How to Adopt a Social Media Lifestyle While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. For those of us working as solopreneurs or small business owners, it may, at times, feel like we are working virtually around the clock so when are we really supposed to tweet, post or blog? I’ll admit creating a social media plan that will stick is like starting an exercise program. You just have to take that leap and do it.
How To Measure Facebook Page Engagement Are you trying to figure out how much your fans really like you or your brand? This guide outlines a few things you should never miss when monitoring your Facebook page performance. Monitoring Active Users While most companies pay attention to the number of fans as the greatest metric of success, measuring your active users is much more important. Fortunately, Facebook provides detailed information about daily, weekly, and monthly active users on your page. You can find this information in tFacebook’s insights area.
Social media shines a light on Giants « zeitgeist and stuff Rioting has been sparked after last night’s World Series win for the San Francisco Giants (which of course everyone will know the result of already because it’s called the World Series). Despite the unfortunate nature of these events, the situation provides another example of how social media can help inform people during a developing incident, much as it did during the Mumbai attacks last year. They also proved successful in getting the word out regarding the protests in China’s Xinjiang province last year. There is opportunity for emergency response services to exploit these channels – in the case of San Francisco it was not having enough police stationed in the right areas – as long as they can separate the wheat from the chaff. Mashable has more on the San Francisco over-celebrating.
5 Ways To Be Recognized as A Social Media Influencer Can You Recognize A Social Media Influencer, When You See Them? Well the obvious answer is yes, absolutely you can. Think of some of your favorite Social Media Influencers, why you choose to follow them and how they influence you personally. Although many of the effective principles are paralleled, leading and influencing in the world of social media can sometimes be more difficult than leading/influencing in a traditional leadership/work settings. The social media influencer has to lead purely through relational, cause and content equity. HOW TO: Use Facebook Social Plugins on Your Website This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While many companies' early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point. One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website.
4 Digital Alternatives to the Traditional Resume This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Even small business owners need a resume. It serves to provide a summary of professional experience and isn't just used for job searching. Many times, a resume can serve as a way to land a piece of business, speaking gig or board position. So it's important to always have a resume that's ready to go on a moment's notice. Penelope Trunk, chief evangelist and co-founder of Brazen Careerist, a career management tool for young professionals, points out that "a traditional resume is necessarily linear.
5 Key Characteristics Every Social Media Community Manager Should Have Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. When does managing a Facebook page become a full time job? As you know, Socialbakers is here for you to crack down the most important social media facts, figures, and metrics. Of course, for us as Socialbakers is owned by Candytech – a Facebook marketing agency, so we have some great insight when managing our clients Facebook pages. For us managing Facebook pages indeed is a full-time job – but is it like that and should it be like that for other social media marketers? As we shared last week in our article: “How often you should post on your Facebook pages?” – we basically said that most brands should post on average 5 – 10 times on a weekly basis.
The value of an idea in the era of Social Media (ESCP Europe / mmk2) by Laurent François Citizens! I had the chance last night to meet the brilliant people from Master in Marketing & Creativity (ESCP Europe) in order to talk about the value of an idea in the era of Social Media. Wide & wild question, when we face the millions of initiatives that are launched every week all over the world. At the end, what makes an idea succeed whereas others collapse?