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Split-testing 101

Split-testing 101
Includes a list of 108 ways to increase your website's profits Here’s how to get lots more customers—free—using split-testing software. Using split-testing software is a powerful way to increase your website's conversion rate (that is, its ability to turn visitors into customers). First, what does split-testing software do? If you had two possible headlines for your webpage but couldn’t decide which one to use, you could run an A/B split-test in which Half of your visitors would see Headline A, andThe other half would see Headline B. You could then tally the orders for each headline and determine which headline brought you the most. The split-testing software lets you carry out tests like this, although such tests often take several weeks to finish. Multivariate testing, however, allows you to carry out many such tests concurrently! For example, if we were to use multivariate-testing software on the following page, we could test the following: Powerful, isn't it? Here's a squirrel now. 1. 2. 3. Related:  Growth Hacking

101 Landing Page Optimization Tips - Unbounce An Opinionated Guide to Conversion Do you have abandonment issues because your landing page bounce rate is through the roof? Wasting precious time and money on ineffective PPC campaigns? Tired of your boss complaining about how the industry average conversion rate is double what “you” achieved last month? Donʼt know how to fix the problem? Never fear. The tips are broken up into 14 chapters: You can also download the original 101 Tips as a PDF. Chapter 1: The Fundamentals Sticking to the fundamentals can take you from having a terrible landing page to having one that people find hard to poke holes in. Send people to a relevant and targeted pageYour homepage is a mish-mash of goal oriented communication – and usually for good reason. Chapter 2: Trust & Security With the proliferation of spam, pyramid and get-rich-quick schemes found in online marketing, becoming a leader with regard to trust can give your pages an instant leg up. Chapter 3: Landing Page SEO

Does optimization ever end? How we grew Crazy Egg’s conversion rate by 363% Do you suspect that your conversion rate couldn’t be improved upon? In this case study—which we believe is our most useful one yet—you’ll see specific methods for getting win after win from a site that already is an extremely strong performer. Plus, we’ll tell you how to get a free, annotated PDF of all the persuasion techniques we used to create wins—so you can apply them to your own site. A graph showing how much we increased Crazy Egg’s conversion rate. Overview Many people ask us if there’s a point at which conversion rate optimization gives diminishing returns. If you’re serious about conversion, you’ll most likely already know about Crazy Egg, the web-analytics service that allows you to see exactly where your website visitors click. We have been able to engineer a long series of wins for them, which have increased their revenue well into the seven figures. In this document we’ll describe four of the wins that we believe can be directly useful to your business. 1. 2. 3. 4.

Landing Page Optimization For Dummies Cheat Sheet Cheat Sheet Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money. Common Landing Page Optimization Terms Landing page optimization terms such as conversion and SEO may look familiar but remain a mystery to you. Benefit statements: Benefit statements show how your product or service solves an immediate problem. Essential Landing Page Optimization Tips Follow these optimization tips to keep visitors who land on your Web page from moving to other sites. Choose keywords carefully. Web Resources for Landing Page Optimization Want to find out more about landing page optimization? SEO Chat: Use this site to check out the keyword density used on your site and the competitor’s site. Optimize a Landing Page by Troubleshooting the Fold

How to Sell A/B Testing to a Skeptical Client While SEO, SEM, Web Analytics, and Usability have become commonly established as cornerstones of any successful online business, A/B testing remains a discipline shrouded in mystery and misunderstanding. The fact that few companies understand what it really is, and how they can benefit from it, leads to a high level of skepticism and anxiety that makes A/B testing a tough sell. This article will give you 6 tested and proven methods for mitigating anxiety and selling A/B testing to a skeptical client. 1. The first step in building a relationship with a skeptical client is to understand who you are selling to and how your service will help them solve their specific problems. Learn as much about the client as possible. Also, make sure to research the competition. Moreover, if you’re already in dialogue with the client, ask them to describe their main conversion related challenges, as well as the dream conversion scenario. 2. Don’t be a show-off 3. This is where case studies become your ally.

101 Ways to Link Build in 2012 I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online! So if you’re one of those people on the link building fence, take a look at the following list of 101 different link building techniques I’ve compiled. From Your Website… Using Specific Types of Blog Posts… Write list posts for your blog – People love to share list posts, making this technique an easy way to build backlinks quickly. On Social Media Websites… Through Promotions… Using Traditional Techniques… Via Product Creation… Through Link Reclamation… With Unconventional Techniques… If You Have a Lot of Time or Money…

How to Scroll the Page With JavaScript This page demonstrates how to use the JavaScript scrollBy and setTimeout methods to make a web page scroll down automatically. Change the timeout value to alter the scrolling speed in milliseconds. The example function below (arbitrarily called pageScroll) shows how this can work: function pageScroll() { window.scrollBy(0,50); // horizontal and vertical scroll increments scrolldelay = setTimeout('pageScroll()',100); // scrolls every 100 milliseconds } To being scrolling automatically when the page loads, add the following code to the body tag: To begin scrolling when prompted by the user, call the function from a link or button: Text Link <a href="javascript:pageScroll()">Scroll Page</a> Button Stop Scrolling The pageScroll() function causes the page to keep scrolling forever. function stopScroll() { clearTimeout(scrolldelay); } <a href="javascript:stopScroll()">Stop Scrolling</a> Scroll Directly to a Particular Point Use the scroll() method to jump to a particular point on the page.

31 Conversion Optimization Tips – How to Increase Conversion Rates Over the past few months, I’ve tweeted daily Conversion Optimization tips, which have been very popular and allowed me to share ideas quickly. Since there seems to be an unending interest in recommendations to improve conversion rates on landing pages and websites, here are 31 of the recent Conversion Optimization tips in under 140 characters each. Keep in mind that Conversion Optimization tips and “Best Practices” only have limited value and should always be tested in your particular situation. We’ve often tested elements lift conversion rates wonderfully in one situation, only to find that they don’t work at all in another. For even better results, your conversion optimization testing should solve for real conversion problems. With that said, here are… Have you tested your Call-to-Action on right vs. left side of the page?

Five surprising split testing tips | Facts and Figures Split testing – the process of simultaneously testing multiple versions of your site – can provide some surprising results; sometimes changes don’t have the impact you expect. We’ve compiled 5 tips to broaden your horizons and open your mind to some counter-intuitive split-tests which could seriously boost your profits. 1. Sometimes call-to-action buttons should stand out less “Add to basket”, “Checkout”, “Sign up now”– Call to actions buttons are usually a high priority for any split testing plan. Our natural instinct is to make them bigger, brighter and ultimately to stand out as much as possible. If you’re nodding along so far and thinking “too right”, follow this link to see that you can definitely go too far! The image to the right is the current Amazon “Add to Basket” button. In contrast, red buttons can stand out even more, but are often subconsciously associated with danger. Recommendation: Split test de-emphasising elements of your calls to action 2. 3. 4. 5.

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