The Evolution of Search Hey Moz fans. Welcome to Whiteboard Friday. I'm not Rand. I'm Danny Sullivan, the founding editor of SearchEngineLand.com and MarketingLand.com. Because it's 8,000 degrees here in Seattle, Rand has decided not to be around, and I am here sweating like a pig, because I walked over here. How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday It's here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google's algorithm and are not merely manual reviews of sites in the index, so there is room for error (causing devastation for many legitimate webmasters and SEOs).
SEO: The Free Beginner’s Guide From SEOmoz New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
94 Easy Ways to Learn SEO (Interactive Infographic) We asked the SEO community for their favourite online resources to learn SEO and these are the books, conferences, blogs and tips that came up most frequently. Ideal for beginners who want to get started and advanced SEO’s who wish to expand their knowledge. We’ve compiled everything into an interactive Infographic, so you can click any link to learn more about it. View High Res Version | View Low Res Version | Add to Your Website | Share This Created by SEO Agency Koozai What Is Link Building & Why Is It Important? - Beginner's Guide to Link Building As we've discussed, links are a very important signal that the search engines use to determine rankings. So, we know that increasing the number of high-quality links pointing at your website can significantly increase your chances of ranking well. There are other benefits to link building, though, that may be less immediately obvious yet still worthy of consideration. Building relationships Link building can often involve outreach to other relevant websites and blogs in your industry.
40 Essential SEO Terms Marketers Should Know [Glossary] Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. No SEO Ever Went Wrong By… The world of SEO seems to be ever-changing, and the pace of that change is ever-accelerating. It’s both the blessing and the curse of this industry. Today there are evermore options and issues to contend with to fully optimize websites and online properties. Unfortunately, it now appears, at least to some, that even some of the old stand-by, tried-and-true SEO techniques of the past are now suspect, not only in their efficacy, but in their viability.
WordPress SEO Tutorial - The Definitive Guide The definitive guide to higher rankings for WordPress sites WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Link Building Survey 2013 - The Results [INFOGRAPHIC] Many of us faced a challenging 2012 and 2013 has been no different. Rankings were won and lost, a lot of bad links were removed and quite frankly a lot of businesses and departments had to be re-designed. We all know it’s a pretty “interesting” time to be in the link-building and SEO space. Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry.