Social media marketing Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company, especially on social media platforms. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media. Platforms Main article: Social media Social networking websites Social networking sites act as word of mouth or more accurately, e-word of mouth. Mobile phones Strategies 1. 2.
Social Media Marketing Basics – The Starter Guide For SMM Managers It’s your first time in Social Media Marketing (SMM) and you feel stiff and not too sure on how to proceed. Or you are a blogger, a solopreneur or a freelance business owner who needs Social Media like bread and oxygen to build a platform and find readers and clients, but you don’t even know where to get started. In any case, you’re lucky. :) I wrote this guide just for you! It covers the basics, so worry not— you’re not going to jump start with a big bag of headaches as an asset. Let’s start with some fundamentals, will you? Preliminaries The objective of Social Media Marketing (SMM) is to attract a user base through Social Media and build a relationship with itSocial Media Marketing takes time and must be scheduled in advance, month after monthSocial Media users don’t appreciate being left hanging for weeks without updates– let them know why you left for a while if you had to and make sure there’s always something for them to do while you’re away. Still not convinced? Good question. Biznik
10 Social Tactics to Get Your Content Seen Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. We know that content marketing can generate more leads, but according to Content Marketing Institute, only 30% of marketers consider themselves to be effective. What’s the missing link? It’s time to go back to the basics. The problem may be in your promotion strategy or your lack thereof. Let’s take a look at 10 tactics that are essential to expanding the reach of your content: 1. Before you publish your content, you may want to think about ways that you can make it even more shareable. How to find sources to interview: You’ve probably heard of great platforms such as BuzzSumo or BuzzStream, where you can search for influencers within your industry, but have you ever thought about using HARO? 2. Have you heard of the PAS formula? 3. 4. 5.
Watch out your social media presence to leave competitors behind The growing popularity of social media has made way for the fraudsters who want to spoil the reputation of business organizations. If you too are keen on monitoring your company’s presence on different social media platforms, then this is the blog that will deliver you the desired information. Here, I’ve covered some easy to follow tips that will aid you in analyzing your brand’s visibility on different social networks. So, without further adieu, let’s get going and explore everything about the best tips that can aid you in monitoring your social media presence in an excellent manner. Here are 6 tips for your social media presence to leave competitors behind 1. In order to get a detailed analysis of how your company is faring on all the popular social networks, make sure to check out who exactly is sharing content that is placed on your site. 2. 3. 4. 5. 6. People who are sharing content that mentions you are definitely working towards empowering your brand online. Wrapping Up
Why Every Local Business Needs a Mobile Website A guest blog post by Lukas Pleva. Business owners should care about data, so let’s start with a few eye-opening statistics to show why mobile websites matter. According to a Localeze study conducted in December 2011, 61% of smartphone users search for local information on the go. A total of 52% of local search clicks result in calls, and between January 2011 and January 2012, mobile access to the Internet doubled. That’s a lot of people using their phones to search for local businesses! Despite the increasing use in mobiles, however, “93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices or smartphones,” according to an analysis conducted by the smart folks over at BIA/Kelsey. Think about that for a second. Let’s talk about some ways to fix that. How Does a Mobile Website Differ From a Desktop Website? First, let's define a mobile website. Why is it adapted? Let’s use Pizza Hut's site as an example. The difference is clear. 1. 1. 2. 3.
Social Media Marketing: How to Use Social Media for Marketing Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Social Media Marketing 101: What Is Social Media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence. With these tips, you can begin developing your own social media marketing expert plan.
The basics: 30 social media marketing tips for beginners I love when I see friends and co-workers hopping aboard and starting to embrace social media as a regular part of their work or personal lives. Because many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. Here is a bevy of tips, plus a bonus “cheat sheet” SlideShare deck. Facebook 1. A fan page is for your company Facebook page; a profile page is for your personal page. 2. 3. 4. 5. 6. 7. 8. 9. 10. Twitter 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Lululemon is a great example of a brand that knows how to retweet, ask questions, engage, and truly show its followers that it cares about each of them and what they have to say. Blogging 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The Purse Blog is unique and visually stimulating with its pictures and posts. Worried you’re going to forget some of these useful tips? A version of this story first appeared on the oneforty blog.
Maximizing Your Facebook Posts Reach Without Spending There is something funky going on with your Facebook Page, isn’t there? You have this great following of people but everything you share and update to this audience on Facebook just isn’t getting through to them. What’s going on? We’ll use this scenario as an example to frame it further: You’ve worked hard and have built a following of 100 people. Facebook limits how many people will see that post. How do you beat this? Foster an Active Community Facebook hasn’t fully handicapped your posts’ reach from getting seen by your audience—you can attain a higher reach if your post is being interacted with. SEE MORE: Social Media Marketing: 4 Important Questions to Ask Use Insights By using the insights tool on your Facebook Page you can see when your users are online. Facebook Video Facebook is currently making a HUGE push for video on it’s own platform. SEE MORE: Video for Business Crash Course Live Posting Find a Cadence Frequency of your posting can kill you “reach”.
How to Use the Power of Hashtags in Your Social Media Marketing How the New Google+ Local Tab Could Influence Local SEO - US Business News Story But to do so you'll need to do more than simply sign up for a Google Places for Business listing. There are specific actions to take in order to maximize the local search engine optimization (SEO) benefits of the new Google+ Local for your website. Here's a few to consider: Claim both your old Google Pages listing (if you haven't already) and your new Google+ Local page. Link to your new Google+ Local page from your website. Set up your Google+ account. One of the biggest benefits to this transition will be the enhanced social sharing features available within the Google+ platform. Contact all Gmail users on your email lists. Move forward with traditional local SEO best practices.
20 Social Media Marketing Tips From the Pros : Social Media Examiner Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they’re getting results with social media marketing today. Here’s what they had to say. Get 20 social media tips from the pros. #1: Mine Twitter to Grow Your Audience Mark Schaefer While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this. Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Use Twellow to find and follow targeted users in any category. There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. Use specialized Twitter search prompts. #2: Analyze Past Content to Improve Posts Neal Schaffer #3: Optimize Visual Content with Links Donna Moritz
5 Video Apps to Boost Your Social Media Reach | RazorSocial Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass. 1. Making promotional video clips that include nice music, visual effects, and images that ‘dance’ at the rhythm of the soundtrack could require a lot of time and excellent video editing skills. Magisto solves this problem by doing all the work for you. The app is so easy to use, you will get amazing results even if the images and clips used are not too engaging. That’s it. 2.
alexhammsocial Let me tell you a story… When I was 18 years old, I decided to take a year off from school. I had just graduated high school, which had not really been an amazing experience from an academic standpoint, and I thought I would try something new for the next year of my life. My parents were generous enough to let me hunker down at home for the year, and I went to the drawing board. The following Fall after I graduated, and all my friends had left for the new lives at college, I got a job, and really started to think about how I was going to spend the next year of my life. I was working 30+ hours per week at a restaurant, trying to get a brand new blog I started off the ground, and in my over flowing amount of “free time”, I would see all the amazing times my friends from high school were having away at college. My mother had mentioned a few weeks earlier to me that a brand new program had opened up not too far from my house – in San Mateo, CA. Via Ives-Arch.com So Ball State it was.
10 Ways Your Brand Can Stand Out on Twitter Bob Cargill | February 25, 2014 | 1 Comment inShare48 Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics. With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. The good news is that it's relatively easy to get up and running on this social media channel. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. To monitor how brands are using Twitter to capture the attention of their constituents, I've compiled a list of more than 500 businesses and brands on the channel, which I regularly scan for ideas and inspiration. 1. Example: DiGiorno Pizza 2. Example: Regus 3. Example: Hyundai 4. Example: New England Patriots