User Experience Basics. User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. Factors that Influence UX At the core of UX is ensuring that users find value in what you are providing to them.
Visualizing the 4 Essentials of Design Thinking – Good Design – Medium. A New Design Thinking Model To capture the essentials of the design thinking process, I created an upgraded double diamond model.
(My colleague, ICF creative designer, Trish Willard, suggested calling it the Smiley Face Model.) 1. Finding the right problem first Everyone is enthusiastic about problem solving and eager to come up with effective and even transformational solutions. 2. The design thinking process is ultimately a divergent and convergent thinking process. 3. There are no perfect solutions, only trade-offs. 4.
Creating Personas – Prototyping: From UX to Front End. Now let’s go through each section of a persona worksheet. Section one: First Impressions Profile Photo The single most important part of every persona. This shouldn’t just be any old stock photo you found by googling ‘man in hard hat’ or ‘lady with briefcase’. The photo is the most prominent, most engaging part of your persona and, whether you like it or not, the image will colour how your team feels about your persona.
In this box, list the key things and feelings you want the image (you eventually find) to communicate. Replacing Personas With Characters - Marvel Blog. Read the Persona* (please see notes below) below and then learn what your brain does.
Alan is a 30 year old white male living in New York. 6 months ago, he got married in Miami Florida. It was a big event where lots of friends and family attended. He graduated from University with an MFA degree, but was also always into engineering and has begun writing software programs when he was very young. Matthew Reidsma: a problem with personas - we're only designing for happy smiling people! #uxlibs. Si vous ciblez tout le monde vous ne touchez personne #imbs17 @DrewDavisHere. Alan Klement: Focus On Causality, Skip Personas. Models In science and engineering, there is the concept of signal-to-noise ratio.
It's important because it helps analysts explore their data properly, ask the right questions, build accurate models and then begin interpreting that data. Learn more about this process (Obtain, Scrub, Explore, Model & Interpret) from here. Within the context of Product, we use these models to interpret the intersection of customers (current and potential) and our product - the who, what, where, why, how. We also use these models to iterate on product / market fit and to predict where our customers will be in the future. The Jobs-to-be-Done Mattress Interview. By far the most popular request that we’ve heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.
This week we’re going to try to answer that request by sharing a live interview that was conducted at the Switch Workshop in November at 37signals. In this episode Bob Moesta, Chris Spiek, and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased. As you listen to the episode, try to follow along using the timeline and the forces diagram. In the following episode, we debrief the interview and talk through some of the questions that people frequently ask after observing a JTBD interview. Listen to the Mattress Interview Q&A If you have questions that you want answered, leave them in the comments section below or ask us directly in the intercom button below.
Chris: Welcome to the latest edition of Jobs-to-be-Done Radio. Bob: Hi, Chris.
Never Ask What They Want — 3 Better Questions to Ask in User Interviews — User Research. The first rule of user research: never ask anyone what they want. — Erika Hall, Just Enough Research.
Expérience de visite, identités et self-aspects. Cet article est le premier texte publié en langue française de John-H.
Falk, spécialiste de la recherche sur les musées de ce qu’il est convenu d’appeler « l’expérience de visite ». La traduction et l’adaptation à la langue française ont été réalisées par Jason Luckeroff et Daniel Jacobi. RTAudienceResearch-FalkVisitorMotivationHandout. Clay Christensen Reveals The Insight That Led To A Breakthrough In Milkshake Design. Lexington Candy Shop Forget customer demographic information.
What companies really need to know in order to boost sales is why customers are using their product, according to renowned Harvard Business School professor Clayton Christensen. Never Mix Up Features with Benefits Ever Again. It's not about product or service anymore - INNOVATION COPILOTS. Most industries seem to have a weak epiphany realizing that it’s maybe not about the product anymore, but service is important.
And trendy topics such as the experience (or value) economy bloom right and left. Marketing 2.0 : et si les marques se connectaient davantage aux émotions de leurs clients ? – The brandnewsblog l Le blog des marques et du branding. C’est une certitude pour moi : le marketing émotionnel n’en est qu’à ses balbutiements.
Non pas que les professionnels n’aient jamais rien entrepris dans ce domaine bien sûr. La carte d’expérience : cet outil du designer pour révéler les points de friction du parcours client // FABERNOVEL. Mathilde, Lead Designer chez FABERNOVEL INNOVATE, nous parle aujourd’hui de la carte d’expérience, un outil stratégique pour identifier de nouvelles expériences utilisateurs à concevoir et concentrer ses efforts, là où il y a un besoin réel.
How to Use Persona Empathy Mapping.
Expérimenter avec le public : l’évaluation « Blogue MCQ. Au Musée de la civilisation, en tant que visiteur, vous êtes souvent sollicités par un grand nombre d’éléments qui demandent une interaction. Quand les usagers s'emparent un peu trop de l'établissement ^^ Génie. Quand ta mère se dispute avec SIRI (Officiel) Why UX Designers Make the Best Entrepreneurs -UX Mastery. I think it’s time we had a little chat about entrepreneurship. What is it that entrepreneurs do? They identify pain points. They get out of the building; they don’t build a business by sitting at their computer. Entrepreneurs go and talk to people and observe customer behaviour and immerse themselves in the world of their users and try stuff and fail and pivot and try again. Entrepreneurs solve a problem with a wide-angle lens.