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Enlarge New York Magazine Joe Hagan's cover story in the Jan. 22 edition of New York Magazine details why the 2012 election will be the "most negative in the history of American politics." Hagan says a big factor in what he calls the "tsunami of slime" is the emergence of superPACs. They're political action committees closely associated with particular candidates, and often run by friends and former staffers of the candidates they support. But unlike candidates' committees, whose contributions are limited by federal law, superPACs can take donations of any size. Hagan says the unprecedented flood of cash is allowing superPACs to hire armies of opposition researchers and ad-makers who will be busy planning attack ads from now until November.
How SuperPACs Are 'Gaming' The 2012 Campaign : NPR
New Book Announcement: Social Media and Public Relations: Eight New Practices for the PR Professional | Deirdre Breakenridge
By Deirdre Breakenridge, October 24th, 2011 I’ve been working on a special writing project for several months and now it’s official … I’m thrilled to share with you the launch of my new book,”Social Media and Public Relations: Eight New Practices for the PR Professional.” The book will be published by FT Press, a Pearson Company, with an anticipated publishing date of February 2012. Here’s my video with more details about the book and a link to a Social Media Release (SMR), if you want more information. Thank you and I look forward to sharing my new manuscript with you!Professor Kirk Hazlett shares advice for PR students and professionals - National Public Relations | Examiner.com
Valerie is an innovative developer of teams, communities, products and communications programs. During her career in the public relations industry, Valerie has managed a national sales force, directed the implementation of new and upgraded PR services, planned and executed social media...
A post that ran last week on Ragan.com (" What makes a good PR pro: A degree or a journalism background? ") asks a question most PR practitioners who have been around the field for some time are acquainted with: Just how crucial is newsroom experience for a successful transition to public relations? Just because the question surfaces regularly doesn't mean it's a good one to get in the habit of asking.
News flash: Journalists don't make better PR pros | Articles
Recently I spoke with Content Strategist, Margot Bloomstein , who was conducting research for an upcoming publication about Content Strategy intended for a variety of audiences. In particular, we discussed productive interactions and exchanges between Search Engine Optimization professionals and Content Strategists. Organizations advance their reach and engagement goals through content and Strategists work to audit, develop strategy, plan, create and maintain that content.
How SEO Can Work With Content Strategy - Online Marketing Blog
Basic HTML Skills Every PR Professional Should Have « PR at Sunrise
There are plenty of PR professionals who have never seen a stretch of computer code in their life. And there are A LOT of resources that exist out there to quickly bring them up to speed on basic HTML. Some take a class, some buy a DIY book and yet others tap into the most widely available resource, the internet. There is not a single string of HTML code that you cannot find somewhere in the vestiges of an old tech forum or the website of an avid computer coder. Some of our personal favorites are w3schools.com , WebDevelopersNotes.com and Web Design at About.com , to name a few.
The Ethics of Whisper Campaigns | Spin Sucks
“For years, Mark Zuckerberg , the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May 13, 2011. Enter Burson Marsteller . Most of you already know the story."You would go into these hearings and there would be more PR people representing these big players than there were reporters, sometimes by a factor of two or three," Barstow said. "There were platoons of PR people." An investigative reporter for The New York Times, Barstow has written several big [4] stories [5] about the shoving match between the media and public relations in what eventually becomes the national dialogue. As the crowd at the hearing clearly showed, the game has been changing. "The muscles of journalism are weakening and the muscles of public relations are bulking up -- as if they were on steroids," he says. In their recent book, " The Death and Life of American Journalism [6] ," Robert McChesney and John Nichols tracked the number of people working in journalism since 1980 and compared it to the numbers for public relations.
PR Industry Fills Vacuum Left by Shrinking Newsrooms - ProPublica
The Social Web | Social Marketing & PR 2.0: Can PR and Social Media Really Convert Sales?
We’ve all had discussions about the benefits of social media marketing; what it can do for brand awareness, for word of mouth and brand perception, and for driving traffic to websites via direct routes, referrals and through search engines. But here’s a question for you: what CAN’T social communications do? What prompts this post is an ongoing debate I’ve been having with a new client about, you guessed it, the value/ROI of social media. To put this into context, BOTTLE is carrying out a full PR programme for this particular client, which is an online retailer on a very tight budget.
Facebook May Hire Robert Gibbs, Former Obama Aide - NYTimes.com
Facebook is in talks to hire Robert Gibbs , President Obama’s former White House press secretary , for a senior role in helping to manage the company’s communications, people briefed on the negotiations said. The talks are still at an early stage and no formal offer has been made, these people said, adding it remained possible that the discussions could collapse. Mr.