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The social economy: Unlocking value and productivity through social technologies In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers. While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped.

Aprimo - Marketing Automation Software For The Enterprise What would you do if you had the technology to work smarter than ever and connect with your target consumers in high-impact ways that build your business? In an increasingly crowded and competitive marketplace, capturing customer attention — in cost-effective ways that fortify your hard-earned brand equity and corporate standards — is tougher than ever. If you’re a business executive responsible for attracting and retaining profitable customers through compelling marketing campaigns, that’s exactly the challenge you’re facing. The Teradata Integrated Marketing Management (IMM) solution includes valuable tools and technology for your Marketing Operations, Campaign Management, Digital Messaging and Marketing Analytics needs and objectives. Develop difference-making campaigns with high ROI — and prove the positive impact of your initiatives — by leveraging these software solutions. Not sure where to start?

Create Emails for Any Device: Introducing Responsive Email Templates by ZURB Today, more and more emails are being read on mobile devices more than on desktop computers. Thanks to the popularity of the smartphone, the iOS mail client is now at the top of the heap. With so many readers viewing emails on mobile, we knew there had to be an easier way to ensure campaigns look swank on any device. So much so that we recently jazzed up our own email campaigns, taking them to a responsive level.

Microsoft Excel Tips, Tricks and Support VBA And Macros: Microsoft Excel 2010 Using Microsoft Excel 2010 VBA scripting features, Excel users can save dozens - or even hundreds - of hours per year. But most Excel users have never written a VBA script: many haven't even used Excel's built-in Macro Recorder. VBA and Macros is the solution. One simple step at a time, two leading Excel VBA scripting experts teach all the techniques needed to automate virtually any Excel task and customize virtually any Excel report or business solution. Bill Jelen ("MrExcel") and top Excel VBA consultant Tracy Syrstad begin with the absolute basics, including ranges, user-defined functions, looping, flow control, R1C1-style formulas, and event programming.

The Content Marketing Platform Oracle is currently reviewing the existing Compendium product roadmap and will be providing guidance to customers in accordance with Oracle's standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle's review of Compendium's product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Compendium or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. E-mail Permission Reminder A "permission reminder" is a little blurb in your email campaigns (usually in the footer) that helps your recipients remember how you got their email address. In some cases, it can help prevent you from getting reported or blacklisted as a spammer. Here’s a good permission reminder: And here’s a bad one from a campaign that received 300+ abuse complaints: I wouldn’t go so far as to say this "bad" permission reminder is what caused hundreds of abuse complaints.

3 Advanced Tried & Tested Strategies to Explode Your Email List It’s All About the List You’re interested in blogging. If you weren’t you wouldn’t be here. For that reason, I’m not going to bang on about how ‘the money is in the list’, because I’m sure you’ve heard it countless times. An introduction to personas and how to create them » Step Two Designs, Tina Calabria Written by Tina Calabria, published March 2nd, 2004 Categorised under: articles, intranets, usability & information architecture, websites Before embarking on any intranet or website design project, it is important to understand the needs of your users. It is then possible to identify the features and functionality that will make the intranet or website a success, and how the design can support users with different goals and levels of skill. There are many ways to identify the needs of users, such as usability testing, interviewing users, discussions with business stakeholders, and conducting surveys.

Lead Magnets: Email List Building on Steroids 32inShareinShare More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase or not entirely sure yet your offer is what they need. How To Use White Papers In Your Content Marketing Strategy This is a guest post by Mitt Ray from Social Marketing Writing. Social media and blogs are usually the basic requirements of every content marketing strategy. Having a good blog with a lot of good content and being able to share them on social media platforms with lots of followers and fans can be a really good start. But the marketing material you should never forget to use in your content marketing strategy; is a white paper.

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