What is Unbounce? Designed with Conversion in Mind Unbounce empowers marketers to act independently from technical teams, improving their efficiency and their ability to generate sales. Produce high-converting landing pages without dealing with I.T. bottlenecks. 50 Resources for Getting the Most Out of Google Analytics Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.
Facebook Launches New Metric: "People Talking About" Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About." That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy. People Talking About (that might not be the final name for the metric; at press time, Facebook wasn't sure) will measure user-initiated activity related to a Page, including posting to a Page's Wall, "liking," commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place.
FutureNow's GrokDotCom / Marketing Optimization Blog Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension . 5 ways to make it in a social media world The world is full of people trying to tweet, like and link their way to prosperity. Years from now, we'll all look back at how much time everyone wasted trying to get ahead with social media and think, that was a real "fools rush in" moment. In case you don't get the reference, it means this: nobody ever got anywhere by doing what everyone else is doing.
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The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning. At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?”
How To Use White Papers In Your Content Marketing Strategy This is a guest post by Mitt Ray from Social Marketing Writing. Social media and blogs are usually the basic requirements of every content marketing strategy. Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start. An introduction to personas and how to create them » Step Two Designs, Tina Calabria Written by Tina Calabria, published March 2nd, 2004 Categorised under: articles, intranets, usability & information architecture, websites Before embarking on any intranet or website design project, it is important to understand the needs of your users. It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill.
The social economy: Unlocking value and productivity through social technologies In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.
Microsoft Excel Tips, Tricks and Support VBA And Macros: Microsoft Excel 2010 Using Microsoft Excel 2010 VBA scripting features, Excel users can save dozens - or even hundreds - of hours per year. But most Excel users have never written a VBA script: many haven't even used Excel's built-in Macro Recorder. VBA and Macros is the solution. One simple step at a time, two leading Excel VBA scripting experts teach all the techniques needed to automate virtually any Excel task and customize virtually any Excel report or business solution. About Us « PulsePoint Group – Communications Management Consulting PulsePoint Group is a management and digital consulting firm that provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement. The firm specializes in C-suite and boardroom-level consulting. By combining creativity and deep experience with rigorous research, PulsePoint Group transforms data derived from cutting-edge metrics into actionable recommendations.
101 Social Media Marketing Resources – 2012 Edition Here’s a monster list of social media marketing resources to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills. To make it easier to use, this list is broken into sections. There are broad-based social media resources covering social media as a whole as well as more specialized offerings focused on a specific platform or topic. Now without further ado, here are 101 Social Media Marketing Resources, the 2012 Edition. In the spirit of helping the social media marketing community, please share the link to this page as well as to link to it.