background preloader

10 Laws of Social Media Marketing

10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. 1. 2. 3. 4. 5. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. 6. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience. 7. 8. 9. 10. For reprints and licensing questions, click here. Entrepreneur Event Series Discover solutions to power your business growth.

Social Media Marketing Basics – The Starter Guide For SMM Managers It’s your first time in Social Media Marketing (SMM) and you feel stiff and not too sure on how to proceed. Or you are a blogger, a solopreneur or a freelance business owner who needs Social Media like bread and oxygen to build a platform and find readers and clients, but you don’t even know where to get started. In any case, you’re lucky. :) I wrote this guide just for you! It covers the basics, so worry not— you’re not going to jump start with a big bag of headaches as an asset. Let’s start with some fundamentals, will you? Preliminaries The objective of Social Media Marketing (SMM) is to attract a user base through Social Media and build a relationship with itSocial Media Marketing takes time and must be scheduled in advance, month after monthSocial Media users don’t appreciate being left hanging for weeks without updates– let them know why you left for a while if you had to and make sure there’s always something for them to do while you’re away. Still not convinced? Good question. Biznik

10 Social Tactics to Get Your Content Seen Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We know that content marketing can generate more leads, but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective. What’s the missing link? It’s time to go back to the basics. The problem may be in your promotion strategy or your lack thereof. Let’s take a look at 10 tactics that are essential to expanding the reach of your content: 1. Before you publish your content, you may want to think about ways that you can make it even more shareable. How to find sources to interview: You’ve probably heard of great platforms such as BuzzSumo or BuzzStream, where you can search for influencers within your industry, but have you ever thought about using HARO? 2. Have you heard of the PAS formula? 3. 4. 5.

Watch out your social media presence to leave competitors behind The growing popularity of social media has made way for the fraudsters who want to spoil the reputation of business organizations. If you too are keen on monitoring your company’s presence on different social media platforms, then this is the blog that will deliver you the desired information. Here, I’ve covered some easy to follow tips that will aid you in analyzing your brand’s visibility on different social networks. So, without further adieu, let’s get going and explore everything about the best tips that can aid you in monitoring your social media presence in an excellent manner. Here are 6 tips for your social media presence to leave competitors behind 1. In order to get a detailed analysis of how your company is faring on all the popular social networks, make sure to check out who exactly is sharing content that is placed on your site. 2. 3. 4. 5. 6. People who are sharing content that mentions you are definitely working towards empowering your brand online. Wrapping Up

8 Ways to Change and Improve Your Marketing Communication How can you develop reach and resonance across social, digital, cross generational or cultural boundaries? How do you build the communication mindset and skillset that helps you inspire the best in yourself, your people and your audience? Developing a message that stands out starts with changing your communication playbook. The goal of a communication playbook is to drive: Reach: Opening the ears, hearts and interest of your audience Resonance: Trust, congruency, purpose Results: Engagement, buy in-the human factor that makes communication work and grow Here are eight ways to change and improve your communication playbook, while building reach, resonance and results. 1. The plethora of information thrown at as before we eat lunch is extraordinary. 2. The size of your company, your bank account, etc., have lost their shine. 3. Your focus is finding the common thread, the shared objectives and values that transcend the noise, the stress and any cultural, general boundaries before you. 4.

The basics: 30 social media marketing tips for beginners I love when I see friends and co-workers hopping aboard and starting to embrace social media as a regular part of their work or personal lives. Because many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. Here is a bevy of tips, plus a bonus “cheat sheet” SlideShare deck. Facebook 1. A fan page is for your company Facebook page; a profile page is for your personal page. 2. 3. 4. 5. 6. 7. 8. 9. 10. Twitter 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Lululemon is a great example of a brand that knows how to retweet, ask questions, engage, and truly show its followers that it cares about each of them and what they have to say. Blogging 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The Purse Blog is unique and visually stimulating with its pictures and posts. Worried you’re going to forget some of these useful tips? A version of this story first appeared on the oneforty blog.

Maximizing Your Facebook Posts Reach Without Spending There is something funky going on with your Facebook Page, isn’t there? You have this great following of people but everything you share and update to this audience on Facebook just isn’t getting through to them. What’s going on? We’ll use this scenario as an example to frame it further: You’ve worked hard and have built a following of 100 people. Facebook limits how many people will see that post. How do you beat this? Foster an Active Community Facebook hasn’t fully handicapped your posts’ reach from getting seen by your audience—you can attain a higher reach if your post is being interacted with. SEE MORE: Social Media Marketing: 4 Important Questions to Ask Use Insights By using the insights tool on your Facebook Page you can see when your users are online. Facebook Video Facebook is currently making a HUGE push for video on it’s own platform. SEE MORE: Video for Business Crash Course Live Posting Find a Cadence Frequency of your posting can kill you “reach”.

How to Use the Power of Hashtags in Your Social Media Marketing Why The 'How-To' Boom In Content Marketing Is Still Growing Trends in content marketing often come and go, especially as rising volumes of competition flood the market with similar types of content and oversaturate their shared readership with variations on the same idea. Sensationalized titles have gone in cycles, with different headline tactics rising and fading in popularity, and different content mediums have similarly risen and faded in popular use. One common content tactic, the “how-to” article—sometimes in image or video form—has been around for years, and its popularity shows no sign of losing momentum. More content creators are using how-to articles as a foundation for their strategy than ever before, and the market shows no signs of oversaturation. So what makes the “how-to” boom so enduringly popular? How-Tos Are Universally Practical The entire purpose of content marketing is to generate material that’s informative—or more specifically, useful—for your given audience. There Are Always More Processes to Describe

5 Video Apps to Boost Your Social Media Reach | RazorSocial Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass. 1. Making promotional video clips that include nice music, visual effects, and images that ‘dance’ at the rhythm of the soundtrack could require a lot of time and excellent video editing skills. Magisto solves this problem by doing all the work for you. The app is so easy to use, you will get amazing results even if the images and clips used are not too engaging. That’s it. 2.

alexhammsocial Let me tell you a story… When I was 18 years old, I decided to take a year off from school. I had just graduated high school, which had not really been an amazing experience from an academic standpoint, and I thought I would try something new for the next year of my life. My parents were generous enough to let me hunker down at home for the year, and I went to the drawing board. The following Fall after I graduated, and all my friends had left for the new lives at college, I got a job, and really started to think about how I was going to spend the next year of my life. I was working 30+ hours per week at a restaurant, trying to get a brand new blog I started off the ground, and in my over flowing amount of “free time”, I would see all the amazing times my friends from high school were having away at college. My mother had mentioned a few weeks earlier to me that a brand new program had opened up not too far from my house – in San Mateo, CA. Via Ives-Arch.com So Ball State it was.

10 Ways Your Brand Can Stand Out on Twitter Bob Cargill | February 25, 2014 | 1 Comment inShare48 Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics. With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. The good news is that it's relatively easy to get up and running on this social media channel. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. To monitor how brands are using Twitter to capture the attention of their constituents, I've compiled a list of more than 500 businesses and brands on the channel, which I regularly scan for ideas and inspiration. 1. Example: DiGiorno Pizza 2. Example: Regus 3. Example: Hyundai 4. Example: New England Patriots

8 LinkedIn Marketing Tips From the Experts Social Media Examiner Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here’s what they had to say. Discover eight LinkedIn marketing tips from the experts. Listen to this article: Listen now: Play in new window | Download #1: Learn Valuable Info From LinkedIn Publisher Stats Melonie Dodaro The new LinkedIn Publisher stats offer amazing insight into not only how many people are viewing each post, but the length of life of each post, reader demographics and the people who engage with your posts. To see your stats, go to the Who’s Viewed Your Posts tab, which is located under Profile in the main navigation under Who’s Viewed Your Profile. See the stats for each Publisher post under the Who’s Viewed Your Posts tab. Click on any post to see a graph that shows the number of views by the last 7 days, 15 days, 30 days, 6 months or 1 year. #2: Invest in LinkedIn Sales Navigator

9 Free GIF Maker Apps for iPhone and Android Did you know that you can make your own animated images with one of the many free GIF maker apps available for your iPhone or Android, and then share them instantly? Animated GIF images have become wildly popular in places on the web like Tumblr and Reddit, but if you’re not too keen on creating them manually (or simply don't know how), you can download one of the many useful free apps to simplify the process and save time. Here’s a list of 9 great and free GIF maker apps you can get started with right away on your iPhone and/or Android. Different Apps with Different GIF Styles It may take a few tries before you find a GIF maker app that you like. The subtle movement of Cinemagram, for example, may be ideal for those looking for the smallest artistic touch on an image.

The 5 Things You Should be Doing on Social Media Every Week... - Tired of posting tons of content but not getting the followers or web traffic you’re looking for? Here are five tips to get started: 1. Follow, Follow, Follow For Instagram, Twitter, and Pinterest, follow fifty new people and find ways to interact with them. 2. Join Facebook and LinkedIn groups that include your target market, and network in the forum part of it. 3. Create and update a list of influencers and competitors–keep this list handy, and add to it each week. 4. Find a weekly Twitter Chat that you can take part in. 5. Without measurements, there can be no hope for improvement. BONUS TIP: Remember to post content that links back to your website AT LEAST once on each platform! Get Our Free Growth Hacking Toolkit All the tools and strategies we use with our clients to grow their followings quickly and strategically with their target market. Comments comments

Related: