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10 Laws of Social Media Marketing

10 Laws of Social Media Marketing
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. 1. 2. 3. 4. 5. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. 6. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience. 7. 8. 9. 10. For reprints and licensing questions, click here. Entrepreneur Event Series Discover solutions to power your business growth.

Watch out your social media presence to leave competitors behind The growing popularity of social media has made way for the fraudsters who want to spoil the reputation of business organizations. If you too are keen on monitoring your company’s presence on different social media platforms, then this is the blog that will deliver you the desired information. Here, I’ve covered some easy to follow tips that will aid you in analyzing your brand’s visibility on different social networks. So, without further adieu, let’s get going and explore everything about the best tips that can aid you in monitoring your social media presence in an excellent manner. Here are 6 tips for your social media presence to leave competitors behind 1. In order to get a detailed analysis of how your company is faring on all the popular social networks, make sure to check out who exactly is sharing content that is placed on your site. 2. 3. 4. 5. 6. People who are sharing content that mentions you are definitely working towards empowering your brand online. Wrapping Up

Why Every Local Business Needs a Mobile Website A guest blog post by Lukas Pleva. Business owners should care about data, so let’s start with a few eye-opening statistics to show why mobile websites matter. According to a Localeze study conducted in December 2011, 61% of smartphone users search for local information on the go. A total of 52% of local search clicks result in calls, and between January 2011 and January 2012, mobile access to the Internet doubled. That’s a lot of people using their phones to search for local businesses! Despite the increasing use in mobiles, however, “93.3% of SMB websites are not mobile-compatible and will not render successfully on mobile devices or smartphones,” according to an analysis conducted by the smart folks over at BIA/Kelsey. Think about that for a second. Let’s talk about some ways to fix that. How Does a Mobile Website Differ From a Desktop Website? First, let's define a mobile website. Why is it adapted? Let’s use Pizza Hut's site as an example. The difference is clear. 1. 1. 2. 3.

How to Use the Power of Hashtags in Your Social Media Marketing How the New Google+ Local Tab Could Influence Local SEO - US Business News Story But to do so you'll need to do more than simply sign up for a Google Places for Business listing. There are specific actions to take in order to maximize the local search engine optimization (SEO) benefits of the new Google+ Local for your website. Here's a few to consider: Claim both your old Google Pages listing (if you haven't already) and your new Google+ Local page. Link to your new Google+ Local page from your website. Set up your Google+ account. One of the biggest benefits to this transition will be the enhanced social sharing features available within the Google+ platform. Contact all Gmail users on your email lists. Move forward with traditional local SEO best practices.

10 Ways Your Brand Can Stand Out on Twitter Bob Cargill | February 25, 2014 | 1 Comment inShare48 Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an eye on what others are doing on the channel is an excellent way to learn the latest strategies and tactics. With more than 241 million active users on Twitter, more and more brands are realizing that establishing a presence there is no longer an option. The good news is that it's relatively easy to get up and running on this social media channel. Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. To monitor how brands are using Twitter to capture the attention of their constituents, I've compiled a list of more than 500 businesses and brands on the channel, which I regularly scan for ideas and inspiration. 1. Example: DiGiorno Pizza 2. Example: Regus 3. Example: Hyundai 4. Example: New England Patriots

How to Create a Social Media Marketing Schedule It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts. Why have you joined the social media world? Some social networkers are there for purely egotistical reasons. Others join because they feel they must. The real motivation for any business social networker is connection: You should want to connect with like-minded people who can help your business and whose businesses you can assist. But making such strong, real connections takes time, effort and thoughtfulness. Some social networkers are the worst of both worlds: They don’t post to their blog or text their friends or colleagues for weeks at a time. Whether your company is a one-person business or a large organization, your commitment to social networking should be consistent, compelling and informative. Being a social media maniac isn’t the right persona either. The key is to strike a balance somewhere in the middle. Weekly or on Weekends

How To Write Killer Social Media Marketing Copy Amplify your content with social share buttons that drive reader engagement. As much as we complain about clickbait, we absolutely cannot resist some of the more eye-catching post titles and descriptions such as “This Woman Filmed A Fake Audition To Highlight A Very Real Problem In Hollywood” and “Churches, Organized Crime, And The NFL Are Pretty Similar When It Comes To One Thing.” I mean, what harm does it really do to simply click the link? Smart social media marketers know how to do this well, such that readers almost feel compelled to learn more. Fortunately, there’s no shame in it and, in fact, if you want to be successful at social media, you may even need to mimic some of these tactics in order to craft shareworthy posts to publish on social media. For a bit of guidance, we turned to entrepreneurs and proud members of the Young Entrepreneur Council (YEC), who provided 12 responses to the following query: 1. 2. Kelcy Pegler, Jr. knows authenticity is key. 3. 4. 5. 6. 7. 8. 9. 10.

Facebook may not be for YOUR business Blog Series: Small Business Marketing (Introduction) » Magnetude Consulting | Magnetude Consulting Monday, May 19, 2014 If you’re a small tech business and you’ve been around for more than a few years, you must be doing something right. Most likely you’ve done a good job creating a product or service that a specific target market wants or needs. But many small businesses aspire to grow beyond the means of their current size, and this requires leveraging more targeted sales efforts and engaging in a formalized marketing plan. Many of the small business owners we have conversations with have done some marketing. Perhaps they’ve hired a writing and design firm to develop collateral for a trade show. Magnetude works with exactly these types of companies, helping them assess their current environments and map their business goals and resources to prioritize their marketing efforts. Social MediaContent MarketingWebinarsSearch Engine Marketing (SEM)Media RelationsInfluencer RelationsSurveys and DataThought LeadershipEmail MarketingMarketing Automation « Go Back

4 Ways to Increase Your Facebook Page Visibility Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility. UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. #1: Train Your Audience to Watch for Your Content You want to make sure you are delivering good content so that your audience won’t want to miss a thing. When you are delivering good content, interacting and building a community, your fans will come to your page on their own when they haven’t seen your posts. Your fans will come find you if you are delivering good content. But then what? #2: Educate Your Audience to Highlight Your Stories in Their News Feed The good news is that Facebook pages are showing up in the news feed.

The Shifting Social Media Landscape in 3 Infographics | Hire outstanding creative freelancers remotely Ritika Puri Design Thinking If you’re reading this blog, you already know that social media is critical to online marketing. It’s unfathomable to imagine a world where you can’t share information at a moments’ notice, see what your friends are up to in a consolidated newsfeed, and build relationships through something as subtle as a ‘like’ button. What does this (dramatically different) landscape mean for brands that are looking to reach new audiences and build critical customer relationships? 1. Paths to sales are complex. 2. “Why aren’t my users engaging with my brand on social media?!” 3. When we talk about social media, we tend to focus on the things that make us excited as marketers — brand engagement, sharing, customer communication. Your Thoughts It’s an understatement to say that social media is nuanced, complex, and ever-evolving. Trackback from your site.

Forget Reading! Web Content Is Meant To Be Skimmed There are a lot of different schools of thought on how to develop website content that is “just right” for search engines and customers alike. Everyone has his or her own idea of what the perfect amount of content is. Unfortunately, we still hear people saying that any content is too much! The argument goes something like this: “People don’t read, they just look at the pretty pretty pictures.” So, which audience are you going to disenfranchise with (or without) your content? Reading online isn't like reading a book. Fortunately, you don’t have to disenfranchise any. When you create content designed to be skimmed, you’ll find that you are, essentially, providing content for each type of audience. Let’s look at these three types of readers and how skimmable content is good for them each. Content? Non-readers don’t have much use for lengthy text. Non-readers generally navigate by looking at pictures and links until they find what they are looking for. It’s Elementary, My Dear Reader

#CEO #CMO, 3 Steps to Turn the Little Hashtags into a Powerful Tool As CEOs and CMOs, you are definitely familiar with those little hashtags that appears everywhere, some of which might be #yourcompany. As a graduate student in Northwestern University Medill School’s Integrated Marketing CommunicationsProgram, I have put my emphasis on leveraging social media to boost brands and have found two articles that are of interest to CEOs and CMOs who are willing to better understand the powerful hashtags for their brands. In his article How to Use Hashtags to Increase Your Social Media Presence, Warren Knight indicated that hashtags, when being used strategically, can create huge popularity around your brand. Tweets with hashtags could double engagement rate. You could use hashtags at various occasions like sales promotions, special offers or educate others of your brand, but you have to make the hashtags you use concise and unique. After reviewing these 2 articles, here are 3 actions CEOs and CMOs should consider taking:

Link Building Means Earning "Hard Links" Not "Easy Links" For ages, Google has encouraged people to build links in order to rank well. But in the wake of the Google Penguin Update, it’s become painfully clear to me how many people have failed to understand the inherent quality links part of that link building message. Consider this a wake-up call. Yes, you want links, but links that are hard to get, that take effort to obtain, that you’ve somehow earned, not “easy links.” Yesterday, at our SMX Advanced show, I went on a rant about this. Consider this article the tamer, more coherent version of my rant. You Want Links Meant For Humans, Not Google A comment last month here on Search Engine Land articles really drove this point home with me. I wouldn’t submit to directories just because they’re directories. There were even more types of links listed that I didn’t address. Avoid any link building activity where the only reason you’re doing the activity is purely to build links for search engine rankings. I’ve bolded the key part. I Blame Google!