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Why Modern SEO Requires Almost No Technical Expertise. The Internet is complicated.

Why Modern SEO Requires Almost No Technical Expertise

If you think about the innumerable calculations that go into every Google search just to bring you the perfect information for your request, it can almost be overwhelming. Trying to appeal to every line of code in Google’s core algorithm to rank higher would be virtually impossible, even for the most advanced programmer. Fortunately, you’re not a Google engineer, and you don’t need to be in order to rank higher in search engines. Because the early days of SEO leaned on backend coding tactics and deceptive tricks to get sites ranking higher, there’s a modern-day misconception that SEO success can only be achieved through a combination of technical proficiency and extensive experience.

This simply isn’t true. As an illustration of why technical expertise is no longer an absolute necessity, consider this: Google’s search algorithm is completely undisclosed. Is Brand a Google Ranking Factor? - Whiteboard Friday. Is Brand a Google Ranking Factor? - Whiteboard Friday. Is Brand a Google Ranking Factor? - Whiteboard Friday. The Web Developer's SEO Cheat Sheet 3.0. Today we're excited to make freely available the new Web Developer's SEO Cheat Sheet 3.0.

The Web Developer's SEO Cheat Sheet 3.0

Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike. Why SEO Is Actually All About Content Marketing. There’s a bit of confusion over SEO and content marketing.

Why SEO Is Actually All About Content Marketing

The confusion comes over how SEO and content marketing fit together. 4 SEO Tactics to Embrace in 2015. Remember when the meta keyword tag was popular?

4 SEO Tactics to Embrace in 2015

Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO. Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is.

The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO

On the one hand, internal linking is such a simple concept, and everyone should be doing it. On the other hand, the theory, process, and best practices of internal linking get extraordinarily complex. It’s both advanced and simple. Breaking the SEO Rules: When Not to Follow Best Practices. Best practices are set in place to guide us toward success in most situations.

Breaking the SEO Rules: When Not to Follow Best Practices

Not all situations. In today's Whiteboard Friday, Cyrus shows us several instances in which it's actually best to break the rules and throw those best practices out the window. Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Are You Being Outranked by Your Own Content? Unique, and original, content drives the Internet (so we’re constantly told), and we SEOs spend much of of our time producing and honing that content in the hopes of making the all mighty Google happy as a clam.

Are You Being Outranked by Your Own Content?

Unfortunately, there has always been an ongoing problem with spammy websites lifting existing content verbatim, and passing it off as their own creation. These scraper sites not only devalue the original content they have stolen, but they can also impact the page rankings of the original page. Many of us have been affected by scraper sites over the years, and there is nothing quite as nerve wracking as having your hard work stolen, and then watching it earn a better piece of SERP real estate. 3 Cornerstone SEO Tips from Google. Does it seem like just when you start to understand search engine optimization (SEO), something changes?

3 Cornerstone SEO Tips from Google

Either Google shoots out a new update, or a competitor posts about a new strategy and it leaves you running for a specialist to understand how this impacts your own strategy. Google Begins Rolling Out Panda 4.0 Now. Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.

Google Begins Rolling Out Panda 4.0 Now

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update. Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. How to Score Your Website’s SEO in 10 Minutes or Less. 7 Reasons Why Your Business Should Invest In SEO. How Google Determines Where to Rank Your Website. How Combining SEO & Usability Solves 4 Common On-Site Problems. One of the most trying points in my search marketing career has been molding a mindset coupling both SEO and the user experience.

How Combining SEO & Usability Solves 4 Common On-Site Problems

This primarily means stepping away from “bot obsession” and solely thinking about rankings and traffic. Every campaign must meet site objectives while hopefully maintaining heightened organic visibility. SEO is evolving more to focus on satisfying the end user. However, there are many times where I still want to make SEO, bot-focused revisions to a site that may impede upon site usability and the user experience. So this begs the question: which should win? Both. SEO, Meet Usability. Google Penalizes MyBlogGuest, a Guest Blog Network. When Google's Matt Cutts first announced the search engine would be penalizing a large guest blogging network, many people in the SEO industry instantly thought that it could possibly be MyBlogGuest, run by Ann Smarty, brand manager of Internet Marketing Ninjas.

At the time, Smarty was pretty confident that MyGuestBlog wouldn't be hit, primarily because it wasn't a "network" and it wasn't selling links. However, Cutts announced today via Twitter that Google has taken down a guest blogging network, and sure enough, MyBlogGuest was the one hit. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns. Search Engine Marketing - Do Keywords Matter in Google's Hummingbird World? Rolled out in late 2013, the Google search engine Hummingbird delivers answers instead of educated guesses. Powered by semantic search, results are returned based upon an understanding of what users are looking for—rather than a rank order of approximate answers based on keywords and Boolean parameters. Implicit in Google's new methodology are significant changes for how marketers approach search engine optimization (SEO) and keywords. Now, every marketer needs to ask themselves: Do keywords even matter?

Search Engine Marketing - Five SEO Steps to Take Before Redesigning Your Site. Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones. Modern look: You don't want you site to look outdated, so from time to time you brush it up in line with the latest trends. More trust in the brand: If site owners continuously invest into making their sites better, users tend to associate trust their brands more. Growing needs: Your business evolves. You might be changing the focus of your activities, your message, and your marketing methods, or you might even be repurposing your business—and so you need a redesign to make your site match those needs. Higher conversion rate: Your current conversion rate is low and you think you can improve it if you change your sales copy's layout, create some extra pages that describe your products, revise your return policy, and make other tweaks.

Increased user engagement: You can improve user engagement in various ways, and you need a redesign in the majority of cases. Step 1. Step 2. Step 3. 1. 2. Why SEO is About Pull, Not Push. The best advice for executing SEO in 2014 is to always be open to new ways of thinking about the industry. Over the past few years, SEO has been forced to evolve and segment into several distinct practices: content marketing, public relations, reputation management, technical consulting and so on.

While these segments are often divisive – geeks shunning community managers, web analysts dismissing copywriters – their presence forces both generalists and specialists alike to be more introspective, to question the services they offer, and to push the industry to evolve at an excitingly disruptive pace. Recently I've been contemplating whether SEO should be considered a marketing service at all – and I've been meditating on the fact that it is undeniably closer to being a "feature" of web development, rather than a way of marketing a brand to an audience.

Small Businesses and SEO: What You Need to Know. Posted by Shelly Kramer on February 18, 2014 · 9 Comments. 18 useful custom Google Analytics reports, segments and dashboards for SEO. Why Your Site’s Search Rank May Be Falling (And 4 Simple Ways to Fix it) 6 Google Search Changes You May Have Missed. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share. 7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic. What Google's Hummingbird Update Means for Small Business. On the eve of their 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant's largest search algorithm update since 2001. The search engine's recent overhaul — which affects 90 percent of searches — aims to filter "fluff" content that are created solely for nabbing search engine optimization and instead deliver better, higher quality search results. How the Google Hummingbird update works The new Hummingbird update works in two ways: First, instead of traditional keyword searches, it uses conversational searches to deliver search results that are more on point with what users are looking for.

It also displays search content right on the search pages themselves, which makes it easier for users to find the information they need. Why My Landing Pages Trump Your SEO and PPC Pages Everytime. How Website Speed Actually Impacts Search Ranking. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google uses a multitude of factors to determine how to rank search engine results.

Typically, these factors are either related to the content of a webpage itself (the text, its URL, the titles and headers, etc.) or were measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc.). The Value of Google Result Positioning. Since Chitika Insights’ last report in May 2010 about the value of Google result positioning, the Google search algorithm has changed hundreds of times. With these changes in mind, the Insights team sought to update our Google result valuation statistics. 2013 Search Engine Ranking Factors. Yesterday at MozCon, I presented the results from Moz's Ranking Factors 2013 study. The Future Of SEO in a Socially Driven World.