Robots.txt Tutorial. How to Create Robots.txt Files Use our Robots.txt generator to create a robots.txt file. Analyze Your Robots.txt File Use our Robots.txt analyzer to analyze your robots.txt file today. Google also offers a similar tool inside of Google Webmaster Central, and shows Google crawling errors for your site. Example Robots.txt Format Allow indexing of everything User-agent: * Disallow: or User-agent: * Allow: / Disallow indexing of everything User-agent: * Disallow: / Disawllow indexing of a specific folder User-agent: * Disallow: /folder/ Disallow Googlebot from indexing of a folder, except for allowing the indexing of one file in that folder User-agent: Googlebot Disallow: /folder1/ Allow: /folder1/myfile.html Background Information on Robots.txt Files Robots.txt files inform search engine spiders how to interact with indexing your content.
When you block URLs from being indexed in Google via robots.txt, they may still show those pages as URL only listings in their search results. Crawl Delay. URLs and SEO: Various Strategies for URL File Names. Quite a long time ago we discussed best practices for URL structure – that old post needs both an update and more details to discuss. So I decided to start a new post summarizing and discussing various strategies for URL file naming. 1. Why do we care? URL is undoubtedly one of the most important aspects that affect both SEO and usability. It affects: Rankings (placing keywords in the file path is one of the most effective ways to make the keywords more prominent);Click-through: a “clear”, “readable” URL can be another reinforcement signal for the user to click it;Usability: a good “obvious” URL helps the user understand what the page is about even before entering the page. 2. There is no doubt that keywords in the URL matter (so far they even matter a lot). 3.
While Google has become much smarter when it comes to identifying separate words in the file path, a dash is still considered the best choice: 4. Usability: Very few people manually type a URL in the address bar. 5. 6. 7. 2011 Search Engine Ranking Factors. The Periodic Table Of SEO Ranking Factors. On Page SEO Guidelines and Tips | Azure Web Design. On Page SEO is the process of optimizing your HTML pages for the search engines’ perusal. It is by no means an exact science, but Google and all the other search engines have published guidelines for us to follow to better rankings. Server and File Settings Make sure that there is only one version of your site – 301 redirect all non www. URLs to the www. ones or vice versa.Serve up easy to read and understand canonical URLs.Name your files such that they are easy to read. “moonwalk-photo.jpg” as opposed to “moon734.jpg”.Make an XML sitemap and upload it to the search engines.Make effective use of robots.txt.
Do not allow search result-like pages and a large number of auto-generated pages with the same or only slightly different content to be crawled. HTML Title and Head Use targeted keyword in the <title> but keep in mind what visitors would see. Your Content Use only one <h1>tag per page.Use alt tags in images, links, etc. Linking. Perfecting Keyword Targeting & On-Page Optimization. (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page? This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.
My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will: larger version In the old days of SEO, "on-page optimization" referred merely to keyword placement. Uniquely valuable Keyword-targeted. The Ultimate On-page SEO Checklist – Better SEO, Semantics and Accessibility at The Same Time.