4 Tips For Gamifying Your Tired Marketing Plan Darren Steele is the strategic director of Mindspace, and co-author of the gamification book, “I’ll Eat this Cricket for a Cricket Badge.” Darren can be reached at darren@mindspace.net. The hype around gamification is fairly new, but the idea has been around for some time. In fact, badges and leader boards could be considered the new sweepstakes and loyalty rewards. And gamification is not just for major consumer brands and their tech-savvy 18-to-34-year-old demographic. SEE ALSO: Why Gamification Can’t Be Stopped That said, marketers can't just add a Groupon-style approach to something and think it's gamified. 1. Do you want this to actually feel like a game for your customers or do you want game mechanics buried deep enough that your target may not realize why the experience is so compelling? This might mean starting with an actual branded game on your Facebook page. 2. One place to test this is YouTube. 3. 4.
Designing a good advert For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space. Designing a good advert can mean the difference between success and failure and is worth investing in. Understand your customer Getting to know your customer is vital to designing a successful advert. Related article - Promotional strategy: segmentation Treat the customer with respect - golden rules Most consumers are wary about advertising - they come into contact with it every day, regard it as intrusive and are skeptical of marketing messages. Don't use false or outrageous claims. Attracting attention - how to write a good headline Advertisers get a very brief opportunity to catch the consumer's attention. Intrigue Reaction: 'So what's this all about then?' Emotion Reaction: Stirring feelings or memories Association Identify a problem
Adsense list of tips and tricks online My friends want to learn more about adsense, success stories, trick used by successful publisher etc, make confuse and bookmark some of them is a list that migh be useful for everyone who wanna know more about adsense, here’s the lists I found on the NET: Official Adsense Blog : Inside Adsense, google adsense official blog. Books : Tutorials : Top Paying AdSense Keywords, playing around with keywordsAdsense relevant ad’s, good tip for getting relevant ad’s from google adsense.10 Best WordPress Plugins for Google Adsense, Powerful ways to integrate Google Adsense into WordPress.COMPLETE LIST: AdSense tracking and analysis tools, bunch of tools.Google AdSense: Facts, FAQs and Tools, smashing magazine research.17 WordPress Plugins For AdSense, We’ve gathered 17 WordPress plugins which help you implement, control and overview AdSense ads on your blog.11 Little Known Killer AdSense Tips You Wish You Knew Earlier, tweaking your adsense code.
10 Marketing Lessons for Early-Stage Tech Startups I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error. If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). 1. The truth is that we work in a very small, tight-knit industry and news & plans spread fast. Also be careful about VCs. I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. 2. I think he really learned from this experience: Experience comes from bad judgment. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. 3.
Jason Fried’s Secret To Getting Customers Without Spending A Lot On Advertising [clips] Getting passionate customers without spending heavily on marketing is a theme that comes up a lot in my interviews. I asked Joe, Mixergy’s new editor, to pull these 2 clips from my interview with Jason Fried about how his company, 37signals, does it. (Transcripts below.) For more on this topic, get Jason’s book, Rework, or listen to his full Mixergy interview. Clip 1: The “real secret” Clip 2: How to do it Clip 1: Eventually, we found out that having an audience is a huge benefit to a company. You know, companies have fans, have customers, but having an audience is like the real secret, I think, to making it, especially today, without having to spend a lot of money on advertising. We realized when we launched BaseCamp, in 2004, we had a few thousand people reading our blog, and it was a great place to launch it. From that point on, we realized that that was a great place to announce new things. Clip 2: Andrew: A lot of people are going to hear that and say ‘great.
5 Winning Social Media Campaigns to Learn From Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns. Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web's unique properties like interactivity, community-building, and the ability to specialize local offers. Making a social media campaign work sometimes requires a certain je ne sais quoi. We looked into some successful campaigns from the past year to figure out what they did right and what lessons they can provide. We know we left out some brilliant social media campaigns, especially for niche and small-scale markets. 1. The Campaign: Gap teamed up with popular group-buying site Groupon to offer a nation-wide deal: $50 worth of apparel for just $25. What Worked: The sale marked Groupon's first nation-wide deal with a major brand. Gap's other social media efforts, including deals for Foursquare users, are about building a community. What Flopped: 2. 4. 5. Speed Round
Livre blanc : comment communiquer sur LinkedIn ? On parle beaucoup des réseaux sociaux professionnels, mais l’activité y est finalement assez calme. Destinés à créer des échanges et des discussions, leur rôle est de plus en plus centré sur la création de profils, au détriment du reste. Il y a certes des supers-actifs sur ces réseaux, toujours prompts à venir discuter et à multiplier les contacts. Sur le papier pourtant, ces espaces ont tout pour plaire. Pour aider les entreprises désireuses de développer leur marque employeur sur LinkedIn, l’agence Publicis Consultants Net Intelligenz vient de publier un livre blanc intitulé LinkedIn, nouveau territoire de communication.
The Making Of Likeonomics: An Exclusive "Behind The... Invalid quantity. Please enter a quantity of 1 or more. The quantity you chose exceeds the quantity available. Please enter your name. Please enter an email address. Please enter a valid email address. Please enter your message or comments. Please enter the code as shown on the image. Please select the date you would like to attend. Please enter a valid email address in the To: field. Please enter a subject for your message. Please enter a message. You can only send this invitations to 10 email addresses at a time. $$$$ is not a properly formatted color. Please limit your message to $$$$ characters. $$$$ is not a valid email address. Please enter a promotional code. Sold Out Pending You have exceeded the time limit and your reservation has been released. The purpose of this time limit is to ensure that registration is available to as many people as possible. This option is not available anymore. Please read and accept the waiver. All fields marked with * are required. US Zipcodes need to be 5 digits.