Custom Reporting Using Google Analytics and Google Docs
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Realtime Google Analytics data inside a Google Doc—a panacea! Don't believe me?
How to Find Out Which Online Marketing Strategy Drives the Best Traffic
Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data. This is where Google Analytics Advanced Segments come into play. Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on.
How Much Are Social Media Followers Worth? - Integrated Advertising and Marketing Agency
Are you on Instagram, Vine or Twitter? How many followers do you have? As more and more people develop their personal brands on social media, advertisers and marketers are looking for ways to work with social influencers in order to distribute brand and campaign messaging. But this type of partnership comes at a price.
Location extensions, a new way to run local ads
Today, we'd like to tell you about a new way to run your local ads – location extensions. Location extensions allow you to "extend" your AdWords campaigns by dynamically attaching your business address to your ads. This new feature will be fully available in the coming weeks, with some advertisers having access to the feature starting today. If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords.
SEO Dashboard in Google Docs with Google Analytics and SEOmoz Mozscape
If you spend too much time in your daily SEO reporting activities, pulling, integrating and sharing your SEO traffic data from Google Analytics and link related metrics from tools such as Open Site Explorer you have arrived to the right place! The Solution: An SEO Traffic & Link Popularity Dashboard in Google Docs. Let’s use the APIs of Google Analytics and SEOmoz MozScape to import their data to Google Docs and easily automate and share our SEO Dashboards. I promise it’s going to be much easier than it sounds (no coding involve!), since we’re going to use some already created scripts: To import Google Analytics data to Google Spreadsheets we’re going to use the Google Analytics integration with Apps Script released last August that allows us to pull and display the data in Google Docs.
How to use the Facebook Ad Conversion Pixel to Track Ecommerce Checkouts
Are you an eCommerce business struggling to drive traffic to your website? Are you using Facebook advertising but unsure if your efforts and money are resulting in real revenue? You need to be using Facebook Conversion Tracking. This article will discuss the benefits of Facebook Conversion Tracking for eCommerce businesses and how to use it. I’ll define all the terms you need to know and tell you exactly what Conversion Tracking is and why it’s crucial for your business. Then I’ll give you step by step instructions on how you can create and place a Conversion Tracking Pixel with Facebook Power Editor (it’s easier than you might think).
Google Analytics API In Plain English
I’m spoiled now. I rarely go into the Google Analytics (GA) interface anymore. You know why? There are cool Excel plugins that will pull your data right into Excel. Of course, most of them are PC-swim only.
It's all about the "But" in Life Science Marketing
– Third, and final, in a series – In the first post in this series I talked about how most life science marketing stinks due to the scientists’ need for Clarity and completeness. I also introduced the idea that most effective communication in life science marketing can be boiled down to living somewhere on the Clarity vs. Mystery scale — and that too much clarity is killing life science marketing.
Using Google Analytics to Power an Effective Q&A Strategy
When we started Alarm Grid we struggled with how we were going to stand out in a world of like a trillion other security companies. We were late to the game, no doubt, and in a world with as much competition as there is in an old industry like home security, it seems like there isn't much you could do to compete with the million minds that have come before you. Since then, we've done a lot of fun things that have helped us to gain traction, but my favorite strategy we've executed on thus far is our security FAQs strategy. We have built an amazingly large database of super relevant Questions and Answers, and our users love them. Before we begin, let me introduce you to our executive team: Eric is on the left, Sterling is in the middle and I'm the guy on the right.
Facebook vs. YouTube: Who’s winning the video marketing battle?
Over the past few months, the Internet has been abuzz with chatter about Facebook overtaking YouTube as the go-to destination for video on the web. Facebook surpassed YouTube in total number of video views on desktop in the U.S. last August. It has also been ramping up its video functionality, with the recent launch of a new-and-improved Videos Tab, including Playlists, and a Featured Video module for pages, as well as the ability to embed Facebook videos across the web. But what does this mean for marketers?
