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Transmédia (1/2) : la convergence des contenus

Transmédia (1/2) : la convergence des contenus

http://www.internetactu.net/2011/05/18/transmedia-12-la-convergence-des-contenus/

Related:  TransmediaStratégie Transmédias

4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com - beanstalk - Your Town Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app. Is there anything beyond taking short clips of cats or babies within that timeframe? The folks behind 5secondfilms.com would say six seconds is plenty of time to tell a story. They've been releasing six-minus-one second-length comedy shorts on their site and on their YouTube channel daily since 2008.

The Transmedia Approach Integration is chaos. With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees. Furthermore, when Kellogg wrote the textbook on marketing integration years ago, I know that what they describe in their scenario planning was not what marketers are attempting to pass off as an integrated marketing plan. Today, 'Integrated Marketing' is defined as a multi-channel plan using the same message across all channels.

Tools of attraction: creating multimedia content for games and TV shows The traditional processes behind TV programme–making are breaking down. Illustration: Brett Ryder Storytelling has always been at the heart of the best media, be it a TV show, a documentary or a game, and there is no doubt that with the expanding choice of technology – from smart mobile phones and tablets to TV sets that have internet connections – we are seeing an ever–increasing convergence of storytelling on different platforms. But as this convergence develops, one of the key questions now confronting the media industry is this: who's in control of this explosion in creativity? The answer might seem obvious. Transmedia Storytelling By: Lauren Richardson (@r_lauren13) According to Carri Bugbee, transmedia consists of the technologies and processes that allow connections and interactions between fans, content creators and distributors of video content. Henry Jenkins in his weblog, Confessions of an Aca-Fan, further explores the basics of transmedia with an outline on his blog called “Transmedia Storytelling 101″.

Transmedia Storytelling Several years ago, I asked a leading producer of animated features how much creative control his team exerted over the games, toys, comics, and other products that deployed their characters. I was reassured that the distribution company handled all such ancillary materials. I saw the movement of content across media as an enhancement of the creative process. He saw it as a distraction or corruption. This past month, I attended a gathering of top creatives from Hollywood and the games industry, hosted by Electronic Arts; they were discussing how to collaboratively develop content that would play well across media. What Audiences Want: Possible Futures for Storytelling + Share this Download the study report for The Future of Storytelling: Phase 1.Update: the report for Phase 2 is now available. Earlier this year, Latitude set out to understand audiences’ evolving expectations around their everyday content experiences—with TV shows, movies, books, plot-driven video games, news, and even advertising. We began by speaking with leaders in the emerging “transmedia” space to investigate the challenges and the opportunities that today’s storytellers are encountering.

Hierarchy of Consumer Social Needs In a shameless gaming of social media I’m going to start with my key graphic. If you read nothing else, this is what you need to know: Figure 1: Hierarchy of Consumer Social Needs Figure 1 presents my Hierarchy of Consumer Social Needs. Cautionary Tales in Transmedia Storytelling One of the greatest challenges in transmedia game development is crafting a believable story universe that persists across multiple media without tricking or endangering the game’s players. In her SXSW presentation on the ethics of transmedia storytelling, Andrea Phillips recounted a number of cautionary tales from the genre’s history in order to illuminate best practices in transmedia production. By Brandie Minchew, ARGNet

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. ‘s insight: Crossmedia or Transmedia or ???? - does a common language exist? - Transmedia Resources DRAFT - August 16, 2011 What's in a name? Well, apparently, a lot, depending on whom you talk to and on what day and about what project.... Such is a major issue right now with Transmedia and related projects; trying to find a common language. Here are a few articles and ideas on the general subject of trying to identify different type of projects. Sometimes I only list a specific article, but all of these wonderful people have written multiple times on the transmedia subject and I encourage you to chase down even more of their work.

The Hyp Replacement: Multimedia Storytelling On Twitter, Tumblr, Blogspot and YouTube Social media has changed the face of storytelling. Characters, real and fictional, tell their stories in 140 characters or less on Twitter; filmmakers have found storytelling outlets in YouTube and Vimeo; stories are told on blogs, through all sorts of media from text to photos to news clippings, on Facebook walls and beyond. E.A Marciano, a Brooklyn-based writer, has turned to these channels to tell the story of four Brooklynites in The Hyp Replacement, an experimental literary project told through Twitter, Tumblr, Blogspot and YouTube.

kdmcBerkeley Digital Media Training Picking the Right Media for a Story - kdmcBerkeley Digital Media Training Tutorial: Picking the Right Media for a Story Introduction One of the toughest decisions a multimedia reporter must make is what type of media would best be used to tell a particular story. Should you shoot it in video? Would a photo camera and audio recorder to create a photo slideshow be better? Is this just a text story with a photo?

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