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15 SEO Best Practices for Structuring URLs. It's been a long time since we covered one of the most fundamental building blocks of SEO—the structure of domain names and URLs—and I think it's high time to revisit.

15 SEO Best Practices for Structuring URLs

But, an important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well. " Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be. #1: Whenever possible, use a single domain & subdomain It's hard to argue this given the preponderance of evidence and examples of folks moving their content from a subdomain to subfolder and seeing improved results (or, worse, moving content to a subdomain and losing traffic). Tool: URL Builder - Analytics Help.

Generate custom campaign parameters for your advertising URLs.

Tool: URL Builder - Analytics Help

You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator.

There are three generators. Be sure to use the correct URL generator because the URLs to websites, the Google Play Store, and the Apple App Store are each a little different from each other. the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store. Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar. Today we are thrilled to announce version 3 of the MozBar browser extension.

Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar

The SEO toolbar is now available for Chrome users. Expect the Firefox version to be available in a few weeks. Toutes les commandes spéciales de Google, Bing expliquées en français.

Chef de projet

Successful Site Architecture for SEO [SES London 2011] For today’s blog post, I’m going to write about my favourite topic of all, site architecture for SEO.

Successful Site Architecture for SEO [SES London 2011]

The Noob Guide to Link Building. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

The Noob Guide to Link Building

The Noob Guide to Online Marketing is arguably the greatest single post of all time. If you don’t agree, well, it’s at least my favorite. URL et référencement naturel. The Anatomy of a Search Engine. Sergey Brin and Lawrence Page {sergey, page}@cs.stanford.edu Computer Science Department, Stanford University, Stanford, CA 94305 Abstract In this paper, we present Google, a prototype of a large-scale search engine which makes heavy use of the structure present in hypertext.

The Anatomy of a Search Engine

Google is designed to crawl and index the Web efficiently and produce much more satisfying search results than existing systems. De l'usage du robots.txt. Posté par RDD le 22 sept 2010 dans Referencement | 13 commentaires.

De l'usage du robots.txt

Htaccess : cache control et expire headers. Le htaccess est un fichier de configuration de votre serveur, et celui-ci peut vous rendre énormément service pour les performances de votre site, sur l’expérience utilisateur et sur le référencement naturel.

Htaccess : cache control et expire headers

Mais c’est un peu le flou sur la manière de le configurer. Si vous rencontrez des soucis avec ce code et que vous souhaitez que nos équipes se charge de l’adapter et de l’installer, faites appel à nos services de développement. Voici donc un guide pour coder votre fichier htaccess : Avant propos Testez, testez et testez ! URL Rewrites and 301 Redirects - How Does It All Work? URL rewrites and 301 redirects... you talk about them, you recommend them, but do you truly understand how they work?

URL Rewrites and 301 Redirects - How Does It All Work?

Sure, you know that rewriting a URL means that the URL displayed in the browser changes to be more SEO (and user) friendly. HTTP Status Codes SEO Best Practices. HyperText Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to a web server.

HTTP Status Codes SEO Best Practices

These three-igit codes indicate the response and status of HTTP requests. Etienneweiss. Tutoriel balises meta : guide complet en français. Google Algorithm Change History.

Outils SEO

Netlinking. Tracking. Annuaires. EmarketingTuner. 10 problèmes SEO et 18 outils pour les résoudre. Ranking Factors for 2011 SEOmoz. Since 2005, SEOmoz has released a new version of the Search Ranking Factors survey every two years, a piece of content that many in the SEO world have used and referenced. This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with correlation data from over 10,000 results in Google.

Because this document is quite large, we've divided it into a number of sub-sections based on the type and focus of the data. This intro video can help provide some more information (and is available on the overview page as well). Included in the ranking factors, you'll find the traditional list of factors broken down into sections such as domain level keyword usage features (which describe things like exact match domains, using the keyword in the root or subdomain name, etc) or page level link metrics (which refer to items like quantity of links to the page, mozRank, etc). P.s. P.p.s.

Balise TITLE, comment la rédiger ? Si l'importance de la balise TITLE ne fait plus aucun doute pour faciliter le positionnement d'une page web sur les moteurs de recherche, son mode de rédaction amène encore très souvent de nombreuses interrogations. Voici donc quelques conseils pour faciliter son optimisation en fonction des situations. Redirection SEO Best Practices. Redirection is the process of forwarding one URL to a different URL. There are three main kinds of redirects: 301, 302, and meta refresh. Types of Redirects. SEO et optimisation de la conversion - RESONEO / SMX France 2011. Canonicalization. Canonicalization for SEOs refers to normalizing (redirecting to a single dominant version) multiple URLs.

Code Sample What is Canonicalization? Canonicalization can be a challenging concept to understand (and hard to pronounce: "ca-non-ick-cull-eye-zay-shun"), but it's essential to creating an optimized website. The fundamental problems that canonicalization can fix stem from multiple uses for a single piece of writing–a paragraph or, more often, an entire page of content–that appears in multiple locations on one website or on multiple websites. For search engines, this presents a conundrum: Which version of this content should they show to searchers? To provide the best user experience, search engines will rarely show multiple, duplicate pieces of content and thus, are forced to choose which version is most likely to be the original (or best). Headers and compression. Written by Maile Ohye as the website, Jeremy Lilley as the Googlebot Googlebot -- what a dreamboat. It's like he knows us , , and soul.

Structure de site Internet : comment faire ? Appréhender un site en 40 questions (environ) Que l'on soit consultant ou que l'on travaille chez l'annonceur, l'optimisation du référencement d'un site passe toujours par une phase de découverte qui va concerner la structure du site, son contenu, sa popularité et divers aspects liés au marketing.

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