the most casual report consumers are up-to-date about what’s going on. In an instant, monitor the pulse of your business and socialize insights with colleagues, from any mobile device or PC. You’ve already made an investment into business intelligence tools, creating schemas, queries and reporting assets – why not extend that effort to reach all users, wherever they are?
Matt Cutts: Gadgets, Google, and SEO Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money. You get to decide how much to contribute (I do $10/month, but for example you can do $2/month if you prefer).
The Full Value of Mobile We need a little more info to calculate ROI. To calculate your ROI we need you to upload a Google Click Type Report for your mobile campaign. We'll walk you through the process step-by-step. Not a Google Ads Display Network customer? The Google Ads Display Network can help you create all types of ads and track your budget, campaigns and results. Learn more about the Display Network. 8 Visual Content Apps to Create Stunning Images and Videos Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences. In this article I’ll show you eight design resources and tools that can help you create visual content quickly and easily.
The Technology behind Social Media Analytics – An interview with Greg Greenstreet, CTO, SVP Engineering of Collective Intellect Recently, I had the great opportunity to sit down with Greg Greentstreet , our CTO and SVP of Engineering here at Collective Intellect. Many of our most recent blog posts are about the uses of social media analytics or trends and insight in Social CRM that we thought it might be a good time to talk about the technology behind Collective Intellect. Greg had a lot of patience with me as he described the differences between semantic analysis, Boolean search and natural language processing. We talked about why data accuracy is more important than data integrity and trends he sees in the future. The interview is divided into two-parts, with the first part talking about how our technology works and the second is devoted to how the data is organized and configured to surface trends, themes and audience traits and profiles.
The Full Value of Mobile Webinar The Full Value of Mobile With mobile, we are no longer seeing consumers taking linear shopping paths that begin and end on the same device: while many users start their journey on mobile and complete purchases on the phone, many also start on mobile and end up buying in-store or on different devices. Content in Context – Better, Smarter Decisions Powered by Analytics Content (meanings) + Perspective (the points of view of other people) = Insight (clarity) Putting content in context is just one reason Samir Batla gets up in the morning. Over years in the information technology industry he’s worked with huge volumes of data making facts more easily searchable, better coordinated and ultimately more productive.
10 Social Media Commandments That Will Make or Break You in 2013 There are many social media users and businesses delving in to social media that don't exactly "get it". There seems this idea that big is better than lean. I'm not talking about men on magazine covers here, I'm talking about the idea that quantity beats quality of fans and followers. It is often hard to grasp how a Facebook fan count or Twitter followship of 1 million people does not result in sales while a smaller company with only a small percentage of fans/followers who are engaged are driving market share, sales, higher customer lifetime values, referrals, and more.