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Why you should place regular analysis at the heart of your SEO in 2013
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The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same.
How Do I Build the Perfectly Optimized Page? If you're in SEO, you probably hear this question a lot. Sadly, there's no cut and dry answer, but there are sets of best practices we can draw from and sharpen to help get close.
Below is a compilation of all my SEO Tutorials. These tutorials are currently out of date, however a lot of the basic principles haven’t changed. Over the coming months I will be adding tutorials on Google analytics, rich snippets, local & international SEO. If you want to jump start your SEO learning, I would seriously recommend visiting the Branded3 website, we offer advanced SEO training , attended by some of the countries leading digital marketers. Search Optimisation Basics 1 – SEO Basics 1 2 – SEO Basics 2
I must admit that lately Google is the cause of my headaches. No, not just because it decided I was not going to be not provided with useful information about my sites. And neither because it is changing practically every tool I got used since my first days as an SEO (Google Analytics, Webmaster Tools, Gmail…). And, honestly, not only because it released a ravenous Panda. No, the real question that is causing my headaches is: What the hell does Google want to go with all these changes? Let me start quoting the definition of SEO Google gives in its Guidelines:
Although the use of keywords on website pages and in the anchor text of inbound links remains important for SEO, search engines are increasingly using a site’s branding, visitor behavior and social data. This is The New SEO , introduced here by Mark Nunney in an edited extract from his new book, SEO for Profit . Google's new Panda update has changed SEO and it appears to include user behavior and (possibly) branding data. But even if they aren’t considered at all by Panda, these factors are considered by Google's main algorithm. So you must consider them in your SEO planning.
URL rewrites and 301 redirects... you talk about them, you recommend them, but do you truly understand how they work? Sure, you know that rewriting a URL means that the URL displayed in the browser changes to be more SEO (and user) friendly. And you know that a 301 redirect is a permanent redirect.
When I started in the SEO field (circa 2003), the job responsibilities weren't easy, but the list was relatively small. Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. A 2003 vs. 2008 rundown might look something like: (Notes on image above: There's some over-simplification in this list, and some items cross the artificial 2003 barrier a bit) The last 2.5 years, however, have made for some fairly substantive changes.
Last week, I released the results of a survey of Google News Ranking Factors with some of the top news SEOs in the business. While there has been plenty of response regarding the Top 10 Most Important Factors , I thought it would be helpful to take a closer look at the Top Negative Factors. In my work with local news publishers, I have seen many of them doing a lot of things which hurt their rankings. 1. Duplicate Content Just as in traditional Web SEO, duplicate content was determined to be the biggest negative factor.
Rankings Explained. Any Questions? *click to enlarge*
Posted on April 28th, 2011 Faster is Better. My 1980 Honda CB750 with modifications for speed and style. Google apparently has begun looking at page speed/load times as a ranking factor in the search results. So if you want to stay competitive with your SEO, speeding up your site can help you keep a technical edge over your competition.