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Transmédia (1/2) : la convergence des contenus

Transmédia (1/2) : la convergence des contenus

http://www.internetactu.net/2011/05/18/transmedia-12-la-convergence-des-contenus/

Related:  Transmedia

4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com - beanstalk - Your Town Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app. Is there anything beyond taking short clips of cats or babies within that timeframe? The folks behind 5secondfilms.com would say six seconds is plenty of time to tell a story. They've been releasing six-minus-one second-length comedy shorts on their site and on their YouTube channel daily since 2008.

Transmedia Storytelling By: Lauren Richardson (@r_lauren13) According to Carri Bugbee, transmedia consists of the technologies and processes that allow connections and interactions between fans, content creators and distributors of video content. Henry Jenkins in his weblog, Confessions of an Aca-Fan, further explores the basics of transmedia with an outline on his blog called “Transmedia Storytelling 101″. Transmedia Storytelling Several years ago, I asked a leading producer of animated features how much creative control his team exerted over the games, toys, comics, and other products that deployed their characters. I was reassured that the distribution company handled all such ancillary materials. I saw the movement of content across media as an enhancement of the creative process. He saw it as a distraction or corruption. This past month, I attended a gathering of top creatives from Hollywood and the games industry, hosted by Electronic Arts; they were discussing how to collaboratively develop content that would play well across media.

What Audiences Want: Possible Futures for Storytelling + Share this Download the study report for The Future of Storytelling: Phase 1.Update: the report for Phase 2 is now available. Earlier this year, Latitude set out to understand audiences’ evolving expectations around their everyday content experiences—with TV shows, movies, books, plot-driven video games, news, and even advertising. We began by speaking with leaders in the emerging “transmedia” space to investigate the challenges and the opportunities that today’s storytellers are encountering.

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. ‘s insight: Crossmedia or Transmedia or ???? - does a common language exist? - Transmedia Resources DRAFT - August 16, 2011 What's in a name? Well, apparently, a lot, depending on whom you talk to and on what day and about what project.... Such is a major issue right now with Transmedia and related projects; trying to find a common language. Here are a few articles and ideas on the general subject of trying to identify different type of projects. Sometimes I only list a specific article, but all of these wonderful people have written multiple times on the transmedia subject and I encourage you to chase down even more of their work.

The Hyp Replacement: Multimedia Storytelling On Twitter, Tumblr, Blogspot and YouTube Social media has changed the face of storytelling. Characters, real and fictional, tell their stories in 140 characters or less on Twitter; filmmakers have found storytelling outlets in YouTube and Vimeo; stories are told on blogs, through all sorts of media from text to photos to news clippings, on Facebook walls and beyond. E.A Marciano, a Brooklyn-based writer, has turned to these channels to tell the story of four Brooklynites in The Hyp Replacement, an experimental literary project told through Twitter, Tumblr, Blogspot and YouTube.

5 Tips for Transmedia Storytelling : Felicia Pride Here’s an excerpt from a great article by Margaret Looney about transmedia storytelling. She mentions pride collaborative and the story innovation event we organized during DC Week. Check it out: Storytelling: Cross-Media, Transmedia, Immersive ... All the Same Thing? I’ve been seeing and thinking recently a lot about the terms: cross-media storytelling transmedia storytelling immersive storytelling distributed storytelling As I read about these terms, they all seem to be talking about roughly the same thing. I figured if anyone knew about the nuances of difference among the terms, it would be Christy Dena, who has focused her doctoral studies on what she describes as “a new form of storytelling & gaming” (which, I believe, she is currently calling “cross-platform” storytelling).

Transmedia Storytelling: Ten Frontiers for the Future of Engagement What is Transmedia Storytelling? Transmedia storytelling involves telling a story across multiple media platforms – including TV shows, movies, graphic novels, books, games, mobile apps, microsites, social networks, online communities and offline events – in a way that each platform explores different aspects of the same storyworld. Media organizations, changemakers, and brands are using transmedia storytelling to create immersive storyworlds that drive participation, action and loyalty. The rise of transmedia storytelling can be attributed to three dynamics around how people create, consume and share stories today. First, people are consuming news and entertainment in byte-sized pieces, on smart phones and tablets, often on-the-go, leading to new opportunities to create cross-platform, location-aware storyworlds. Second, people have access to so much content that they are filtering for out or skimming most of it, except for content they are most passionate about.

Transmedia storytelling "Transmedia" redirects here. For a related process, see Transmediation. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality[1] etc.) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television. The purpose being to not only reach a wider audience by expanding the target market pool, but to expand the narrative itself ([2]). Social Cross Media – What Audiences Want ARCHIVE: Just spotted my old collegues Matt Locke and Frank Boyd launching another series of 360 lab initiatives at the BBC. Not much has changed since the labs of 2000 and earlier, when EXACTLY to the day, six years ago I was presenting slides including those on this post to wannabee cross-media BBC producers. Incidentally I have put a selection of my old and new presentations up as a permanent, growing page here if you get the urge. Think it is important to look back on ones crystal ball gazing to constantly hone future predictive media skills.

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