UX in Public Transit
I had the pleasure of speaking at the Oregon Transit Conference this week in sunny Seaside, OR. This was the conference for representatives of Oregon's many transit agencies. Topics ranged from grant writing how-tos and leadership to the future of public transit itself. I was part of a small panel dedicated to public transit smartphone apps, on account of my work on Transporter, a popular Bay Area public transit app I created in grad school. After attending several earlier sessions, it became clear to me that many attendees saw technology as something they needed to buy to keep up with the times. The 20-minute talk was essentially an introduction to the power of a user-centered design approach, told through my experiences creating Transporter, which was designed to address the needs of riders I uncovered while doing contextual research. It was clear from the discussions afterward that the talk was well received. Here's my slide deck
Create a new Customer Journey Canvas
This tool supports the audit of existing services and covers not only the period of time associated with the encounter but also the pre-service and post-service phases of the journey. Customer journey maps are typically focused on the front stage encounter from the customer’s point-of-view but as an audit it’d be great to see a complementary version demonstrating the connections with the back stage supporting processes. Service Design Thinking is an upcoming term that will be (or already is) going viral among businesses. The name is pretty self explanatory—it basically refers to the process of brainstorming and designing services. The Customer Journey Canvas is a template to facilitate this process. The big deal about service design thinking is that it can help a business to stand out from its competitors by offering value-added services that will heighten customer satisfaction and develop brand loyalty. No business can go without reflections and evaluations of their services.
merhl | Experience Design
IAT 333 Team djK presents
+Download the Cultural Probe PDF file +Download the Cultural Probe Result PDF file +Download the Interview Analysis Reflection This was the first time for us to understand the concept of cultural probe and to apply it to our design process. We were struggling on designing the probe items in the beginning and we wanted to explore the different aspects of the radio hosts' lives. The results from our social group showed some of the items worked and some didn't; to write secretly, to guess the appearances of the audiences, and Handy Notes were the most favorable within the cultural probe as they love to express their thoughts or creativities secretly; these items did capture their expressions through the moments.
Ensemble dans les VAP
Attribution-Modelle: Neue Dimensionen der Customer-Journey-Optimierung
Am 27. September 2012 hat die Affiliate-Conference in München stattgefunden. In einer losen Reihe fassen einige der Referenten ihre Vorträge zusammen. 1) Die Rolle des Attribution-Modells im Online-Marketing Lange Zeit war es im Online-Marketing üblich, jeden Marketing-Channel isoliert zu betrachten. 2) Attribution-Modelle – Eine Übersicht Moderne Methoden bewerten die Conversion als eine Gesamtleistung aller Kanäle. Fractional Attribution am Beispiel „Badewanne“ Das Badewannenprinzip ist eine Ausprägung von Fractional Attribution. Klicks vs. Zeitverlauf Dem Erfolg wird eine Zeitkomponente beigefügt. Cross-Channel-Attribution Bei dieser Art der Zuordnung werden neben den Online-Touchpoints auch Offline-Marketingkanäle wie TV-Werbung oder Telefon in die Gesamtgewichtung mit einbezogen. Regelbasierte Attribution Weiterhin ist es möglich, individuelle, meist sehr komplexe Regeln für die Attribution zu formulieren. 3) Faktoren zur Modellierung der Attribution Wertung: 0.0/5 (0 Bewertungen)
12 Website Usability Testing Myths
The internet is a wonderful, magical place that is filled with more amazing content than you could shake a stick at; it has an almost unimaginable wealth of resources on a huge array of different topics, and more or less anything you can think of exists on the internet. The problem though, is not that there is too much content, nor that there are too many sites, it’s just that the vast majority of sites and services suffer from a number of different usability issues that make using them anything from difficult and frustrating to downright unpleasant to use . I’m sure you can think of a number of sites off the top of your head that fit into these categories. Unfortunately there are a number of different myths floating about saying that improving usability takes too long, costs too much or doesn’t really do anything useful to these sites and services. As someone who works on a website usability testing tool I hear these myths far too often, and I’d like to dispell them permanently.
Repository
Design activities Co-designing Envisioning Testing & Prototyping Implementing Representations Texts Graphs Narratives Games Models Stakeholders Professionals Service staff Users Context System Offering Interaction Actors map Affinity diagram Blueprint Character profile Cognitive walkthrough Constructive interaction Customer Journey Map Design games Evidencing Experience prototype Group sketching Heuristic evaluation Issue cards Lego serious play Mind map Mock up Moodboard Motivation matrix Offering map Personas Poster Role playing Role script Rough prototyping Service prototype Service specification Storyboard Storytelling System map Tomorrow headlines Usability testing Use cases Wizard of Oz info@servicedesigntools.org / message box for suggestions about tools and case studies / all contents by Roberta Tassi / nc-by-nd cc licence / 2009
MBA: Car Sharing
In the third episode of Moving Beyond the Automobile, we take a look at a more efficient way to use a car. Car sharing allows users to evaluate the full cost of each car trip, which encourages them to decide what the most appropriate mode choice is for a specific trip. Zipcar, a leading global car sharing organization, reports that members walk and bike 10-15% more than they did before joining Zipcar. So while car sharing isn't exactly "Moving Beyond the Automobile," it is a great way for cities and individuals to help make the transportation network more efficient and become less dependent on owning a private cars. (Note: This series is made possible by funding from the Fund for The Environment & Urban Life.) [music] Robin Chase: [00:14] One of the things that intrigues me about both car sharing and ride sharing is that it can dramatically change the number of trips that an individual takes, and the number of people in that car.
When does Retargeting Work? Information Specificity in Online Advertising by Anja Lambrecht, Catherine Tucker
Anja Lambrecht London Business School Catherine Tucker Massachusetts Institute of Technology (MIT) - Management Science (MS)May 6, 2013 Abstract: Firms can now serve personalized recommendations to consumers who return to their website, based on their earlier browsing history on that website. Number of Pages in PDF File: 52 Keywords: online advertising, advertising effectiveness, retargeting, online consumer behavior, information specificity, consumer decision process JEL Classification: M3, M31, M37 working papers series Suggested Citation Lambrecht, Anja and Tucker, Catherine, When does Retargeting Work?
