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Have you noticed that direct traffic year over year is through the roof? Maybe you scratched your head, wrinkled your brow and chalked it up to better brand recognition. In reality, no such thing happened.
Contributors More Helpful than Last Year* Velocity of Native Google Places Reviews (+31.6) Quantity of Third-Party Traditional Reviews (+23.7) NAP in hCard / Schema.org (+22.82) Age of Place Page (+20.18) Product/Service Keywords in Reviews (+17.55) * in comparison to Blended answers from last year; degree of change normalized for increased number of factors in 2012 Less Helpful than Last Year* Product/Service Keywords in Anchor Text of Inbound Links to Domain (-22.82) Location Keywords in Anchor Text of Inbound Links to Domain (-21.06) Diversity of Inbound Links to Places Landing Page URL (-19.31) Location Keywords in Anchor Text of Inbound Links to Places Landing Page URL (-16.67) Location Keywords in Place Page Custom Attributes (15.8) * in comparison to Blended answers from last year; degree of change normalized for increased number of factors in 2012
We all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser, these plug-and-play links will let you get your job done faster and easier, and look like a pro in front of bosses and clients. The list isn't completely comprehensive, but it covers 95%+ of the SEO data points I retrieve on a monthly basis and a few extras I don't personally use that may be valuable to others. It also has a section at the end on how to make your own bookmarklets for any site, tool or service you use.
2011 has been a pretty incredible year and as this is my last planned blog post until January, I figured it would be a great time to curate some of the best posts I’ve read all year on SEO, content marketing, social media, conversion and more. To prove this is more than just a list of random posts I’ve thrown together – I have added my thoughts and comments to each post. Just click “why this is epic” to read why the post made the list.
This post was written in 2011 and is 494 days old, so is a bit old now. Feel free to read and comment on this post, just remember some things change with time and any facts in this post may not be accurate anymore. Today I have been looking into the most efficient way to be able to perform SEO on year related events such as the Grand National and the World Cup, or generally any event, competition or regular occurrence that you as a webmaster could look to target. This is not a secret formula that is going to give you the edge over all of your competitors as the information held within this post has been cited by professionals for a number of years but it seems that there are still people out there that are not conducting their optimisation for such occurrences in a way that would build strength year in, year out and so this is why i thought that i should take the time to reinstate this information for you!
If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions. You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this. Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles. Optimize photo filenames – This only works on some networks, which I will mention below.
My first real company was an SEO agency. I was only 17 years old when I started it and I had no clue what I was doing. The only thing I knew was there was a business to be made from SEO because companies spent millions of dollars on pay-per-click advertising. I was fortunate enough to get my agency $10,000 to $20,000 a month in revenue within a year, but scaling the company to millions of dollars a year was a much harder challenge. Luckily I was able to get there as soon as I figured out how to close big SEO contracts that were in the million dollar range.
This post has been inspired and adapted from one of my favourite non-SEO bloggers, James Altucher. He recently wrote: 9 Ways to break all the rules . As an SEO, regardless to the fact we proscribe or prescribe the definition, our jobs are to get our content high up enough in SERPs to attract searchers into our sites. Simply put, it’s the art of making something findable.