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The 5 Minute Guide To Cheap Startup Advertising

The 5 Minute Guide To Cheap Startup Advertising
The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address.

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Your Traffic Sources Have a Half-Life If you're trying to grow your startup you've come to the right place. Get my 170-page ebook on how to grow a startup and join thousands of self-funded entrepreneurs by subscribing to my newsletter at right. Photo by ToastyKen “Marketing sources have a half-life.” I read this quote a few weeks ago. Tough sacrifices entrepreneurs must make Every entrepreneur starts out with big dreams and excitement. As an entrepreneur, you control your own destiny, and with the right ideas, the right skillset and unflinching dedication, you can build wealth or establish an enterprise to serve as your legacy. This is the bright side of entrepreneurship, but unfortunately, there’s also a darker side.

Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks Everywhere you turn, there’s an endless list of marketing tactics for expanding your business: 7 best practices for this, 14 ways to get more of that, how to accomplish something while sleeping. We have 50-bajillion ways to get our stuff shared on Pinterest, Facebook, or Twitter. Well that’s as dandy as a June bug on a summer’s day. But what about us B2B folks? Where’s the love?

Marketing, startups and the importance of achieving a lot with a little (for startups) « The Equity Kicker Over the weekend I was talking with an early stage VC about how much traction he likes to see in a company before he invests (answer: enough to have some confidence that the product works, the go to market works and there is some demand). Subsequently I was thinking through how companies would get themselves to that stage without needing the sort of funding he provides. There are a number of answers of course, including true seed stage friends and family and angel funding, but the most important answer to to find a way to achieve a lot with a little. This morning I have been reading through Fred Wilson’s three recent posts on marketing and the responses from Alan Patrick and randfish of seoMOZ which discuss the pitfalls, benefits and likely trends in marketing spending at startups and I have been thinking back to my conversation of the weekend.

What is Unbounce? Designed with Conversion in Mind Unbounce empowers marketers to act independently from technical teams, improving their efficiency and their ability to generate sales. Produce high-converting landing pages without dealing with I.T. bottlenecks. Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers.

Expert Advice: 8 Tips for Creating or Acquiring Great eLearning Content In Start Your Own eLearning or Training Business, the Staff of Entrepreneur Media, Inc. explain how to create a successful distance learning business from the ground up. In this book, you'll find information on all the steps you need to start and run a distance learning business. In this edited excerpt, the authors offer some tips to help you create content that keeps your students interested. With an eLearning business, you can either create your own content or buy it. In either case, it has to be relevant to the learner.

Upworthy: How To Create A Fast-Growing Media Company Upworthy Upworthy's internal monthly uniques since launch. Before he started Upworthy, Pariser worked for a digital, political publication, MoveOn. He and his co-founder, The Onion's former Managing Editor, Peter Koechley, thought the upcoming election would drive traffic to Upworthy. But people weren't sharing much of Upworthy's political content, so the pair ditched that angle and broadened the site's coverage. "We thought, 'Ok, it's an election year, people are going to be really interested in politics and the campaign, and we'll get a leg up that way,'" Pariser says.

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