background preloader

Quick UX : évaluation rapide de l’expérience utilisateur

Quick UX : évaluation rapide de l’expérience utilisateur
Pour des professionnels, la nécessité d’effectuer son travail avec efficacité et rapidité est une réalité assez évidente. Les domaines de l’UX (User eXperience = expérience utilisateur) n’échappent évidemment pas à cette règle, d’où l’élaboration de diverses techniques pour mettre en place des processus d’évaluation/conception UX qui prennent moins de temps, donc moins d’argent. Certains experts anglo-saxons appellent ces méthodes « Quick UX reviews« , « Quick UX heuristics« , « the Quick UX way » etc. Check-list ergonomique Les ergonomes ont mis au point divers critères d’utilisabilité et s’appuient sur ces critères, notamment pour concevoir des outils d’évaluation, de type check-list ergonomique. Evaluer l’UX : une vision plus globale L’expérience utilisateur recouvre des problématiques plus larges que l’ergonomie (par ailleurs elle-même étant souvent réduite à l’utilisabilité). Check-list UX L’un des premiers outils est une forme de check-list de notation proposée dans Quick-UX.

How I Use Visualization To Drive Creativity This is a guest post by Mark Suster, a 2x entrepreneur turned VC. He sold his second company to, becoming VP of Product Management. He joined GRP Partners in 2007 as a General Partner focusing on early-stage technology companies. Read more about Suster on his blog at Bothsidesofthetable and on Twitter at @msuster. Creativity. I’ve always believed it’s been one of the most important attributes of business success yet something very few business leaders talk about. As a practitioner of creativity rather than as an instructor of it I’m certain that there are many ways to get the creative juices flowing and how to release more creativity. Visualization is so important to help yourself & others conceptualize ideas. EXECUTIVE SUMMARY: This is a long post, so I put an executive summary here if you want to get the point without reading all the detail. Almost all business success relies on creativity. What exactly is visualization? Strange, I know. In addition to driving Ms.

Behind the scenes: Highrise marketing site A/B testing part 1 We’ve been testing design concepts at since this past May. I want to share with you the different designs and their impact on Highrise paid signups (“conversions” for the jargon inclined). We have assumptions about why some designs perform better than others. However we don’t know exactly why. Is it the color of the background? Is it the headline? Note that designs that win for us may not necessarily win for you. The original page The original design had served us well for the past year. This page would be our baseline for the first round of A/B tests. Long form sales letter Ryan Singer posted a link to Visual Website Optimizer’s “Anatomy of long sales letter” blog post in our Campfire chat room one day. We decided that in the amount of time we took to debate the technique we could have made an A/B test to prove it right or wrong. Ryan and I worked together on the long form approach. Ongoing tests You may notice that the Highrise homepage looks different again.

Context Over Consistency Should actions be buttons or links? It depends on the action. Should a calendar view be in list-form or grid-form? It depends where it's being shown and how long the time period is. Does every global navigation link need to be on every page? That's why context is more important than consistency. Intelligent Inconsistency Consistency is not necessary. At Creative Good, we call it "intelligent inconsistency": making sure that each page in the process gives users exactly what they need at that point in the process. —Mark Hurst, founder of Creative Good and creator of The Page Paradigm)

Why Scrolling is the New Click by anthony on 01/10/12 at 12:18 pm Which is better for users, scrolling or clicking? This is the question that designers have to think about when they’re designing page flow. Many years ago, clicking was the simple answer to this question. There are advantages and disadvantages to both scrolling and clicking. Users get content in the order that it’s designed on the page with a glimpse of everything. Scrolling keeps users in their reading flow. Clicking doesn’t win out on speed or ease of use, but it also has its advantages. Each page will have a link that you can share with others. There are trade-offs between clicking and scrolling.

Principles of Flat Design Flat design – the design community just can’t stop talking about it. And feelings are strong. Most designers either can’t get enough of this trend, or absolutely hate it. I am somewhere in the middle. Good design is about creating something useful that works. If the answer is designed in the fashion of flatness, so be it. So let’s examine what makes something flat. No Added Effects Flat design gets its name from the shapes used. The concept works without embellishment – drop shadows, bevels, embossing, gradients or other tools that add depth. Nothing is added to make elements look more realistic, such as tricks designed to make items appear 3D in skeuomorphic design projects. So what makes it work? Simple Elements Flat design uses many simple user interface elements, such as buttons and icons. Each UI element should be simple and easy to click or tap. In addition to simple styling, go bold with color on clickable buttons to encourage use. Need help getting started? Focus on Typography

Adham Dannaway » A systematic approach to logo design By Adham Dannaway on September 26, 2012 Designing a logo can be a very time consuming process as it is often quite difficult to come up with logo design ideas that match our clients requirements. There are so many different elements you need to consider when designing a logo including colours, typography, balance and symbolism to name a few. So where do you start? Today I’ll show you a systematic approach for designing any logo which will hopefully add some logic and structure to the very creative and sometimes haphazard logo design process. So you have just finished talking to your client about the new brand they want you to create. Do some research First thing’s first, we need to do some background research. It’s also important to do some background research on your client’s business. Generate some ideas Once we’ve done some research and have a pretty good feel for what’s needed we can create what’s called a “morphological matrix” to help us brainstorm ideas. Decide on the type of logo