The Top 100 Brands According To The Koozai Score. Although Brand Authority is of paramount importance in creating the necessary SEO signals to improve your site’s natural search performance, Domain Authority mustn’t be overlooked either.
Koozai recently analysed the sites of the brands in the Forbes Top 100 to find out how they were performing. We devised a scoring system to identify the top 100 brands for Domain Authority and backlinks. The Koozai Score We created the Koozai Score by multiplying the Domain Authority by the number of links and then dividing this by 100 (what the domain authority is measured out of). This gives us an accurate reflection of the brands with the best number of links and Domain Authority. The results revealed something that we had suspected for a while, namely that Domain Authority is being severely underestimated, and in some instances not taken into consideration at all when defining a brand’s strength. List Indexed Pages & URL's in Google. Categorised in: Google, Google Drive, SEO January 12, 2015 9:59 am | Published by Matt It is very important to stay on top of the URL’s that Google and other search engines have in their indexes to ensure that removed pages are correctly redirected to appropriate, relevant content.
To maintain external links and social shares to removed content, along with reducing 404 errors and potentially loosing visitors, the implementation of 301 redirects is a must for every web site. This is why we need to employ the methods detailed in this post to identify, monitor and maintain the indexed pages within search engines. Koozai sur Twitter : "Has SEO Changed? 11 Years in #SEO. Has SEO Changed? 11 Years in SEO. This year marks my 11th in SEO and Digital Marketing.
It seems a very long time ago now that I went to a chance interview with a web design company in Hampshire for a potential vacancy for a job I wasn’t even aware of. 11 years on and the rest, as they say, is history. As someone who has been totally self-taught throughout my online career, I’ve amassed some serious experience along the way. And when I look back at SEO eleven years ago, I can’t help but notice that whilst some tactics are no longer relevant, there are still some things we should be doing. SEO In 2004 Back in 2004 (before Koozai was born) when I first started, SEO was easier, hugely easier. Carrying out SEO was largely based around making sure the targeted term was included in as many fields as possible as often as possible. Tools were available that scored your SEO based on some amazing factors such as how many times you mentioned a term in certain areas.
The Many "Deaths" of #SEO Up Until 2015. While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet.
A simple search on Google for “SEO is dead” generates no less than 42,600,000 results. Before we decide whether SEO is dead or not, we need to clarify what SEO really means. There are a lot of misunderstandings surrounding what SEO is about, which leads people on the wrong track. If for instance, you think SEO is about tricking search engines, linking schemes, and web spam then yes, SEO is dead. Welcome to Forbes. The Best Of #SEOBandNames (with tweets) · Koozai_Harry. Using Webmaster Tools Search Query Data For SEO Action. A post from the (ever useful and bookmark-worthy) DejanSEO blog back in January drew to my attention a revamp of the search query data reported on in Google’s Webmaster Tools.
Google Toolbar PageRank Lives On With The First Update In Over 10 Months. 18 Useful Social Media Tricks To Boost Your SEO Potential. As time goes by there is more and more evidence that social signals are becoming of greater important when it comes to achieving a higher position in SERPs.
So how can you leverage Social Media to improve your rankings? According to Searchmetric’s recent study of SEO ranking factors good activity on social media can earn you better rankings. In addition, the study showed that the higher the number of social signals from the below networks the better the position of your website in SERPs:
List of 10 Credible Articles on Google Disavow Tool - SEOorb. After Google penguin updates, bad backlinks became one of the major issue in SEO.
We have to clean up the previous mess to sustain a Search Ranking but removing backlinks are not a piece of cake. So Google introduce disavow tool which help both webmasters and Google to fight against spam. SEO Measurement Mistakes Part 2: 10 Google Analytics Gaffes. In my last article, I discussed 5 ways people stifle SEO campaigns at the macro level by focusing on the wrong KPIs.
Today, I’d like to discuss a few common Google Analytics pitfalls we see when it comes to SEO. 1. Advanced SEO For Ecommerce: Maximizing Keyword Spread. Maximizing the search engine visibility of your eCommerce website, for qualified queries, is perhaps the most important role SEO has to play in selling products online. The idea of keyword spread is similar to an approach taken by stock options traders called a condor option; you are essentially increasing your keyword opportunities while lowering your overall risk. By spreading your search engine rankings for as many qualified keywords as possible you are exponentially increasing the probability that your site will be seen and hopefully visited. And to be fair (and clear) this strategy is not just for eCommerce, but for the purposes of this post I am going to focus on selling online, looking at websites that are effectively ranking for eCommerce intent keywords from head to long tail. The nuts and bolts of this concept is about making sure you position the right content, for the right time, for the right person.
Sustainable brands are built on trust and customer loyalty. Yes. 1. 2. 3. 4. The Neil Walker #SEO Mad Daily. Decoding Google's Referral String (or, how I surviVED Secure Search) Last week, I held a Mozinar outlining a method to extract SERP vertical -- called Universal Search by Google --- from Google referral strings.
Since the Mozinar concluded, the number of people who have reached out with their own theories and ideas has been impressive. SEO and Local. On page SEO. URLs and SEO: Various Strategies for URL File Names. Quite a long time ago we discussed best practices for URL structure – that old post needs both an update and more details to discuss.
So I decided to start a new post summarizing and discussing various strategies for URL file naming. 1. Why do we care? URL is undoubtedly one of the most important aspects that affect both SEO and usability. It affects: Rankings (placing keywords in the file path is one of the most effective ways to make the keywords more prominent);Click-through: a “clear”, “readable” URL can be another reinforcement signal for the user to click it;Usability: a good “obvious” URL helps the user understand what the page is about even before entering the page. 2. There is no doubt that keywords in the URL matter (so far they even matter a lot). 3. My anti rankings. Digital Marketing Is More Than SEO. Wouldn’t it be nice to be told how long it will take to see your site sitting pretty at the top of a Google search for your money term…Or even how close you are to being top of the pops?
Wouldn’t it be more humane for someone to actually tell you that despite the fact you know that your site is the bee’s knees, it is never going to happen, that www.xyz.com is going to cling on to number one despite your 10 page champion? This post is going to tell you a little specifically about website optimisation, more about digital marketing becoming the necessary mind-set to adopt when marketing your website and it’s likely to infer (I’ll avoid saying it outright) to “gr**t content” now and again. The point of this post is to say holistic digital marketing is more than ‘just’ SEO and to try and break down the tunnel vision, the hell bent obsession with ranking number one for ‘blue widgets’; and the belief that organic traffic is the only goal because it isn’t.
Red Mist. Every Marketer Should Be Technical. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There's been a lot of talk of roles like growth hackers, marketing ninjas, and technical marketing in the past year. Regardless of whether or not you subscribe to these labels, technical skills are becoming a requirement for success in online marketing. The marketers who know SQL, can write code, leverage APIs, and perform quantitative analysis will be the most desirable and productive individuals in our industry. Those without these skills will find it increasingly difficult to find ideal career opportunities.
I've prepared this guide as an overview to the technical skills that are most helpful in online marketing and included a directory of resources to help you get there. Growth hacker, growth cracker; the labels don't matter, but the skills do! Can a marketer be technical? Generalist/specialists are the new minimum viable professional 1. 3. 4. 5. 6. 7. About Google. How To Make Google Analytics Talk To Excel, In Plain English. I’m spoiled now. I rarely go into the Google Analytics (GA) interface anymore. You know why? There are cool Excel plugins that will pull your data right into Excel. The Content Marketer’s Guide to Visualizations. Welcome to Point Blank SEO! Don’t forget to subscribe via RSS for future posts just like this one.
Note: For those unfamiliar, this is a link building blog, so after much debate of calling this the “content marketer’s” instead of the “link builder’s” guide to visualizations, bare with me as I try to tie a lot of this into building links. Thanks, & enjoy! Great link builders solve problems, because problems lead to links. Creating Data-Driven Content: the Step by Step Process. Data is the new content. Building a Video SEO Strategy. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.