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Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral. He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content .
In the world of inbound marketing, your content is your business and your calling card.
It’s not everyday you get to hear from someone that’s worked on Google’s Search Quality/Webspam team and isn’t named Matt Cutts. But Andre Weyher, whose LinkedIn profile lists a two-year stint as a member of the search quality team, recently spoke with James Norquay , a search/digital marketer based in Australia, and shared some interesting comments that may — and I’ll say more about this below — help search marketers and webmasters understand a little better how Google views certain SEO strategies and tactics.
Now that tax season is over, it's once again safe to say my favorite A-word... audit! That's right. My name is Steve, and I'm an SEO audit junkie .
Posted on Monday, Oct 01, 2012 in " Infographics SEO " by Svetlana
As an industry, SEO has struggled with setting standards of quality from day one. Even with countless professional SEOs doing best-in-class work, the industry as a whole is constantly battling the bad rap of being tactless, unethical, and sometimes even "dead." Black-hat or black cat?
In the wake of Google’s Panda algorithm update, its cadre of human search quality raters has a new task: giving Google specific quality ratings for individual landing pages.
Update: Looks like we have a direct answer now .
This past week at SXSW, Google’s Matt Cutts talked about an upcoming “over-optimization” algorithm launch aimed at those who abuse search engine optimization.
Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich.
Email Share 2559 Email Share The new Google Penguin update was a big change that has been very unsettling to SEO’ers, both blackhats and whitehats. It seems that everywhere you go, people who had previously considered themselves to be “professionals”, are now dumbfounded as their stable authority sites have moved from ranking in the top 5 for competitive keywords, to not ranking at all.
Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices.
"Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per ... April 16, 2012