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Under Armour taking grassroots marketing approach When Pittsburgh and Arizona square off Sunday in Super Bowl XLIII, it will be the finale to weeks of anticipation and media coverage, and one Baltimore company is looking to again cash in on the buzz. After paying big bucks for a Super Bowl television ad last year to announce its cross-trainer shoe — then seeing its share price fall partly in response — Under Armour is taking a grassroots approach this year in Tampa to marketing its new running shoe on the sporting world’s biggest stage. The athletic apparel company’s senior vice president for brand, Steve Battista, said a television ad this year just didn’t fit into the strategy for the shoe’s launch Saturday. “Remember last year, no one had ever even seen what Under Armour [non-cleated] footwear looked like,” he wrote in an e-mail. “The Super Bowl is great for that.”
Happy Star Wars Day — The Top 10 Star Wars Ads Of All Time May the 4th be with you! Today is Star Wars day and to celebrate we’re bringing you a list of ten of the most viral Star Wars themed ads of all time. The list is care of Unruly Media, who have put together a list of the Top 100 Star Wars Themed Ads using their official Viral Video Chart. The list can be sorted according to the most-shared ads over the last 24 hours, 7 days, 30 days, 365 days or all time. Here are the top 10 most-shared Star Wars themed ads of all time.
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Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. Outstanding Free eBooks on Design These inspiring logo designs might help you create a perfect script logo for a client or your own website. I have always found hand-written styled logos to be interesting because everyone generally has a unique writing style. Check out this interesting collection of script logos made into logo designs (hand-writing like) over at Smashing Hub. [...] WordPress, long a staple of personal blogging, is also powerful enough for that elusive corporate necessity: the company website. While uniqueness is key in a world of constant change and innovation like the corporate one, nothing about using WordPress corporate themes runs contrary to this uniqueness.
The Marketing Strategy Process: Developing a Marketing Strategy Having a strong marketing strategy process in place helps to ensure that your marketing activities remain aligned with your business goals, maximizing the business return from your marketing efforts. The picture on the right shows the process for developing and aligning marketing strategy. These are the steps you should follow to create and execute a winning marketing strategy. For help in following this 7-step marketing strategy program, check out our newly released eBook "The 7-Step Easy Marketing Strategy Process."