8 E-Commerce SEO Tips Gathered From A Decade Of Consulting. In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent , readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO work for e-commerce clients.
These 8 e-commerce SEO tips have the power to transform any online business and boost profits. 1. Understand The SEO Impact Of Information Architecture & URL Structure Like most SEO consultants, I am often contacted late in the Web development process, well after information architecture and URL structure have been determined. If so, it is an SEO nightmare. Without a proper URL structure, internal pages are competing against each other rather than strengthening the overall site. Usually, the store owner hires a company to flesh out a design, implement and code special functions, and upload the finished site — all before the project itself has been finalized. 2. 3. 4. 5. How to Write the In-Depth Articles that Google Loves. Where Link Building is Heading in 2013. Another year has come and gone.
For link builders, 2012 may well be remembered as the year that link building truly changed forever. There have been hints over the years that the engines were getting wise to certain questionable linking tactics, but nothing quite as dramatic as what took place in 2012. Several techniques that had worked for years stopped working. Link networks discovered and devalued, site after site vanishing from rankings.
Warnings from the engines themselves about "unnatural" links. 79 Best SEO Videos and SEO Infographics. An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients: A strong technical foundation, with a crawlable and clean information architecture (that also contained a clear internal linking structure) The strategic use of target keywords on the page and in the URLs Key links with targeted anchor text Now, the rules have simply changed. Not only are the SERPs displayed differently depending on the user's specific search query (Dr.
Image courtesy of Mozcon. The History of SEO. 135,526 views Featured in: Technology SEO has changed a lot over the last two decades.
What to expect in SEO in the coming months. I have had a thread running in seo community and there is an ex-google web spam person on there.
They do not believe this site would be removed for web spam. I have filled in a form via WMT as per instructions but not received a response. If you search for ‘matt cutts rumafia’ you will see a website which has taken the name and appended it to the url thus creating a URL ‘ which appears top of the serps. Why I noindex tags in the All in One SEO settings. The All in One SEO WordPress plugin is a very popular plugin.
Many install it so that they have the ability to customize their post’s page title. This is very useful to do from the SEO perspective. Your post title should be written for your reader and be catchy, your page title for your post should be more oriented towards keywords. But the plugin has other settings that require attention. Out of the box the plugin configuration will noindex your category pages but not your tag pages. The Death Of SEO: The Rise Of Social, PR, And Real Content.
Static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines. I’m KILLING It With This Completely New Kind of Backlink. If you want high octane backlinks from authority sites without spending a dime, then you definitely want to check out this completely unknown link building strategy.
In fact, the technique I’m about to show you one is one of the most powerful weapons in my SEO arsenal… …and it’s a technique that almost NO ONE in SEO is using. Sound cool? It is. Keep reading. Are Your Titles Irresistibly Click Worthy & Viral?! The 80/20 Value of Titles Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral.
He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!) In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content. For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. 0120016870. Abstract A system may determine an extent to which a document is selected when the document is included in a set of search results, generate a score for the document based, at least in part, on the extent to which the document is selected when the document is included in a set of search results; and rank the document with regard to at least one other document based, at least in part, on the score.
Related U.S. Patent Documents Claims 1. 2. 8 Ways SEO Should Influence Your Marketing Copywriting. In the world of inbound marketing, your content is your business and your calling card.
Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience.
Old school SEOs believed they could magically sprinkle keywords throughout content with the hope that it would result in solid rankings for as many keywords and keyword variations as possible. Ex-Googler: "To Please Google With Your SEO, Forget About SEO" It’s not everyday you get to hear from someone that’s worked on Google’s Search Quality/Webspam team and isn’t named Matt Cutts.
But Andre Weyher, whose LinkedIn profile lists a two-year stint as a member of the search quality team, recently spoke with James Norquay, a search/digital marketer based in Australia, and shared some interesting comments that may — and I’ll say more about this below — help search marketers and webmasters understand a little better how Google views certain SEO strategies and tactics. NOTE: Before publishing, we asked Google for a comment on this story. It declined. A day after publishing, Google got in contact to say that Weyher “didn’t work on webspam engineering or algorithms at Google” and said it found inaccuracies in what he said.
The postscript below has Google’s full statement. Google Ranking Factors - SEO Checklist. How to Perform the World's Greatest SEO Audit. Now that tax season is over, it's once again safe to say my favorite A-word... audit!
That's right. My name is Steve, and I'm an SEO audit junkie. Like any good junkie, I've read every audit-related article; I've written thousands of lines of audit-related code, and I've performed audits for friends, clients, and pretty much everyone else I know with a website. PageSpeed Insights. How Much Does SEO Cost? (Infographic) Posted on Monday, Oct 01, 2012 in " Infographics SEO " by Svetlana How Much Does SEO Cost? The above infographic shares the results of custom research from SEOMoz and was designed by AYTM. It is interesting to see how the price differs from one country to another and sometimes reaches 250000 $/month.
How much do you pay for your SEO? Does the result always worth the price? How Google Makes Liars Out of the Good Guys in SEO. Reality: Nope. Connecting with people on social can get you links in many ways but if you did that well and didn't get anchor text, you'd probably fail. Reality: Not yet. But I sure hope it comes. How Many SEO Consultants Actually Know What They're Talking About? The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As an industry, SEO has struggled with setting standards of quality from day one. Even with countless professional SEOs doing best-in-class work, the industry as a whole is constantly battling the bad rap of being tactless, unethical, and sometimes even "dead. " Black-hat or black cat? At SEOmoz, we find ourselves pleasantly surprised day after day by the array of high-quality SEOs that make our industry such a wonderful place to be.
Unfortunately, the time finally came where we had to ask ourselves the nagging questions looming over our industry: where was all this negative noise coming from? There was only one way to find out. Inspired by a post highlighting the "sad state" of today's SEO consultants, we decided to conduct a survey of our own to determine the true, calculated quality of SEOs in 2012. Enter: The PEPS Project. Google Search Quality Raters Instructions Gain New "Page Quality" Guidelines. 7 SEO Idiots (I Mean 'Experts') to Avoid. Google Algorithm Update – Is Bounce Rate a Ranking Signal? Update: Looks like we have a direct answer now. Nine By Blue » Google’s Upcoming Algorithm Change: “Overly-Optimized Sites” » Nine By Blue. 100 Lessons Learned from 10 Years of SEO. The Increasing Complexity of the Organic SEO Task List for 2012 & 2013.
Ideally a blog post should be written and formatted for the web, meaning it should be short, snappy and image-rich. This post is exactly the oposite of that. Penguin Analysis: SEO Isn't Dead, But You Need to Act Smarter. Terrific video on Negative SEO. 6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits - Whiteboard Friday. Search Engine Marketing - Should You Host Your Blog On-Site or Off-Site? "Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per ... April 16, 2012 "Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog.
7 Steps to Measure SEO Like Paid Search. SES London: 173 free takeaways and top tips. The SES London conference covers both basic and cutting edge SEO, PPC and online marketing. Julie McNamee, Gareth Davies and Justin Deaville collected the best top tips, takeaways and memorable quotes from SES London 2013. Duplicate Content in a Post-Panda World. “No one saw the panda uprising coming. One day, they were frolicking in our zoos. The Next Generation of Ranking Signals. Anchor Text Distribution: Avoiding Over Optimization. 10 SEO Trends You Can’t Ignore If You Want High Rankings. Fat Pandas and Thin Content. Search Engines Are Winning the War on Content Farms [STUDY] 6 SEO Jedi Tactics to Try Before Turning to the Dark Side. 5 SEO Mistakes that Crush Rankings. A Real Google Friendly Website in 2012?
Google Algo Changes and Google Manual Reviews - How It Works. New Edition of the Ranking Factors for 2011 is Now Live! What is Your SEO Archiving Plan? Search Engine Optimization and Archives. Surviving a Site Migration [An SEO's Guide] 10 Ways to Diagnose a Google Penalty. The Future of SEO: 5 Clear Facts You Should Know. The geo-seo-sem-experts Daily. 10 Most Important SEO Patents: Part 2 - The Original Historical Data Patent Filing and its Children. The Fresh Rank Algorithm, Is It More Important Than PageRank. Take 10: Six Quick Tips for Writing SEO-Friendly Content - MarketingProfs Online Seminars. Is position 2 on the first page of Google good enough? Threat Level Has Been Raised By Google (But It's Not What You Think!) How and why to keep away the dreaded Google bounce. The New SEO. 8 Durable SEO Elements. Profiting From Panda. Mike Marshall at the System Seminar. SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask)
The Big, Bad List of Pre-SEO Questions You Need to Answer, Part VII. 2011 Search Engine Ranking Factors. Google and Bing Changes You Need to Know About. Using Personas to Boost Online Marketing and SEO. Why You Can’t Game Google and Bing with +1s and Likes.