Social media marketing Use of social media platforms and websites to promote a product or service A video as part of Wikipedia's Instagram campaign in Nigeria. Notice the square aspect ratio and rapid fire of information to capture attention. Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. Platforms Social networking websites Mobile phones Social media apps on a smartphone More than three billion people in the world are active on the Internet.
8 Ways to Change and Improve Your Marketing Communication How can you develop reach and resonance across social, digital, cross generational or cultural boundaries? How do you build the communication mindset and skillset that helps you inspire the best in yourself, your people and your audience? Developing a message that stands out starts with changing your communication playbook. The goal of a communication playbook is to drive: Reach: Opening the ears, hearts and interest of your audience Resonance: Trust, congruency, purpose Results: Engagement, buy in-the human factor that makes communication work and grow Here are eight ways to change and improve your communication playbook, while building reach, resonance and results. 1. The plethora of information thrown at as before we eat lunch is extraordinary. 2. The size of your company, your bank account, etc., have lost their shine. 3. Your focus is finding the common thread, the shared objectives and values that transcend the noise, the stress and any cultural, general boundaries before you. 4.
Social Media Marketing: How to Use Social Media for Marketing Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Social Media Marketing 101: What Is Social Media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business's social presence. With these tips, you can begin developing your own social media marketing expert plan.
Why The 'How-To' Boom In Content Marketing Is Still Growing Trends in content marketing often come and go, especially as rising volumes of competition flood the market with similar types of content and oversaturate their shared readership with variations on the same idea. Sensationalized titles have gone in cycles, with different headline tactics rising and fading in popularity, and different content mediums have similarly risen and faded in popular use. One common content tactic, the “how-to” article—sometimes in image or video form—has been around for years, and its popularity shows no sign of losing momentum. More content creators are using how-to articles as a foundation for their strategy than ever before, and the market shows no signs of oversaturation. So what makes the “how-to” boom so enduringly popular? How-Tos Are Universally Practical The entire purpose of content marketing is to generate material that’s informative—or more specifically, useful—for your given audience. There Are Always More Processes to Describe
20 Social Media Marketing Tips From the Pros : Social Media Examiner Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they’re getting results with social media marketing today. Here’s what they had to say. Get 20 social media tips from the pros. #1: Mine Twitter to Grow Your Audience Mark Schaefer While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this. Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Use Twellow to find and follow targeted users in any category. There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. Use specialized Twitter search prompts. #2: Analyze Past Content to Improve Posts Neal Schaffer #3: Optimize Visual Content with Links Donna Moritz
8 LinkedIn Marketing Tips From the Experts Social Media Examiner Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? LinkedIn is one of the most effective platforms for expanding your reach and improving your business results. Here’s what they had to say. Discover eight LinkedIn marketing tips from the experts. Listen to this article: Listen now: Play in new window | Download #1: Learn Valuable Info From LinkedIn Publisher Stats Melonie Dodaro The new LinkedIn Publisher stats offer amazing insight into not only how many people are viewing each post, but the length of life of each post, reader demographics and the people who engage with your posts. To see your stats, go to the Who’s Viewed Your Posts tab, which is located under Profile in the main navigation under Who’s Viewed Your Profile. See the stats for each Publisher post under the Who’s Viewed Your Posts tab. Click on any post to see a graph that shows the number of views by the last 7 days, 15 days, 30 days, 6 months or 1 year. #2: Invest in LinkedIn Sales Navigator
Social Media Marketing Podcast helps your business thrive with social media by Michael Stelzner, Social Media Examiner UGG Boots, Mason Jars & Other Trends That Marketing Made You Like Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. I swoon over Christian Louboutin's red-soled shoes, pay more for the shampoo that claims it will make my hair 10X stronger than the leading competitor, and crave anything that comes out of a food truck ... simply because it came out of a food truck. Many of my purchasing decisions are fueled by marketing initiatives -- and rather than allow that to make me bitter, I embrace it. To help illustrate what I'm talking about more clearly, I've detailed a list of five things marketing made me (and maybe you) like and the valuable lessons we can learned from their success. 1) UGG Boots According to a 2013 study by Bizrate Insights, more than a quarter of American women own a pair of UGG boots.
Social Media: The Free Beginner's Guide from Moz Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. There are tons of opportunities to add value—even to delight! If you ever find yourself in a bind, your advocates will help remind the rest of the world who they're rooting for. Relationships Feedback
Defining the Competitive Edge for Your B2B Content Marketing No content marketing effort can really begin until you understand what makes your business different and worthy of attention. After all, content marketing is a way for your brand to articulate and spread a message meant to provide value, as well as inspire action and conversation around your products and services. If you don’t have a rock-solid understanding of what your unique offerings are and (to put it bluntly) why anyone should care, then investing time and energy into spreading your message will be an exercise in futility. This article will highlight four key exercises (Golden Circle, Elevator Pitch, Minimum Viable Personality and Customer Empathy Map) that will help you zero in on a consistent and compelling message to inform your content marketing efforts down the road. Recommended for YouWebcast: 15 Tactics to Build A High-Converting and Dynamic Brand “Why Should I Care?” They can best be expressed in that deceptively simple four word question… “Why should I care?” The Golden Circle
Social Media Marketing News & Topics Social Media Marketing When Ordinary People Achieve Unexpected Success More from Entrepreneur Network Hate Icky Marketing? Tupac Died at 25. Spartan Up! Today's Most Read 10 Powerful Habits That Will Make You a Millionaire How to Immediately Connect With Anyone How This Pizza Company Grew to Become a Bigger Slice of the Pie 7 Creative Ways Regular People Made $1 Million The KIND Founder's 10 Tenets of Entrepreneurship Facebook's 5 New Emoji 'Reactions' Are Coming Soon. Kim Lachance Shandrow 2 min read Most Popular 7 Ways to Build a Million-Dollar Brand 14 Power Facebook Tips to Build Your Brand and Business 3 Millennial Marketing Tips From Taylor Swift You Don't Need Much Cash to Implement These 5 Essential Marketing Strategies 10 Laws of Social Media Marketing News and Articles About Social Media Marketing Wines Why the American Wine Industry Needs a Shakeup The U.S. is the world's dominant wine producer and consumer. Tracy Byrnes Twitter Are You Famous Enough to Not See Twitter Ads? Online Marketing
The Impact Of Artificial Intelligence On Inbound Marketing One day, my husband and I were doing what many married couples do – having an argument. In the heat of the debate over a very serious topic – which Starbuck’s drink is most popular (such an important issue, right?). Rather than drawing out the argument any further, I settled things quickly by reaching out to our trusted advisor (A.K.A. Google). Upon a quick search, the answer to the question was presented in the search results (in case you’re curious, the most popular drink varies by region). In a sense, Google’s ability to instantly resolve an argument is a good thing. What Is Artificial Intelligence (AI)? Artificial intelligence (AI) is the use of computer systems to mimic human decision making, problem solving and reasoning. How Does AI Impact Inbound Marketing? Recommended for YouWebcast: Answers to the Top 10 Email Marketing Questions AI Evolves Inbound Marketing Technology Google’s AI Investments & Inbound Marketing AI Is Only As Good As The Data Mined Performance Will Improve With AI
A brief insight into facebook marketing - infographic : socialmedia Comparing the ROI of Content Marketing and Native Advertising Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they’d rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck? To answer this question, we at Fractl, a content marketing firm, collaborated with Moz to survey over 30 agencies specializing in content marketing about content formats and the metrics they use to track ROI. And I’ll get to what we found, below. But first, let’s remind ourselves how each approach is different, and what each approach aims to do. Content marketing agencies produce campaigns for brands (this is an example) and then pitch these to multiple top-tier publishers for coverage. We took a data-driven approach to compare the efficacy of native advertising versus content marketing. How much does this cost?