Content Marketing is Exploding at SXSW. My overwhelming impression of the most important trend at SXSW is the unassailable arrival of content marketing.
It’s been building for the past year, but the the stuff that used to belong to PR and to the communications department has been hijacked by marketing. Put more diplomatically, there is both a new urgency on marketing’s side to develop a story, as opposed to an ad, and an even greater tendency for PR to follow marketing’s lead. I’ll have more on this later, but I’ll kickstart this theme by relating my talk with Pawan Deshpande yesterday. Pawan founded HiveFire five years ago as curation software, but with a different business model, one based on advertising, but recently rebranded the product as Curata (great name), a SaaS platform that turnkeys a company’s blog curation site.
Reasonably priced and simple to use, Curata allows the head of marketing for a company to become a publisher, practically overnight. Seven Predictions for the Future of PR « PR and the Social Web. It’s usual to post predictions for the year ahead in the first week of January rather than well into the second month.
Convention also dictates that thoughts for the future should come in nice round batches of ten. My main reason for not posting earlier in the year was that I was holding back my ‘Mystic Meg’ style musings on the direction of PR for the Insight Twelve event brought to you by those wonderful people at Don’t Panic. Now that’s a mere memory, I’m sharing them here. There’s no science behind the number seven.
12 Trends to Watch: 2012 Public Relations Forecast. With thoughts (and client budgets) turning to the New Year, PRSA continues our tradition of an annual PR industry forecast.
This year, we feature contributions from 12 creative thinkers in public relations. We asked for insight into trends they believe will fundamentally change the PR industry in 2012. Below is a compilation of their thoughts. Starting Jan. 3, 2012, and running for 12 consecutive business days, PRSAY will publish each trend as a full blog post. We hope you find value in reading these predictions. Related: Read the top-11 PR trends for 2011 in this Dec. 22, 2010, PRSay blog post.. 1. If 2011 was the year of brands getting their owned-media properties in order, 2012 will be the year of PR professionals empowering business leaders and experts to get involved.
As consumer power goes viral, company branding quakes. Ford’s Jim Farley on the importance of putting your brand in the hands of customers. InShare305 During Blogworld Expo in Los Angeles, I was given the opportunity to interview Jim Farley, Ford’s Group Vice President, Global Marketing, Sales and Service live on stage.
The discussion was focused on a powerful theme, putting your brand in the hands of customers. Certainly for any business, large and small, the idea of empowering customers to shape and steer your brand can be perceived as both frightening and dangerous. Dead? Social Media's Explosive Growth is Only Beginning. Social media, types of media where everyday people can publish and subscribe to what one another publishes, have changed the world.
At least in the United States, though, their rapid expansion through acquisition of new users may be over. Facebook specialist Eric Eldon published a compilation of statistics from around the web this week on TechCrunch that pointed towards US and Canadian market saturation this past year for Facebook. Surely Facebook represents the forward line of all social media. Academic and tech industry analyst Vivek Wadhwa posted a set of predictions for 2012 in the Washington Post last night, starting with a prediction that the period of rapid growth for social media is over.
In the future it will be a feature, not a product, he argues. Social Business Is About Actions Not Words. How can I convince my boss to embrace openness and transparency? (signed, anonymous) Transparency is one of the biggest challenges in social media.
It requires communicators to rethink what it means to "control" a message, and asks business leaders to rethink what it means to "own" a brand. The only thing harder than being transparent is trying to keep things hidden when your customers, employees and competitors are posting all their knowledge and insights online. Social media has made transparency inevitable, essential and increadibly powerful. Embracing openness and transparency is your best path to success on the social web, because it allows you to have meaningful and authentic conversations with your key audiences. But it isn't easy -- we know.
Learn more. 9 Ways Your Business Needs To Change To Become Social. Social media has changed the way we do almost everything.
We make buying decisions, find jobs, play games, listen to music and learn socially. Public Relations Values Perfect Fit For Social Media Age. At many companies, it was still possible five or 10 years ago, to believe that the brand was everything the company said about its products and services, the sum total of its logo, its advertising, its press releases, its sponsorships.
Today, the brand is no longer determined by what the company says about itself; it’s determined by all the things that are said about the company by others, in the real world (over garden fences, in hair salons, the supermarket check-out line, over drinks and dinners) and in digital and social media. 5 Keys for Promoting Honesty & Transparency in Your Company.
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Young Entrepreneurs Today's Most Read 9 Proven Ways to Get People to Take You Seriously 4 Intangibles That Drive CEOs What It Takes to Go From Dead Broke to 6 Figures in 6 Months The Mentality of a Successful Career 4 Big Challenges That Startups Face These Siblings Are Cooking Up America's First Meatless Butcher Shop Kim Lachance Shandrow 3 min read News and Articles About Young Entrepreneurs Failure. 2010 - The Year of Brand Transparency, Honesty and Trust. CorporateTransparency. 4 Significant Social Media Trends To Watch For In 2012. It was a great year for social media. A number of changes have been made in order for social platforms to improve and enhance their services for users.
Aside from that they’re monetizing their services through paid social advertising like Twitter’s Promoted Tweets. Monetizing social platform services is crucial due to the fact that social networks are now becoming a marketplace and need funding to sustain their free services. Social ads are also overwhelming Mark Zuckerberg’s social network. Facebook is considered a destination-location for marketers and customers. And with the increasing use of social media, some improvements were made to enhance the functionality of each social platform. The Rise of Mobile Sites. 3 Facts That Will Shape the Future of Branding, Marketing and Social Media. Popular Today in Business: All Popular Articles Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.”
One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace. You can't go home again - How Did Our Parents Screw This Up? Redefining Public Relations in Age of Social Media Redefining Public Relations for Social Media Age Redefining Public Relations for a New Age - NYTimes.com.