http://mashable.com/2012/06/26/marketers-failing-twitter-study/#2xpZCHCQAZkd
HELLO … KITTY! Kids play? No Way! $5bn powerbrand During my holiday in Rome last week, I walked into a Hello Kitty store, hunting for some nice items for my 2 daughters. You step into this kind of store thinking, ‘oh well they like this stuff, so maybe I’ll find something’. But there it hit me! Hello Kitty is no less impressive than Disney , come to think of it. I’d walk into a Disney Store with exactly the same idea: to walk away with something from this store is guaranteed success for my kids. This is how you stop social media shiny object syndrome by Jason Keath on Aug 27, 2012 Social media is fast. We’re talking what’s hot this week might be old news next week fast. New social networks, tools, software, and strategies pop up in our inbox, newsfeed, and Twitter stream constantly. Personal Branding 101: How to Discover and Create Your Brand Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog. In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks.
The Selfie Syndrome Infographic: The Selfie Syndrome – How Social Media Is Making Us Narcissistic Website BestComputerScienceSchools.net has recently published an infographic titled “Selfie Syndrome – How Social Media is Making Us Narcissistic”. This infographic outlines the ways in which our current social media culture and habits indicate a narcissistic pattern where everything you do has a self-fulfilling purpose. I HATE hospitals! Don’t you? Let’s change that experience … Experience branding and experience thinking can help deliver a radically different impact on consumer/user lives. In all kinds of categories and industries… Let me give a somewhat odd example today: the hospital ! A hospital is a place that everyone fears. Isn’t that strange?
Social Media Is Becoming A Pressure Cooker That’s About To Explode The social media industry is nothing like anything we’ve ever seen online before. Outside of high school and Hollywood, nothing else can compare to the pressures associated with “being popular.” This unique element affects speakers, authors, social media agencies and even the person looking for work. Between Klout scores and the size of your community of likes and followers, the pressures have become daunting for some.
Thinslicing as selection technique for social media. Are the slices getting thinner? Consumers these days get exposed to an average of 3000 to 5000 brand messages a day , in various shapes and forms. They are looking at lots of “screens” containing these, whether a TV, a magazine, an iPad, a mobile phone, a billboard. And guess what, more and more, they are looking at multiple screens at once (sitting in front of the tv while surfing the net on an iPad). That begs the question: how do consumers cope with all of that ?
Western Brands are Winning Fans on Chinese Twitter, Weibo Since both Facebook and Twitter won’t make it over China’s Great Fire Wall, there are social networking platforms that are very similar to Facebook and Twitter in China. RenRen is the Facebook of China, and Weibo is the Twitter of China. Weibo isn’t only popular within China, it is on also very popular with the Chinese population across the globe. 8 Surprising New Instagram Statistics to Get the Most out of the Picture Social Network 2.3K Flares Filament.io 2.3K Flares × While just a little over turning 3 years old, Instagram has made huge strides in social media. With over 150 million users on the platform, 16 billion photos shared, and 1 billion likes happening each day, the photo-sharing and editing platform is one of the most engaging channels on social media. Instagram has some pretty different functionalities in comparison to other social media sites and is fundamentally based on being able to simply upload and share beautiful images instantly.
Marketers, get ready for Generation Z! Marketers, get ready for Generation Z! While Generation Y has been in the picture for a long time, we might have forgotten there’s already another Generation on the market that creates a challenge for marketers to engage with: Gen Z. Unlike Gen Y, Gen Z are kids born into recession and never knew a world without the Internet. A new global study, entitled “A New Definition of Childhood by The Marketing Store Worldwide,” looks in detail at the habits and attitudes of children aged 6 to 12 years old from 12 countries. The overall findings from this study indicate that brands have to be more transparent, more authentic, and more open to negotiation than ever before in order to connect with Gen Z. They will also have to demonstrate value and purpose much more specifically than they have previously managed.