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The 5 Minute Guide To Cheap Startup Advertising

The 5 Minute Guide To Cheap Startup Advertising
The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address.

Designing a good advert For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space. Designing a good advert can mean the difference between success and failure and is worth investing in. Understand your customer Getting to know your customer is vital to designing a successful advert. Related article - Promotional strategy: segmentation Treat the customer with respect - golden rules Most consumers are wary about advertising - they come into contact with it every day, regard it as intrusive and are skeptical of marketing messages. Don't use false or outrageous claims. Attracting attention - how to write a good headline Advertisers get a very brief opportunity to catch the consumer's attention. Intrigue Reaction: 'So what's this all about then?' Emotion Reaction: Stirring feelings or memories Association Identify a problem

4 Tips For Gamifying Your Tired Marketing Plan Darren Steele is the strategic director of Mindspace, and co-author of the gamification book, “I’ll Eat this Cricket for a Cricket Badge.” Darren can be reached at The hype around gamification is fairly new, but the idea has been around for some time. In fact, badges and leader boards could be considered the new sweepstakes and loyalty rewards. And gamification is not just for major consumer brands and their tech-savvy 18-to-34-year-old demographic. SEE ALSO: Why Gamification Can’t Be Stopped That said, marketers can't just add a Groupon-style approach to something and think it's gamified. 1. Do you want this to actually feel like a game for your customers or do you want game mechanics buried deep enough that your target may not realize why the experience is so compelling? This might mean starting with an actual branded game on your Facebook page. 2. One place to test this is YouTube. 3. 4.

Why Not Ad Retargeting? The business case for ad retargeting is intuitive: if someone looks at an item but doesn’t buy, follow up later to see if he or she might still be interested. Yet the online version of this concept has never really taken off. A study last year by the Search Engine Marketing Professional Organization (SEMPO) found it to be one of the most under-utilized forms of online marketing technology. 1,046% Lift New figures from comScore and ValueClick may spur marketers to try out the technology: The study, which measured the relative effectiveness of six major online targeting strategies: audience targeting, contextual targeting efficiency pricing, premium pricing run-of-network and retargeting, found the latter to offer the most lift – at a whopping 1,046%. Certainly there is anecdotal evidence available to support these findings. Vendors Jump In Yahoo is not the only vendor to have revived its offerings in this product category. Banner Blindness

10 Marketing Lessons for Early-Stage Tech Startups I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. I have adopted the motto “good judgment comes from experience, but experience comes from bad judgment.“ We need to learn from doing, by trial-and-error. If I can help you avoid some of my first-time mistakes it would be a victory. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). 1. The truth is that we work in a very small, tight-knit industry and news & plans spread fast. Also be careful about VCs. I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. 2. I think he really learned from this experience: Experience comes from bad judgment. In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. 3.

Brain Storm! Portraits from Creative Week 2012 Noah Robischon, executive editor, 'Fast Company' To celebrate Creative Week, a steady parade of thinkers and doers sounded off on the process of turning ideas into realities. We lured some of the speakers (and a few attendees) into our studio, to get their quickest visual takes on brainstorming—with courtesy protection against clouded thinking. Click below to view the Gallery (watch this space for updates!) Day One Day Two Day Three Livre blanc : comment communiquer sur LinkedIn ? On parle beaucoup des réseaux sociaux professionnels, mais l’activité y est finalement assez calme. Destinés à créer des échanges et des discussions, leur rôle est de plus en plus centré sur la création de profils, au détriment du reste. Il y a certes des supers-actifs sur ces réseaux, toujours prompts à venir discuter et à multiplier les contacts. Sur le papier pourtant, ces espaces ont tout pour plaire. Pour aider les entreprises désireuses de développer leur marque employeur sur LinkedIn, l’agence Publicis Consultants Net Intelligenz vient de publier un livre blanc intitulé LinkedIn, nouveau territoire de communication.

The Psychology of Consumerism This is a guest post from David M. Carter, a graduate of the master of applied positive psychology program at the University of Pennsylvania, and the first graduate of the program to emphasize the inherent link between increased well-being and sustainable consumption. A recent story in my local newspaper dealt with a sad-case family. The son was in jail for drugs, and his mother was trying desperately to find a way to give her son hope. The story described her stark home, which she shared with her son before he went to jail, containing four cats, a 50-inch plasma Panasonic and little else. The newspaper story addressed how this family is dealing with a lot of deep-seated issues. Consumerism can be a devastating psychological addiction that saps our financial resources, well-being, and hope. Many continue to believe that it’s not possible for them to become brainwashed without their knowledge. It’s true this may help reduce exposure to the lure of market materialism.

Marketing Is Dead - Bill Lee Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. First, buyers are no longer paying much attention. Several studies have confirmed that in the “buyer’s decision journey,” traditional marketing communications just aren’t relevant. Second, CEOs have lost all patience. Third, in today’s increasingly social media-infused environment, traditional marketing and sales not only doesn’t work so well, it doesn’t make sense. In fact, this last is a bit of a red herring, because traditional marketing isn’t really working anywhere. There’s a lot of speculation about what will replace this broken model — a sense that we’re only getting a few glimpses of the future of marketing on the margins. Restore community marketing. Find your customer influencers. Help them build social capital.