How to promote your products & services for FREE with high sales conversion rate. How to promote your products & services for FREE with high sales conversion rate. Staggering Number of Consumers Read Online Reviews. Consumers are flocking to online reviews more and more before they make purchases.
This detail gets confirmation from WebProNews in their summary of BrightLocal’s recent Local Consumer Review Study. The staggering results clearly show that online reviews are more important than ever to people, providing support for CheckTick.com tool that generates new, genuine reviews for businesses. As WebProNews explains, 32 percent of surveyed people have searched online for a local business within the last 12 months, which is more than the 28 percent in 2013. Chances are good that these people are doing research before making a purchase and confirming the business is trustworthy. In fact, 88 percent of people confirmed the primary reason they read reviews was to find out the quality of the company. Another study finding to note is regarding the number of reviews that consumers read to feel satisfied as to the trustworthiness of a company (and in turn make a purchase).
FeedBack Search Engine. What is the Future of Marketing for Small and Medium-Sized Businesses?
In order to grow your small or medium-sized enterprise, your marketing strategy needs to be a strong one that catches the eye of your target audience. By learning what the future holds for your enterprise in the marketing realm, you can begin making adjustments […] A recent article from WebProNews has caught our eye. How can you spot a fake review? By User: Gmaxwell (original) User: David Levy (derivative) [Public domain], via Wikimedia Commons Reviews are a valuable source of direct consumer experience about a product or service on the market.
Consumer reviews can alert you to pitfalls or advantages which you haven’t been aware of. That’s why their popularity has been growing fast over recent years. However, while reviews are important, there are a high number of fake reviews on the market. You can find details about this issue in our previous post The Sad Reality of Online Consumer Reviews. Is the Review Generated Against a Purchase or Not? First you should know details about the platform that you are looking at. Genuine Customer Reviews - Local Deals, Discounts and Events. Another Fake Customer Review Profile – What does it Look Like? Is the customer profile a fake one?
As we previously discussed, many customer review profiles that are online are fake. It is part of the sad reality of consumer reviews today. We recently came across another unsuccessful company producing false reviews and here were a few details we noted about them. In this particular profile example, we learned the company* is hiring writers to produce positive reviews and post them, with the goal to beat the real consumer’s online testimonials. Did we mention that the real reviews are primarily negative? In our opinion, this type of company may be the worst because they provide dishonest and unprofessional services and try to beat out complaints by posting positive fake reviews. With real customers, however, even glowing endorsements are usually just a few sentences long.
As we come across these unethical companies, we stop to ask, “How many of them are there?” Consumer Review Issues Make Breaking News. Fake Customer Reviews are the Wrong Way to Do Business.
(Image: Pixabay, Public Domain) A recent article from WebProNews has caught our eye. While the article focuses on the review platform Yelp, we see the article as being a confirmation of many of the bigger consumer review issues we have discussed in our posts here at the CT Insider. For example, the article brings to light whether many online customer reviews are genuine or not. Also, it questions how we know whether a review is genuine or not. As the article is published by WebProNews, a website well known for covering top online marketing news, we take that to mean that consumer reviews continue to be a relevant, important issue. Why is the review issue important? And so, we continue in our CheckTick journey with a goal to strengthen the integrity of the consumer review industry – and to provide you with the latest consumer review insider news.
Genuine Customer Reviews - Deals, Discounts, Events. CT new image.