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Google Website Optimizer 101

Google Website Optimizer 101
Includes a list of 108 ways to increase your website's profits Here’s how to get lots more customers—free—using split-testing software. Using split-testing software is a powerful way to increase your website's conversion rate (that is, its ability to turn visitors into customers). First, what does split-testing software do? If you had two possible headlines for your webpage but couldn’t decide which one to use, you could run an A/B split-test in which Half of your visitors would see Headline A, andThe other half would see Headline B. You could then tally the orders for each headline and determine which headline brought you the most. The split-testing software lets you carry out tests like this, although such tests often take several weeks to finish. Multivariate testing, however, allows you to carry out many such tests concurrently! For example, if we were to use multivariate-testing software on the following page, we could test the following: Powerful, isn't it? Here's a squirrel now. 1. 2. 3.

Search Engine Optimisation Consultants | SEO Training | SearchMa Landing Page Optimization For Dummies Cheat Sheet Cheat Sheet Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money. Common Landing Page Optimization Terms Landing page optimization terms such as conversion and SEO may look familiar but remain a mystery to you. Benefit statements: Benefit statements show how your product or service solves an immediate problem. Essential Landing Page Optimization Tips Follow these optimization tips to keep visitors who land on your Web page from moving to other sites. Choose keywords carefully. Web Resources for Landing Page Optimization Want to find out more about landing page optimization? SEO Chat: Use this site to check out the keyword density used on your site and the competitor’s site. Optimize a Landing Page by Troubleshooting the Fold

Does optimization ever end? How we grew Crazy Egg’s conversion rate by 363% Do you suspect that your conversion rate couldn’t be improved upon? In this case study—which we believe is our most useful one yet—you’ll see specific methods for getting win after win from a site that already is an extremely strong performer. Plus, we’ll tell you how to get a free, annotated PDF of all the persuasion techniques we used to create wins—so you can apply them to your own site. A graph showing how much we increased Crazy Egg’s conversion rate. Overview Many people ask us if there’s a point at which conversion rate optimization gives diminishing returns. If you’re serious about conversion, you’ll most likely already know about Crazy Egg, the web-analytics service that allows you to see exactly where your website visitors click. We have been able to engineer a long series of wins for them, which have increased their revenue well into the seven figures. In this document we’ll describe four of the wins that we believe can be directly useful to your business. 1. 2. 3. 4.

Conversion-Rate - WEBAGENCY Ihre letzte Marketingkampagne war ein voller Erfolg: die Zahl von Besuchern auf Ihrer Website ist zunächst stark angestiegen. Ihr eigentliches Ziel war es aber, neue Kunden für Ihr Unternehmen zu gewinnen - das hat Ihre Marketingkampagne aber nicht erreicht. Der steigenden Zahl von Besuchern steht längst keine äquivalente Anzahl neuer Kunden gegenüber. Was ist eigentlich die Conversion-Rate? Die Conversion-Rate wird gebildet aus der Anzahl an Transaktionen (z.B. (Weite) Definition Conversion-Rate: Ein Beispiel: Die Website eines Online-Shops hat monatlich 1.000.000 Visits. Erfahrungswerte aus der Praxis zeigen, dass eine Conversion-Rate von 1% für Online-Shops schon als gut anzusehen ist. 12,7% 7,7% 5,5% 8,4% 13,0% 10,6% 17,6% 8,6% 9,8% 8,1% 6,9% 1,2% 8,4% 12,0% 11,4% 8,8%

31 Conversion Optimization Tips – How to Increase Conversion Rates Over the past few months, I’ve tweeted daily Conversion Optimization tips, which have been very popular and allowed me to share ideas quickly. Since there seems to be an unending interest in recommendations to improve conversion rates on landing pages and websites, here are 31 of the recent Conversion Optimization tips in under 140 characters each. Keep in mind that Conversion Optimization tips and “Best Practices” only have limited value and should always be tested in your particular situation. We’ve often tested elements lift conversion rates wonderfully in one situation, only to find that they don’t work at all in another. For even better results, your conversion optimization testing should solve for real conversion problems. With that said, here are… Have you tested your Call-to-Action on right vs. left side of the page?

Why would I link to you? I like to email people and ask them for a link. My niche is quite dry, competitive, and people don't naturally link. It's not a tasty subject. So I have to give them reasons to link to me. Here's some of the specific things I've done or am working on so that I have a good reason for you to link to me when I send you a link request email. 1) I dug up some historical content in my industry, compiled and published it. 3) Bloggers in my niche are suspicious. I knew the bloggers couldn't find decent high paying ads. Now the ad network looks like 'top bloggers in my niche', or more likely 'top bloggers in my niche I want a link from,but that no one can get a link from'. It's been some work, but the ads are now getting started. Now what do I have? In fact, I've now got these top quality but very suspicious bloggers calling *me* to get onboard. So in this case I couldn't answer the reason why they would link to me just with my good content.

544 Conversion Rate Optimization Tips (now 741 and counting) All tips are appreciated. Here's 544 ways to make you landing pages convert more effectively. Optimizing your landing pages or website to perform better is a no-brainer, but if you’re short on time or resources then it helps to have a bag full of tricks to kick things off. The collection of links below brings together over 500 tips on conversion rate optimization and landing page improvement. Naturally, there will be some repetition of the core principles, but it’s a good idea to read the perspective of several experts when forming your own opinion. The Art of the Landing Page: 7 Tips For Increasing Conversions Tim Ash 7 fundamental tactics from one of the industry’s established leaders in landing page optimization and testing. Read more 31 Conversion Optimization Tips – and Counting Chris Goward – Wider Funnel A great quick read from Chris Goward. Read more 108 Ways to Improve Your Conversion Rate Conversion Rate Experts Read more 10 Tips for Writing the Ultimate Landing Page Read more Wingify Kayden

How to Scroll the Page With JavaScript This page demonstrates how to use the JavaScript scrollBy and setTimeout methods to make a web page scroll down automatically. Change the timeout value to alter the scrolling speed in milliseconds. The example function below (arbitrarily called pageScroll) shows how this can work: function pageScroll() { window.scrollBy(0,50); // horizontal and vertical scroll increments scrolldelay = setTimeout('pageScroll()',100); // scrolls every 100 milliseconds } To being scrolling automatically when the page loads, add the following code to the body tag: To begin scrolling when prompted by the user, call the function from a link or button: Text Link <a href="javascript:pageScroll()">Scroll Page</a> Button Stop Scrolling The pageScroll() function causes the page to keep scrolling forever. function stopScroll() { clearTimeout(scrolldelay); } <a href="javascript:stopScroll()">Stop Scrolling</a> Scroll Directly to a Particular Point Use the scroll() method to jump to a particular point on the page.