background preloader


Facebook Twitter


Tools. Top Players. Social media 101. Semantic Web. WEB SEMANTICA. Web 2.0. EMPRESA 2.0. HERRAMIENTAS ESCRITURA. VISUALIZACION INFORMACION. ANALISIS DE REDES SOCIALES. Semantic technologies. I social media, il sé virtuale e la maledizione dei tempi interessanti. Facciamo un passo indietro: è il 1993, i social media non esistono ancora e siamo agli albori della rete.

I social media, il sé virtuale e la maledizione dei tempi interessanti

Una vignetta di Pete Steiner, diventata poi famosissima (così famosa da meritarsi una pagina tutta per sé su Wikipedia) esce sul New Yorker. Mostra un cane seduto davanti al computer: “su internet, nessuno sa che sei un cane”, recita la didascalia. Nel 2015, ventidue anni dopo, Kaamran Hafeez disegna un’altra vignetta per il New Yorker: due cani chiacchierano osservando il padrone che naviga in rete. The rise of dark social: Everything you need to know. You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords.

The rise of dark social: Everything you need to know

While potentially irksome to social media managers, dark social is somewhat less sinister than the above. It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. Daniela Panosetti. Apocalittico sarà lei. Intervista a Umberto Eco. Assenza di confronto critico, appiattimento sul presente, mancanza di adeguati filtri all’eccesso informativo.

Daniela Panosetti. Apocalittico sarà lei. Intervista a Umberto Eco

I punti critici del web e in generale dell'attuale temperie culturale secondo Umberto Eco. “Apocalittico” sì, ma solo a metà. Un cura infatti c’è: passare dall’indiscriminata presa di parola a una consapevole “presa” di memoria. Una semplice etichetta, persino un po' furba, nata dall'esigenza di trovare una sintesi fulminante a una manciata di saggi su argomenti assai diversi – dai Penauts alla musica di consumo, dal kitsch al linguaggio televisivo – ma tutti in qualche modo dedicati a dare un'inedita dignità di studio all'ormai affermata cultura di massa. A sentire l'autore, che ne ha raccontato più volte la genesi, la felicissima (e cordialmente odiata) formula “Apocalittici e integrati” è frutto di un puro caso. Social Media Marketing Specialists in Lincoln. Lost in the minefield of Social Media?

Social Media Marketing Specialists in Lincoln

Social Media Management is now becoming one of the most in demand services in the digital marketing space. This is because it doesn’t matter whether you sell to businesses or consumers; the individuals you need to contact will likely reside on social networks. Our job is to manage your brand’s presence across one, or multiple platforms to help maximise the return you can achieve from your digital strategy. We will create a Social Media strategy based on your marketing objectives. Social Media Collective. L’efficacité des réseaux sociaux : une infographie TNS Sofres – Pour Les Patrons. La célèbre société française d'enquêtes par sondages TNS Sofres a publié une infographie intitulée "la puissance des réseaux sociaux".

L’efficacité des réseaux sociaux : une infographie TNS Sofres – Pour Les Patrons

L'occasion d'aborder de manière synthétique ce qu'apportent les outils social media à la visibilité d'une marque ou à sa communication. Les réseaux sociaux, évolution ou révolution ? Lorsque les réseaux sociaux sont apparus il y a plus de dix ans puis se sont développés dans la foulée de Facebook, de nombreux observateurs les jugeaient comme de simples gadgets éphémères au service des narcissismes individuels. Il n’en a rien été : les réseaux sociaux se sont depuis imposés à tous les étages d’une société désormais mondialisée (le show-business, les médias, l’entreprise, la politique, etc.). Deux raisons principales à cela : la première, c’est que les réseaux sociaux représentent une évolution logique des technologies d’information du XXème siècle. La Social Newsroom. Siamo social media manager, non social media "cosi". If You Call Yourself A Social Media Expert You’re Probably a Fraud.

I hate people who call themselves a social media expert.

If You Call Yourself A Social Media Expert You’re Probably a Fraud

Or guru. Or ninja. Or any of those other terms. To me that sounds as stupid as someone calling themselves a Facebook expert or a Twitter expert or even an Internet expert. What the heck does that mean? Experts never call themselves experts, so it is a clear sign of a fraud. – @dcborn61. Il dizionario dell’idiota digitale.

Nota introduttiva: Work in progress senza alcuna pretesa di completezza.

Il dizionario dell’idiota digitale.

Anzi, se vuoi partecipare alla stesura di questo dizionario, scrivimi che inserirò le tue voci. AGGIORNAMENTO DEL 2 MARZO! Inserite le seguenti voci: 1! 1! Welcome to Route 21. Web 2.0. Une carte conceptuelle du web social. Social Media: Don't Put an Intern in Charge. 10 Qualities of an Effective Community Manager. As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow.

10 Qualities of an Effective Community Manager

Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message. While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year. But being a quality community manager goes beyond having the knowledge and background to use social media networks. 1. It's no surprise that the person who is acting as a representative of the brand should have strong people skills. 2. 3. 4. 5. 6. Social Media Marketing and Blogging.

Le blog du Modérateur. Social media culture. Writing Content - Step-By-Step Directions. 100 parole per comunicare il sociale: un glossario condiviso. Di Rossella Sobrero Migliorare la conoscenza tra i comunicatori (in particolare coloro che operano nelle imprese e nella PA) e le organizzazioni del Terzo Settore (associazioni di volontariato, di promozione sociale, Fondazioni, Organizzazioni Non Governative, etc.): questo l’obiettivo che si è dato il Gruppo di lavoro Ferpi Sociale nei suoi primi mesi di attività.

100 parole per comunicare il sociale: un glossario condiviso

Perchè tuo cugino sedicenne è uno Strategist migliore di te. 0 Flares Facebook 0 Twitter 0 Google+ 0 LinkedIn 0 inShare3 Pin It Share 0 0 Flares ×

Perchè tuo cugino sedicenne è uno Strategist migliore di te

ShortForm. How to Adopt a Social Media Lifestyle. While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. For those of us working as solopreneurs or small business owners, it may, at times, feel like we are working virtually around the clock so when are we really supposed to tweet, post or blog? I’ll admit creating a social media plan that will stick is like starting an exercise program. You just have to take that leap and do it.

You need to look at it, not as a series of social media tasks that need to be done during the day, but more of a lifestyle change that you need to incorporate into your entire way of thinking. Infographics - Social Networks. Blog Social Media & E-marketing, Médias Sociaux, Référencement, Blog Marketing. Conversation Agent. Customers are going more and more online, and are becoming increasingly demanding. They choose when and where to ask questions, talk about issues and share complaints, blurring the line between Marketing and Customer Service. Social technologies have a way of blurring traditional (and I would add artificial) lines. Is the customer finally in charge? Many brands have already accepted that customers turn to social networks for service and support, and they are listening and responding. - Outils, Conseils et Actualité Social Media. Social Media Training. Liste EN VRAC de réseaux sociaux. We Are Social - agenzia social media / digital PR. Sociale. 5 Ways To Be Recognized as A Social Media Influencer. Can You Recognize A Social Media Influencer, When You See Them? Well the obvious answer is yes, absolutely you can. Think of some of your favorite Social Media Influencers, why you choose to follow them and how they influence you personally. Although many of the effective principles are paralleled, leading and influencing in the world of social media can sometimes be more difficult than leading/influencing in a traditional leadership/work settings.

The social media influencer has to lead purely through relational, cause and content equity. 5 Key Characteristics Every Social Media Community Manager Should Have. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. Comunicazione Generativa - communication matters.