How to Adopt a Social Media Lifestyle While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. For those of us working as solopreneurs or small business owners, it may, at times, feel like we are working virtually around the clock so when are we really supposed to tweet, post or blog? I’ll admit creating a social media plan that will stick is like starting an exercise program. You just have to take that leap and do it.
How To Measure Facebook Page Engagement Are you trying to figure out how much your fans really like you or your brand? This guide outlines a few things you should never miss when monitoring your Facebook page performance. Monitoring Active Users While most companies pay attention to the number of fans as the greatest metric of success, measuring your active users is much more important. Fortunately, Facebook provides detailed information about daily, weekly, and monthly active users on your page. You can find this information in tFacebook’s insights area.
The Future of Facebook Project by Venessa Miemis With over 600 million users and a valuation of over $70 billion, Facebook is the world's dominant social networking platform. What are the challenges a social media company of this size will face? What are the strategic moves it should make? How can Facebook users take advantage of the platform and its increasingly rich social graph?
Social media shines a light on Giants « zeitgeist and stuff Rioting has been sparked after last night’s World Series win for the San Francisco Giants (which of course everyone will know the result of already because it’s called the World Series). Despite the unfortunate nature of these events, the situation provides another example of how social media can help inform people during a developing incident, much as it did during the Mumbai attacks last year. They also proved successful in getting the word out regarding the protests in China’s Xinjiang province last year. There is opportunity for emergency response services to exploit these channels – in the case of San Francisco it was not having enough police stationed in the right areas – as long as they can separate the wheat from the chaff. Mashable has more on the San Francisco over-celebrating.
20 Logos We Love Thousands of logos compete for our attention every day. While we may not always consciously recognize their importance, when a change is made to the logo of a brand we love, collective protest is often the result. In a much-publicized case a couple of years ago, Gap unveiled a new logo that was widely maligned. More recently, the University of California introduced a logo that represented a stylistic shift from the previous traditional look; the gradient effect on the C quickly became the focus of criticism, even motivating several online petitions calling for a repeal. In both cases, the organizations buckled under public scrutiny and reverted to their original designs.
5 Ways To Be Recognized as A Social Media Influencer Can You Recognize A Social Media Influencer, When You See Them? Well the obvious answer is yes, absolutely you can. Think of some of your favorite Social Media Influencers, why you choose to follow them and how they influence you personally. Although many of the effective principles are paralleled, leading and influencing in the world of social media can sometimes be more difficult than leading/influencing in a traditional leadership/work settings. The social media influencer has to lead purely through relational, cause and content equity. HOW TO: Use Facebook Social Plugins on Your Website This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While many companies' early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point. One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website.
99 Essential Twitter Tools And Applications - Smashing Magazine 99 Essential Twitter Tools And Applications Advertisement If you haven’t heard of Twitter1 by now, you must be living under a rock! It is everywhere, and everyone is using it. To say that the rise of Twitter has been explosive would be an understatement. As a result of this growth, the number of Twitter apps and tools available has become extensive. 4 Digital Alternatives to the Traditional Resume This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Even small business owners need a resume. It serves to provide a summary of professional experience and isn't just used for job searching. Many times, a resume can serve as a way to land a piece of business, speaking gig or board position. So it's important to always have a resume that's ready to go on a moment's notice. Penelope Trunk, chief evangelist and co-founder of Brazen Careerist, a career management tool for young professionals, points out that "a traditional resume is necessarily linear.